Brand page · Clothing · Netherlands
YAYA: 188K visits a month, 315 active Meta ads, Gravity score 730.
YAYA — YAYA is a lifestyle brand that creates comfortable women's clothing with a soft, feminine touch, featuring easy-to-style items made to be cherished for seasons long. In September 2026 yaya.eu drew an estimated 188K visits, down 5% on the month before. It ranks #54 of 4,523 Clothing brands in Netherlands and holds a 4.6 Trustpilot rating over 877 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Clothing brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
YAYA is a lifestyle brand that creates comfortable women's clothing with a soft, feminine touch, featuring easy-to-style items made to be cherished for seasons long.
01 · Traffic
How much traffic YAYA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
YAYA drew an estimated 188K visits in September 2026, down 5% on the month before and up 69% over three months.
- Worldwide#55,163of 4.5M sites · Top 5%
- In Netherlands#729of 78.6K sites · Top 1%
- Clothing, worldwide#5,073of 459,295 brands · Top 5%
- Clothing, Netherlands#54of 4,523 brands · Top 5%
188K
estimated visits in September
1 mo ▼ −4.8%4 mo ▲ +68.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about YAYA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
YAYA holds 4.6 out of 5 on Trustpilot over 877 reviews, 759 of them in the last twelve months: 81% of customers give five stars and 5% one star. That volume places YAYA in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, YAYA scores 4.1 over 15 reviews.
Clothing Store Women's Clothing Store Decoration and Interior Design Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What YAYA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
YAYA sells on Shopify, 52% of its catalogue in stock. The best seller is Basic T-shirt with round V-neck and mid-length sleeves, at €39.95, followed by Basic fitted blouse with blind button closure and T-shirt with round neck.
#1Basic T-shirt with round V-neck and mid-length sleevesYAYA€39.95In stock
#2Basic fitted blouse with blind button closureYAYA€59.95In stock
#3T-shirt with round neckYAYA€39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places YAYA in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 1% of the catalogue
- In stock
- 52%
- Upper price quartile
- US$89.55
- Currency
- EUR
04 · Ads
What YAYA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
YAYA runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Découvrez la collectionYAYA8 Oct 2026video
Gerippter Rollkragenpullover mit Zierknöpfen - Braun - Größe: XSYAYA8 Oct 2026image
Ontdek de collectieYAYA8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026YAYA BVverified
Image ad19 Oct 2026YAYA BVverified
Image ad19 Oct 2026YAYA BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about YAYA.
The creators who tag @yaya.thebrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yaya.thebrand on Instagram, led by KLIF18 (15.1K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKLIF18@klif18 · 🇳🇱 NL | Fashion style luxury Creator | 15.1K | 1.1% | 4 | Tagged @yaya.thebrand |
06 · Competitors according to Gravity
Who YAYA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for YAYA among Clothing brands in Netherlands. The closest is 66girls.co.kr, then Trendyol Group, JoeY, TALYA, objectci.com, byoung.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 66girls.co.kr66girls.co.kr | |||||||
| Trendyol Grouptrendyol-milla.com | |||||||
| JoeYjoeyclothing.com | |||||||
| TALYAtalya.pl | |||||||
| objectci.comobjectci.com | |||||||
| byoung.combyoung.com |
07 · Company
The company behind YAYA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
YAYA is a company based in Halfweg, Netherlands, founded in 1992 according to LinkedIn. It employs about 612 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Halfweg
- Founded
- 1992, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 612 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yaya.eu · Shopify · EUR
- Catalogue
- 326 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about YAYA
What people ask Google about YAYA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is YAYA legit?
According to Gravity by Benchr, YAYA is a brand based in Halfweg, Netherlands: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 612 people on LinkedIn, it has 167,886 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about YAYA?
Customers rate YAYA 4.6 out of 5 on Trustpilot over 877 reviews, 759 of them in the last twelve months: 81% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, YAYA scores 4.1 over 15 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is YAYA?
YAYA is a lifestyle brand that creates comfortable women's clothing with a soft, feminine touch, featuring easy-to-style items made to be cherished for seasons long. Gravity by Benchr classifies it under Clothing, with Home Fragrances making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is YAYA expensive?
YAYA's best seller, Basic T-shirt with round V-neck and mid-length sleeves, sells €39.95 on yaya.eu. 52% of the catalogue is in stock. Gravity does not track prices daily: check yaya.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
YAYA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: YAYA advertises on Facebook and Instagram and on Google, where its offers often run. Check yaya.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy YAYA?
YAYA sells on its own website, yaya.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind YAYA?
Gravity by Benchr records a company based in Halfweg, Netherlands, founded in 1992 according to LinkedIn, with 612 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is YAYA growing?
Yes. Gravity by Benchr estimates about 188,200 visits to yaya.eu in September 2026, down 5% in a month and up 69% over three months. YAYA ranks #54 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does YAYA use?
Gravity by Benchr identifies yaya.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does YAYA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for YAYA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, YAYA ranks #54 of 4,523 by estimated traffic. Its closest competitors on the same market are 66girls.co.kr, Trendyol Group, JoeY, TALYA, objectci.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with YAYA.