Brand page · Personal Care · United States
Viori: 253K visits a month, 237 active Meta ads, Gravity score 546.
Viori — Viori is a haircare and cosmetics brand that sells professional-grade, all-natural products including shampoo bars, conditioner bars, and other haircare items powered by Longsheng Rice Water Protein. In September 2026 viori.com drew an estimated 253K visits, down 26% on the month before. It ranks #325 of 33,626 Personal Care brands in United States and holds a 4.4 Trustpilot rating over 540 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Viori is a haircare and cosmetics brand that sells professional-grade, all-natural products including shampoo bars, conditioner bars, and other haircare items powered by Longsheng Rice Water Protein.
01 · Traffic
How much traffic Viori gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Viori drew an estimated 253K visits in September 2026, down 26% on the month before and down 39% over three months.
- Worldwide#43,058of 4.5M sites · Top 1%
- In United States#14,066of 1.2M sites · Top 5%
- Personal Care, worldwide#1,899of 215,119 brands · Top 1%
- Personal Care, United States#325of 33,626 brands · Top 1%
253K
estimated visits in September
1 mo ▼ −26.1%4 mo ▼ −39.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Viori.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Viori holds 4.4 out of 5 on Trustpilot over 540 reviews, 45 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Viori in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cosmetic Products Manufacturer Hair Product Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Viori sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Viori sells on Shopify, 92% of its catalogue in stock. The best seller is Rice Water Shampoo Bar – All Hair Types | VIORI, at US$11.75, followed by Rice Water Conditioner Bar – All Hair Types | VIORI and Volumizing Rice Water Shampoo Bar – Oily Scalp | VIORI.
#1Rice Water Shampoo Bar – All Hair Types | VIORIVioriUS$11.75In stock
#2Rice Water Conditioner Bar – All Hair Types | VIORIVioriUS$11.75In stock
#3Volumizing Rice Water Shampoo Bar – Oily Scalp | VIORIVioriUS$11.75In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Viori in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 98% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$15.99
- Currency
- USD
04 · Ads
What Viori is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Viori runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Pumpkin Spice, Meet Soft HairViori8 Oct 2026video
Pumpkin Spice Belongs HereViori8 Oct 2026video
A More Sustainable Wash DayViori8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Trịnh Xuân Thưởngverified
Text ad20 Oct 2026CÔNG TY TNHH ADSDIGIverified
Image ad20 Oct 2026Chase K Sagumverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Viori.
The creators who tag @vioribeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vioribeauty on Instagram, led by JULI FILIPPOVA | UGC (13.7K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJULI FILIPPOVA | UGC@juliaflppv · INTL | Photography visual arts Creator | 13.7K | 0.3% | 2 | Tagged @vioribeauty |
06 · Competitors according to Gravity
Who Viori competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Viori among Personal Care brands in United States. The closest is Humby Organics, then The Earthling Co., B.O.B Bars Over Bottles, Unbottled, ATTITUDE, Yoracare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Humby Organicshumbyorganics.com | |||||||
| The Earthling Co.theearthlingco.com | |||||||
| B.O.B Bars Over Bottlesusebob.com.br | |||||||
| Unbottledunbottled.co | |||||||
| ATTITUDEattitudeliving.com | |||||||
| Yoracareyoracare.com |
07 · Company
The company behind Viori.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Viori is a company based in Orem, United States, founded in 2019 according to LinkedIn, on a domain registered in March 2012. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Orem
- Founded
- 2019, per LinkedIn
- Domain registered
- 23 Mar 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- viori.com · Shopify · USD
- Catalogue
- 49 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Viori
What people ask Google about Viori.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Viori a legit company?
According to Gravity by Benchr, Viori is a brand based in Orem, United States: its website has existed since March 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 245,668 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Viori reviews: is it worth it?
Customers rate Viori 4.4 out of 5 on Trustpilot over 540 reviews, 45 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Viori known for?
Viori is a haircare and cosmetics brand that sells professional-grade, all-natural products including shampoo bars, conditioner bars, and other haircare items powered by Longsheng Rice Water Protein. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Viori prices: how much is it?
Viori's best seller, Rice Water Shampoo Bar – All Hair Types | VIORI, sells US$11.75 on viori.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check viori.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Viori have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Viori advertises on Facebook and Instagram and on Google, where its offers often run. Check viori.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Viori?
Viori sells on its own website, viori.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Viori?
Gravity by Benchr records a company based in Orem, United States, founded in 2019 according to LinkedIn, on a domain registered in 2012, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Viori doing well?
Not at the moment. Gravity by Benchr estimates about 252,600 visits to viori.com in September 2026, down 26% in a month and down 39% over three months. Viori ranks #325 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Viori use?
Gravity by Benchr identifies viori.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Viori's ad budget?
Gravity by Benchr does not publish a spend figure for Viori on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Viori ranks #325 of 33,626 by estimated traffic. Its closest competitors on the same market are Humby Organics, The Earthling Co., B.O.B Bars Over Bottles, Unbottled, ATTITUDE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Viori.