Brand page · Clothing · Japan
SOUSOU: 726K visits a month, 46 active Meta ads, Gravity score 533.
SOUSOU — SOU・SOU is a Japanese brand based in Kyoto that creates textile designs depicting seasonal beauty of nature with the concept of "Creating New Japanese Culture". The brand produces clothing, shoes, bags, and various goods using skilled craftspeople and time-tested materials. In September 2026 sousou.co.jp drew an estimated 726K visits, down 21% on the month before. It ranks #26 of 5,422 Clothing brands in Japan.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 150 peers: Clothing brands in Japan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SOU・SOU is a Japanese brand based in Kyoto that creates textile designs depicting seasonal beauty of nature with the concept of "Creating New Japanese Culture". The brand produces clothing, shoes, bags, and various goods using skilled craftspeople and time-tested materials.
01 · Traffic
How much traffic SOUSOU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SOUSOU drew an estimated 726K visits in September 2026, down 21% on the month before and down 7% over three months.
- Worldwide#18,541of 4.5M sites · Top 1%
- In Japan#1,128of 154K sites · Top 1%
- Clothing, worldwide#1,477of 459,295 brands · Top 1%
- Clothing, Japan#26of 5,422 brands · Top 1%
726K
estimated visits in September
1 mo ▼ −20.9%4 mo ▼ −7.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SOUSOU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SOUSOU holds 4.0 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Men's Clothing Store Fashion Accessories Store Clothing Store Women's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SOUSOU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SOUSOU sells on Shopify, 94% of its catalogue in stock. The best seller is Gift Packaging materialsMaterials + carrier bag, at JP¥100, followed by Shopping Bag and PROMOTION Canvas Tote Bag M／SO-SU-U Red × White.
#1Gift Packaging materialsMaterials + carrier bagSOUSOUJP¥100In stock
#2Shopping BagSOUSOUJP¥50In stock
#3PROMOTION Canvas Tote Bag M／SO-SU-U Red × WhiteSOUSOUJP¥1,380In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SOUSOU in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 8% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$75.13
- Currency
- JPY
04 · Ads
What SOUSOU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SOUSOU runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
SOU・SOU つぎはぎ柄 BOROSOU・SOU13 Oct 2026image
SOU・SOU つぎはぎ柄 BOROSOU・SOU13 Oct 2026image
SOU・SOU つぎはぎ柄 BOROSOU・SOU13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026若林株式会社verified
Text ad20 Oct 2026若林株式会社verified
Image ad20 Oct 2026若林株式会社verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SOUSOU.
The creators who tag @sousoukyoto on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sousoukyoto on Instagram, led by Yukie Mori 森幸恵 (11.3K followers, 4.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYukie Mori 森幸恵@imyukie · 🇯🇵 JP | Travel tourism exploration Creator | 11.3K | 4.6% | 3 | Tagged @sousoukyoto |
06 · Competitors according to Gravity
Who SOUSOU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SOUSOU among Clothing brands in Japan. The closest is akiiko, then Baggu, PLEIN PUBLIQUE, chikazawa-lace.co.jp, 生地と型紙の通販サイト：nunocoto fabric, The Paper Bunny.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| akiikoakiiko.com | |||||||
| Baggubaggu.com | |||||||
| PLEIN PUBLIQUEpleinpublique.com | |||||||
| chikazawa-lace.co.jpchikazawa-lace.co.jp | |||||||
| 生地と型紙の通販サイト：nunocoto fabricnunocoto-fabric.com | |||||||
| The Paper Bunnythepaperbunny.com |
07 · Company
The company behind SOUSOU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SOUSOU is a company based in 京都市, Japan.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇯🇵 Japan · 京都市
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sousou.co.jp · Shopify · JPY
- Catalogue
- 1,143 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SOUSOU
What people ask Google about SOUSOU.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SOUSOU legit?
According to Gravity by Benchr, SOUSOU is a brand based in 京都市, Japan: it sells on a Shopify store, it has 161,763 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SOUSOU?
SOU・SOU is a Japanese brand based in Kyoto that creates textile designs depicting seasonal beauty of nature with the concept of "Creating New Japanese Culture". The brand produces clothing, shoes, bags, and various goods using skilled craftspeople and time-tested materials. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SOUSOU expensive?
SOUSOU's best seller, Gift Packaging materialsMaterials + carrier bag, sells JP¥100 on sousou.co.jp. 94% of the catalogue is in stock. Gravity does not track prices daily: check sousou.co.jp before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SOUSOU promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SOUSOU advertises on Facebook and Instagram and on Google, where its offers often run. Check sousou.co.jp for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SOUSOU?
SOUSOU sells on its own website, sousou.co.jp, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is SOUSOU doing well?
Not at the moment. Gravity by Benchr estimates about 725,600 visits to sousou.co.jp in September 2026, down 21% in a month and down 7% over three months. SOUSOU ranks #26 of 5,422 Clothing brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SOUSOU use?
Gravity by Benchr identifies sousou.co.jp as a Shopify store (standard plan, not Shopify Plus), selling in JPY. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SOUSOU's ad budget?
Gravity by Benchr does not publish a spend figure for SOUSOU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Japan?
Among Clothing brands in Japan in the Gravity by Benchr index, SOUSOU ranks #26 of 5,422 by estimated traffic. Its closest competitors on the same market are akiiko, Baggu, PLEIN PUBLIQUE, chikazawa-lace.co.jp, 生地と型紙の通販サイト：nunocoto fabric. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SOUSOU.