Brand page · Clothing · United States
12th Tribe: 897k visits a month, 907 active Meta ads, Gravity score 629.
12th Tribe — 12th Tribe is a women's fashion boutique specializing in boho, festival, western, bachelorette, and vacation-ready clothing. The brand curates stylish, affordable pieces for fashion-forward women seeking festival dresses, sequin party wear, and western-inspired apparel. In September 2026 12thtribe.com drew an estimated 897k visits, down 4% on the month before. It ranks #152 of 97,158 Clothing brands in United States and holds a 2.5 Trustpilot rating over 335 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
12th Tribe is a women's fashion boutique specializing in boho, festival, western, bachelorette, and vacation-ready clothing. The brand curates stylish, affordable pieces for fashion-forward women seeking festival dresses, sequin party wear, and western-inspired apparel.
01 · Traffic
How much traffic 12th Tribe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
12th Tribe drew an estimated 897k visits in September 2026, down 4% on the month before and up 35% over three months.
- Worldwide#15,759of 4.5m sites · Top 1%
- In United States#5,204of 1.2m sites · Top 1%
- Clothing, worldwide#1,222of 459,295 brands · Top 1%
- Clothing, United States#152of 97,158 brands · Top 1%
897k
estimated visits in September
1 mo ▼ −3.6%4 mo ▲ +34.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about 12th Tribe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
12th Tribe holds 2.5 out of 5 on Trustpilot over 335 reviews, 36 of them in the last twelve months: 61% of customers give five stars and 33% one star. That volume places 12th Tribe in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What 12th Tribe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
12th Tribe sells on Shopify, 77% of its catalogue in stock. The best seller is 12th Tribe Package Protection, at US$0.75–US$74.25, followed by Gold Standard Multicolored Kimono Dress and Diana Silver Disco Dress.
#112th Tribe Package Protection12th TribeUS$0.75–US$74.25In stock
#2Gold Standard Multicolored Kimono Dress12th TribeUS$88.00In stock
#3Diana Silver Disco Dress12th TribeUS$148.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places 12th Tribe in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 90% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$88.00
- Currency
- USD
04 · Ads
What 12th Tribe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
12th Tribe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Shop Fall 2026 →12th Tribe14 Oct 2026image
Shop Now12th Tribe14 Oct 2026image
Shop Now12th Tribe14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Demi Co LLCverified
Text ad20 Oct 2026Demi Co LLCverified
Text ad20 Oct 2026Demi Co LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about 12th Tribe.
The creators who tag @shop12thtribe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shop12thtribe on Instagram, led by AnnabellaB (82.4k followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnnabellaB@msbellastyle · 🇬🇧 GB | Fashion style luxury Creator | 82.4k | 3.1% | 4 | Tagged @shop12thtribe |
06 · Competitors according to Gravity
Who 12th Tribe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 12th Tribe among Clothing brands in United States. The closest is Kaylas Collectives, then Beginning Boutique, roschic, buddylove.com, THE-ARE, Babyboo Fashion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kaylas Collectiveskaylascollectives.com | |||||||
| Beginning Boutiquebeginningboutique.com | |||||||
| roschicroschic.com | |||||||
| buddylove.combuddylove.com | |||||||
| THE-AREthe-are.com | |||||||
| Babyboo Fashionbabyboofashion.com |
07 · Company
The company behind 12th Tribe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
12th Tribe is a company based in Venice, United States, founded in 2015 according to LinkedIn, on a domain registered in July 2014. It employs about 210 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Venice
- Founded
- 2015, per LinkedIn
- Domain registered
- 18 Jul 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 210 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- 12thtribe.com · Shopify · USD
- Catalogue
- 578 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 12th Tribe
What people ask Google about 12th Tribe.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 12th Tribe a legit company?
According to Gravity by Benchr, 12th Tribe is a brand based in Venice, United States: its website has existed since July 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 210 people on LinkedIn, it has 655,270 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about 12th Tribe?
Customers rate 12th Tribe 2.5 out of 5 on Trustpilot over 335 reviews, 36 of them in the last twelve months: 61% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does 12th Tribe sell?
12th Tribe is a women's fashion boutique specializing in boho, festival, western, bachelorette, and vacation-ready clothing. The brand curates stylish, affordable pieces for fashion-forward women seeking festival dresses, sequin party wear, and western-inspired apparel. Gravity by Benchr classifies it under Clothing, with Dresses making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is 12th Tribe expensive?
12th Tribe's best seller, 12th Tribe Package Protection, sells from US$0.75 to US$74.25 on 12thtribe.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check 12thtribe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does 12th Tribe have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: 12th Tribe advertises on Facebook and Instagram and on Google, where its offers often run. Check 12thtribe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy 12th Tribe?
12th Tribe sells on its own website, 12thtribe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind 12th Tribe?
Gravity by Benchr records a company based in Venice, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 210 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 12th Tribe doing well?
Yes. Gravity by Benchr estimates about 897,400 visits to 12thtribe.com in September 2026, down 4% in a month and up 35% over three months. 12th Tribe ranks #152 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 12th Tribe use?
Gravity by Benchr identifies 12thtribe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does 12th Tribe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for 12th Tribe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, 12th Tribe ranks #152 of 97,158 by estimated traffic. Its closest competitors on the same market are Kaylas Collectives, Beginning Boutique, roschic, buddylove.com and THE-ARE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 12th Tribe.