Brand page · Vehicle Parts & Accessories
Rhino-Rack: 242K visits a month, 14 active Meta ads.
Rhino-Rack — Rhino-Rack is an outdoor gear company that creates world-class durable roof racks, luggage boxes, bike carriers, kayak carriers, ski carriers, and load securing accessories for adventure activities. In September 2026 rhinorack.com drew an estimated 242K visits, down 17% on the month before. It ranks #19 of 3,442 Vehicle Parts & Accessories brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rhino-Rack is an outdoor gear company that creates world-class durable roof racks, luggage boxes, bike carriers, kayak carriers, ski carriers, and load securing accessories for adventure activities.
01 · Traffic
How much traffic Rhino-Rack gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rhino-Rack drew an estimated 242K visits in September 2026, down 17% on the month before and down 19% over three months.
- Worldwide#44,788of 4.5M sites · Top 5%
- In Australia#906of 105K sites · Top 1%
- Vehicle Parts & Accessories, worldwide#662of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Australia#19of 3,442 brands · Top 1%
242K
estimated visits in September
1 mo ▼ −17.2%4 mo ▼ −18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rhino-Rack.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rhino-Rack holds 2.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Outdoor Sports Store Rock Climbing Bike Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rhino-Rack sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rhino-Rack's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Rhino-Rack in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Rhino-Rack is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rhino-Rack runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2022 (image, text, video).
Premium Awnings for AdventureRhino-Rack USA5 Oct 2026video
Sportz RLTP Black 1 Bar Low-Profile Roof Rack System with Removable Mounting BracketsRhino-Rack USA29 Sept 2026image
Sportz RX300L Low Locking Leg Roof Rack System Black 2-Bar, Factory Mount Vehicles FitmentRhino-Rack USA24 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026RHINO RACK AUSTRALIA PTY LIMITEDverified
Text ad20 Oct 2026RHINO RACK AUSTRALIA PTY LIMITEDverified
Text ad20 Oct 2026RHINO RACK AUSTRALIA PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rhino-Rack.
The creators who tag @rhinorackusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Rhino-Rack competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rhino-Rack among Vehicle Parts & Accessories brands. The closest is Roof Rack Centre, then Yakima, The Roof Box Company, Thule, autoteile-immler.com, Rack Attack.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Roof Rack Centreroofrackcentre.co.nz | |||||||
| Yakimayakima.com | |||||||
| The Roof Box Companyroofbox.co.uk | |||||||
| Thulethule.com | |||||||
| autoteile-immler.comautoteile-immler.com | |||||||
| Rack Attackrackattack.com |
07 · Company
The company behind Rhino-Rack.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rhino-Rack is an e-commerce brand, founded in 1992 according to LinkedIn, on a domain registered in May 1999. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1992, per LinkedIn
- Domain registered
- 13 May 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rhinorack.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rhino-Rack
What people ask Google about Rhino-Rack.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rhino-Rack a legit company?
According to Gravity by Benchr, Rhino-Rack is a brand: its website has existed since May 1999, it employs 68 people on LinkedIn, it has 54,136 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Rhino-Rack?
Rhino-Rack is an outdoor gear company that creates world-class durable roof racks, luggage boxes, bike carriers, kayak carriers, ski carriers, and load securing accessories for adventure activities. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Is there a Rhino-Rack discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rhino-Rack advertises on Facebook and Instagram and on Google, where its offers often run. Check rhinorack.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rhino-Rack?
Gravity by Benchr records a company, founded in 1992 according to LinkedIn, on a domain registered in 1999, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rhino-Rack growing?
Not at the moment. Gravity by Benchr estimates about 241,600 visits to rhinorack.com in September 2026, down 17% in a month and down 19% over three months. Rhino-Rack ranks #19 of 3,442 Vehicle Parts & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rhino-Rack's ad budget?
Gravity by Benchr does not publish a spend figure for Rhino-Rack on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands?
Among Vehicle Parts & Accessories brands in the Gravity by Benchr index, Rhino-Rack ranks #19 of 3,442 by estimated traffic. Its closest competitors on the same market are Roof Rack Centre, Yakima, The Roof Box Company, Thule, autoteile-immler.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rhino-Rack.