Brand page · Shoes · United States
The Frye Company: 685K visits a month, 70 active Meta ads, Gravity score 564.
The Frye Company — The Frye Company is an American leather footwear and accessories brand founded in 1863, owned by Authentic Brands Group (ABG). In September 2026 thefryecompany.com drew an estimated 685K visits, up 23% on the month before. It ranks #61 of 6,771 Shoes brands in United States and holds a 1.2 Trustpilot rating over 101 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Frye Company is an American leather footwear and accessories brand founded in 1863, owned by Authentic Brands Group (ABG).
01 · Traffic
How much traffic The Frye Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Frye Company drew an estimated 685K visits in September 2026, up 23% on the month before and up 29% over three months.
- Worldwide#19,385of 4.5M sites · Top 1%
- In United States#6,381of 1.2M sites · Top 1%
- Shoes, worldwide#331of 46,962 brands · Top 1%
- Shoes, United States#61of 6,771 brands · Top 1%
685K
estimated visits in September
1 mo ▲ +22.9%4 mo ▲ +29.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Frye Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Frye Company holds 1.2 out of 5 on Trustpilot over 101 reviews, 29 of them in the last twelve months: 3% of customers give five stars and 95% one star. That volume places The Frye Company in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Clothing Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Frye Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Frye Company sells on Shopify, 84% of its catalogue in stock. The best seller is AfterShip Protection, at US$1.50–US$150.00, followed by Waterproof Balm and Authentic Membership.
#1AfterShip ProtectionThe Frye CompanyUS$1.50–US$150.00In stock
#2Waterproof BalmThe Frye CompanyUS$9.98In stock
#3Authentic MembershipThe Frye CompanyUS$5.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Frye Company in its comparison group.
- Average rating
- 4.04 / 5
- Rated products
- 75% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$237.40
- Currency
- USD
04 · Ads
What The Frye Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Frye Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
Famous for a reasonThe Frye Company7 Oct 2026image
Famous for a reasonThe Frye Company6 Oct 2026image
Tyler Flex Penny Distressed ChocolateThe Frye Company6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Footwear Unlimited Incverified
Text ad20 Oct 2026高俊verified
Text ad20 Oct 2026Footwear Unlimited Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Frye Company.
The creators who tag @thefryecompany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thefryecompany on Instagram, led by Cody Blanc (18.8K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCody Blanc@codyblanc_ · 🇺🇸 US | Fashion style luxury Creator | 18.8K | 2.2% | 4 | Tagged @thefryecompany |
06 · Competitors according to Gravity
Who The Frye Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Frye Company among Shoes brands in United States. The closest is bobbies.com, then USE VITTAL, VINCI Leather, freebirdstores.com, as-98.com, drmartens.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bobbies.combobbies.com | |||||||
| USE VITTALlojavittal.com.br | |||||||
| VINCI Leathervincileather.com | |||||||
| freebirdstores.comfreebirdstores.com | |||||||
| as-98.comas-98.com | |||||||
| drmartens.comdrmartens.com |
07 · Company
The company behind The Frye Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Frye Company is a company based in Fenton, United States, on a domain registered in December 2005. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Fenton
- Founded
- Data not available
- Domain registered
- 13 Dec 2005
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thefryecompany.com · Shopify · USD
- Catalogue
- 246 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Frye Company
What people ask Google about The Frye Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Frye Company legit or a scam?
According to Gravity by Benchr, The Frye Company is a brand based in Fenton, United States: its website has existed since December 2005, it sells on a Shopify store, it has 252,492 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Frye Company reviews: is it worth it?
Customers rate The Frye Company 1.2 out of 5 on Trustpilot over 101 reviews, 29 of them in the last twelve months: 3% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Frye Company?
The Frye Company is an American leather footwear and accessories brand founded in 1863, owned by Authentic Brands Group (ABG). Gravity by Benchr classifies it under Shoes, with Shoe Care & Tools making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Frye Company prices: how much is it?
The Frye Company's best seller, AfterShip Protection, sells from US$1.50 to US$150.00 on thefryecompany.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check thefryecompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Frye Company discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Frye Company advertises on Facebook and Instagram and on Google, where its offers often run. Check thefryecompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Frye Company?
The Frye Company sells on its own website, thefryecompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Frye Company?
Gravity by Benchr records a company based in Fenton, United States, whose domain was registered in 2005, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Frye Company doing well?
Yes. Gravity by Benchr estimates about 684,700 visits to thefryecompany.com in September 2026, up 23% in a month and up 29% over three months. The Frye Company ranks #61 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Frye Company use?
Gravity by Benchr identifies thefryecompany.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Frye Company's ad budget?
Gravity by Benchr does not publish a spend figure for The Frye Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, The Frye Company ranks #61 of 6,771 by estimated traffic. Its closest competitors on the same market are bobbies.com, USE VITTAL, VINCI Leather, freebirdstores.com, as-98.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Frye Company.