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Brand page · Australia

4WD Supacentre Top 1% worldwide Top 1% in Australia
4wdsupacentre.com.au·🇦🇺 Australia

4WD Supacentre traffic, ads & competitors 3.7m visits a month, 737 active Meta ads.

4WD Supacentre — 4WD Supacentre is an Australian retailer that sells 4WD and camping gear under the Adventure Kings brand. In September 2026 4wdsupacentre.com.au drew an estimated 3.7m visits, up 8% on the month before.

4wdsupacentre.com.au@4wd_supacentre 241kLinkedIn 4.9kTrustpilot 4.3Meta Ad Library 737

Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026

Estimated traffic
3.7m
+8% vs. August 2026
Instagram followers
241k
6,159 posts · @4wd_supacentre
Trustpilot
4.3
192,536 reviews · 88 in 12 months
Meta ads
737
active
Products
—
Data not available
Rank in Australia
—
Data not available
LinkedIn
4.9k
followers · 278 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

4WD Supacentre is an Australian retailer that sells 4WD and camping gear under the Adventure Kings brand.

01 · Traffic

4WD Supacentre website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

4WD Supacentre drew an estimated 3.7m visits in September 2026, up 8% on the month before and up 35% over three months.

  • Worldwide#5,335of 4.5m sites · Top 1%
  • In Australia#84of 105k sites · Top 1%
  • Category, worldwide—Data not available
  • Category, Australia—Data not available
Monthly visitssource Sept 2026

3.7m

estimated visits in September

1 mo ▲ +7.8%4 mo ▲ +35.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

4WD Supacentre reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

4WD Supacentre holds 4.3 out of 5 on Trustpilot over 192,536 reviews, 88 of them in the last twelve months: 74% of customers give five stars and 9% one star. That volume places 4WD Supacentre in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 192,536 reviews · 88 in 12 months
Top 1% review volumeTop 30% rating quality
5 ★74%
4 ★10%
3 ★4%
2 ★3%
1 ★9%

Hobby Store Camping Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

4WD Supacentre best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read 4WD Supacentre's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixData not available

Data not available

The dominant category places 4WD Supacentre in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

4WD Supacentre influencers

The creators who tag @4wd_supacentre on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @4wd_supacentre on Instagram, led by Scott Pye (41.3k followers, 2.2% engagement).

Influencersaccounts tagging @4wd_supacentre · Instagram
AccountProfileFollowersEngagementTagsRelationship
SScott Pye@scottpye19 · 🇦🇺 AUAutomotive mobility Creator41.3k2.2%3Tagged @4wd_supacentre
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

4WD Supacentre competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for 4WD Supacentre. The closest is Outback Equipment, then ARB 4x4 Accessories USA, OZtrail, Rhino-Rack, KickAss, OCAM 4x4 Accessories.

CompetitorsAustralia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Outback Equipmentoutbackequipment.com.au
ARB 4x4 Accessories USAarbusa.com
OZtrailoztrail.com.au
Rhino-Rackrhinorack.com
KickAsskickassproducts.com.au
OCAM 4x4 Accessoriesocamindustries.com.au
Competitors Gravity finds for 4WD Supacentre. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare 4WD Supacentre with Outback Equipment

07 · Company

Who is behind 4WD Supacentre?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

4WD Supacentre is a company based in Australia, founded in 2013 according to LinkedIn. It employs about 278 people.

Legal entityGravity index, Sept 2026
Entity country
🇦🇺 Australia
Founded
2013, per LinkedIn
Employees
278 on LinkedIn
DistributionGravity index, Sept 2026
Own store
4wdsupacentre.com.au
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about 4WD Supacentre

What people ask Google about 4WD Supacentre.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is 4WD Supacentre legit?

According to Gravity by Benchr, 4WD Supacentre is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 278 people on LinkedIn, it has 241,318 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about 4WD Supacentre?

Customers rate 4WD Supacentre 4.3 out of 5 on Trustpilot over 192,536 reviews, 88 of them in the last twelve months: 74% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is 4WD Supacentre known for?

4WD Supacentre is an Australian retailer that sells 4WD and camping gear under the Adventure Kings brand. Source: Gravity by Benchr product classification.

Does 4WD Supacentre have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: 4WD Supacentre advertises on Facebook and Instagram, where its offers often run. Check 4wdsupacentre.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns 4WD Supacentre?

Gravity by Benchr records a company based in Australia, founded in 2013 according to LinkedIn, with 278 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is 4WD Supacentre growing?

Yes. Gravity by Benchr estimates about 3,664,100 visits to 4wdsupacentre.com.au in September 2026, up 8% in a month and up 35% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is 4WD Supacentre's ad budget?

Gravity by Benchr does not publish a spend figure for 4WD Supacentre on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 4WD Supacentre.