Brand page · Health Care · United States
1st Phorm traffic, ads & competitors 681k visits a month, 758 active Meta ads, Gravity score 752.
1st Phorm — 1st Phorm is a company that offers premium supplements, athletic apparel, and the 1st Phorm app to help people achieve fitness results. In September 2026 1stphorm.com drew an estimated 681k visits, up 17% on the month before. It ranks #47 of 12,108 Health Care brands in the United States and holds a 2.8 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
1st Phorm is a company that offers premium supplements, athletic apparel, and the 1st Phorm app to help people achieve fitness results.
01 · Traffic
1st Phorm website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
1st Phorm drew an estimated 681k visits in September 2026, up 17% on the month before and up 4% over three months.
- Worldwide#19,457of 4.5m sites · Top 1%
- In United States#6,404of 1.2m sites · Top 1%
- Health Care, worldwide#281of 105,715 brands · Top 1%
- Health Care, United States#47of 12,108 brands · Top 1%
681k
estimated visits in September
1 mo ▲ +16.7%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
1st Phorm reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
1st Phorm holds 2.8 out of 5 on Trustpilot over 19 reviews, 5 of them in the last twelve months: 58% of customers give five stars and 21% one star. That volume places 1st Phorm in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
1st Phorm best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
1st Phorm sells on Shopify, 93% of its catalogue in stock. The best seller is Phormula-1, at US$69.99, followed by Level-1 and Ignition.
#1Phormula-11st PhormUS$69.99In stock
#2Level-11st PhormUS$62.99In stock
#3Ignition1st PhormUS$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places 1st Phorm in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 83% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$79.99
- Currency
- USD
04 · Ads
1st Phorm ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
1st Phorm runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
hair care 🤝 my morning routine salted mocha latte 🍫☕️💇🏽♀️ if you know me, you know that my hair care is EVERYTHINGGG to me 💆🏽♀️✨☕️ tha1st Phorm8 Oct 2026video
15g of protein and <2g of sugar in the salted caramel cold foam!! Comment “COLLAGEN” and I’ll send you the link to what I used! ☕️☕️☕️ How1st Phorm8 Oct 2026video
Bet you didn’t know your skin care starts with your coffee!! ☕️ My mom tells me everyday to “soak up the good years!” but what she doesn’t1st Phorm8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 20261st Phorm International, LLCverified
Text ad20 Oct 20261st Phorm International, LLCverified
Text ad20 Oct 20261st Phorm International, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
1st Phorm influencers
The creators who tag @1stphorm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @1stphorm on Instagram, led by AOSTREET CLUB. (Liek) (10.3k followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAOSTREET CLUB. (Liek)@ao.streetlyfts · 🇺🇸 US | Fitness sport bodybuilding Creator | 10.3k | 6.5% | 24 | Tagged @1stphorm |
06 · Competitors according to Gravity
1st Phorm competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 1st Phorm among Health Care brands in the United States. The closest is 1 Up Nutrition, then MuscleTech, Optimum Nutrition, Bodybuilding.com, Nutrition Warehouse, Transparent Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 1 Up Nutrition1upnutrition.com | |||||||
| MuscleTechmuscletech.com | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| Bodybuilding.comshop.bodybuilding.com | |||||||
| Nutrition Warehousenutritionwarehouse.com.au | |||||||
| Transparent Labstransparentlabs.com |
07 · Company
Who is behind 1st Phorm?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
1st Phorm is a company based in Fenton, United States, founded in 2009 according to LinkedIn, on a domain registered in November 2006. It employs about 611 people.
- Entity country
- 🇺🇸 United States · Fenton
- Founded
- 2009, per LinkedIn
- Domain registered
- 16 Nov 2006
- Status
- Operating
- Employees
- 611 on LinkedIn · 201-500
- Own store
- 1stphorm.com · Shopify · USD
- Catalogue
- 260 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 1st Phorm
What people ask Google about 1st Phorm.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 1st Phorm legit?
According to Gravity by Benchr, 1st Phorm is a brand based in Fenton, United States: its website has existed since November 2006, it sells on a Shopify store, it employs 611 people on LinkedIn, it has 1,554,771 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
1st Phorm reviews
Customers rate 1st Phorm 2.8 out of 5 on Trustpilot over 19 reviews, 5 of them in the last twelve months: 58% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is 1st Phorm?
1st Phorm is a company that offers premium supplements, athletic apparel, and the 1st Phorm app to help people achieve fitness results. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
1st Phorm prices: how much is it?
1st Phorm's best seller, Phormula-1, sells US$69.99 on 1stphorm.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check 1stphorm.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
1st Phorm promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: 1st Phorm advertises on Facebook and Instagram and on Google, where its offers often run. Check 1stphorm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy 1st Phorm?
1st Phorm sells on its own website, 1stphorm.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind 1st Phorm?
Gravity by Benchr records a company based in Fenton, United States, founded in 2009 according to LinkedIn, on a domain registered in 2006, with 611 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 1st Phorm growing?
Yes. Gravity by Benchr estimates about 681,400 visits to 1stphorm.com in September 2026, up 17% in a month and up 4% over three months. 1st Phorm ranks #47 of 12,108 Health Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 1st Phorm use?
Gravity by Benchr identifies 1stphorm.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does 1st Phorm spend on Meta ads?
Gravity by Benchr does not publish a spend figure for 1st Phorm on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in the United States?
Among Health Care brands in the United States in the Gravity by Benchr index, 1st Phorm ranks #47 of 12,108 by estimated traffic. Its closest competitors on the same market are 1 Up Nutrition, MuscleTech, Optimum Nutrition, Bodybuilding.com and Nutrition Warehouse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 1st Phorm.