Brand page · Health Care · United States

MuscleTech Top 5% worldwide Top 5% in United States Top 5% in Health Care Top 5% in Health Care in United States
muscletech.com·🇺🇸 Wilmington, United States· Shopify·Since 1997

MuscleTech: 194K visits a month, 69 active Meta ads, Gravity score 567.

MuscleTech — MuscleTech is a dietary supplement brand that creates science-backed, performance-driven supplements for strength, muscle building, and total-body resilience. In September 2026 muscletech.com drew an estimated 194K visits, up 2% on the month before. It ranks #234 of 12,108 Health Care brands in United States and holds a 1.6 Trustpilot rating over 45 reviews.

muscletech.com@muscletech 511KYouTube 441KFacebookLinkedIn 4.7KTrustpilot 1.6Meta Ad Library 69

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
194K
+2% vs. August 2026
Instagram followers
511K
12,378 posts · @muscletech
Trustpilot
1.6
45 reviews · 1 in 12 months
Meta ads
69
active · on Google since 2022
Products
78%
in stock · 94 collections
Rank in United States
#234
of 12,108 in Health Care
LinkedIn
4.7K
followers · 52 employees
Earned media value
€1.2m
per month, Instagram

Gravity score

567/ 1000 · 10 of 10 indicators rated
Brand Power532
Momentum465
Performance705

Percentiles within 21 peers: Health Care brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

MuscleTech is a dietary supplement brand that creates science-backed, performance-driven supplements for strength, muscle building, and total-body resilience.

01 · Traffic

How much traffic MuscleTech gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MuscleTech drew an estimated 194K visits in September 2026, up 2% on the month before and up 11% over three months.

  • Worldwide#53,723of 4.5M sites · Top 5%
  • In United States#17,611of 1.2M sites · Top 5%
  • Health Care, worldwide#1,158of 105,715 brands · Top 5%
  • Health Care, United States#234of 12,108 brands · Top 5%
Monthly visitssource Sept 2026

194K

estimated visits in September

1 mo ▲ +2.5%4 mo ▲ +10.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about MuscleTech.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MuscleTech holds 1.6 out of 5 on Trustpilot over 45 reviews, 1 of them in the last twelve months: 9% of customers give five stars and 82% one star. That volume places MuscleTech in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.6TrustScore · 45 reviews · 1 in 12 months
Top 40% review volume
5 ★9%
4 ★2%
3 ★4%
2 ★2%
1 ★82%

Vitamin and Supplements Store Fitness and Nutrition Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What MuscleTech sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

MuscleTech sells on Shopify, 78% of its catalogue in stock. The best seller is Platinum 100% Creatine, at US$22.99, followed by Cell-Tech and Nitro-Tech.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition30%
Clothing Tops6%
Duffel Bags2%
Arts & Crafts2%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care82%
Clothing8%
Duffel Bags3%
Handbag & Wallet Accessories3%
Hobbies & Creative Arts3%

The dominant category places MuscleTech in its comparison group.

Prices and ratingsstore data
Average rating
4.56 / 5
Rated products
86% of the catalogue
In stock
78%
Upper price quartile
US$44.99
Currency
USD

05 · Influencers

Who talks about MuscleTech.

The creators who tag @muscletech on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @muscletech on Instagram, led by “ Be Great On Purpose‼️” (10.5K followers, 0.6% engagement).

Influencersaccounts tagging @muscletech · Instagram
AccountProfileFollowersEngagementTagsRelationship
““ Be Great On Purpose‼️”@sg__ace · 🇺🇸 USPersonal development motivation Creator10.5K0.6%11Tagged @muscletech
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who MuscleTech competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MuscleTech among Health Care brands in United States. The closest is Optimum Nutrition, then Extreme Nutrition, Bodybuilding.com, de.myprotein.com, Supplement Mart, bulk.com.

CompetitorsHealth Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Optimum Nutritionoptimumnutrition.com
Extreme Nutritionextremenutritions.com
Bodybuilding.combodybuilding.com
de.myprotein.comde.myprotein.com
Supplement Martsupplementmart.com.au
bulk.combulk.com
Competitors Gravity finds for MuscleTech. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MuscleTech with Optimum Nutrition

07 · Company

The company behind MuscleTech.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MuscleTech is a company based in Wilmington, United States, founded in 1995 according to LinkedIn, on a domain registered in July 1997. It employs about 52 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Wilmington
Founded
1995, per LinkedIn
Domain registered
17 Jul 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
52 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
muscletech.com · Shopify · USD
Catalogue
94 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MuscleTech

What people ask Google about MuscleTech.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is MuscleTech a legit company?

According to Gravity by Benchr, MuscleTech is a brand based in Wilmington, United States: its website has existed since July 1997, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 511,426 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about MuscleTech?

Customers rate MuscleTech 1.6 out of 5 on Trustpilot over 45 reviews, 1 of them in the last twelve months: 9% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does MuscleTech sell?

MuscleTech is a dietary supplement brand that creates science-backed, performance-driven supplements for strength, muscle building, and total-body resilience. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does MuscleTech cost?

MuscleTech's best seller, Platinum 100% Creatine, sells US$22.99 on muscletech.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check muscletech.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

MuscleTech promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: MuscleTech advertises on Facebook and Instagram and on Google, where its offers often run. Check muscletech.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy MuscleTech?

MuscleTech sells on its own website, muscletech.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind MuscleTech?

Gravity by Benchr records a company based in Wilmington, United States, founded in 1995 according to LinkedIn, on a domain registered in 1997, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is MuscleTech growing?

Yes. Gravity by Benchr estimates about 194,300 visits to muscletech.com in September 2026, up 2% in a month and up 11% over three months. MuscleTech ranks #234 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does MuscleTech use?

Gravity by Benchr identifies muscletech.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is MuscleTech's ad budget?

Gravity by Benchr does not publish a spend figure for MuscleTech on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in United States?

Among Health Care brands in United States in the Gravity by Benchr index, MuscleTech ranks #234 of 12,108 by estimated traffic. Its closest competitors on the same market are Optimum Nutrition, Extreme Nutrition, Bodybuilding.com, de.myprotein.com, Supplement Mart. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MuscleTech.