Brand page · Clothing · Iceland
66°North traffic, ads & competitors 150k visits a month, 50 active Meta ads.
66°North — 66°North creates premium outerwear designed in Iceland for extreme weather and everyday life. The brand combines Icelandic virtues of resilience and sustainability with modern design practices to create carbon neutral, circular outerwear. In September 2026 66north.com drew an estimated 150k visits, up 26% on the month before. It ranks #2 of 30 Clothing brands in Iceland and holds a 4.0 Trustpilot rating over 377 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
66°North creates premium outerwear designed in Iceland for extreme weather and everyday life. The brand combines Icelandic virtues of resilience and sustainability with modern design practices to create carbon neutral, circular outerwear.
01 · Traffic
66°North website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
66°North drew an estimated 150k visits in September 2026, up 26% on the month before and up 21% over three months.
- Worldwide#66,782of 4.5m sites · Top 5%
- In Iceland#12of 1.1k sites · Top 5%
- Clothing, worldwide#6,197of 459,295 brands · Top 5%
- Clothing, Iceland#2of 30 brands · Top 10%
150k
estimated visits in September
1 mo ▲ +26.3%4 mo ▲ +21.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
66°North reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
66°North holds 4.0 out of 5 on Trustpilot over 377 reviews, 300 of them in the last twelve months: 61% of customers give five stars and 27% one star. That volume places 66°North in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Outdoor Clothing and Equipment Shop Clothing Store Outerwear Store Activewear Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
66°North best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
66°North sells on Shopify, 76% of its catalogue in stock. The best seller is Tindur Shearling Beanie, at ISK 1,780, followed by Kaldi Arctic Mittens and Vík Windpro Gloves.
#1Tindur Shearling Beanie66°NorthISK 1,780In stock
#2Kaldi Arctic Mittens66°NorthISK 9,900In stock
#3Vík Windpro Gloves66°NorthISK 9,900In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places 66°North in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$261.16
- Currency
- ISK
04 · Ads
66°North ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
66°North runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Women's Kaldi Sweater66North7 Oct 2026image
Everyday down jacket66North7 Oct 2026video
Everyday down jacket66North7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sjóklæðagerðin hf.verified
Text ad20 Oct 2026Sjóklæðagerðin hf.verified
Text ad20 Oct 2026Sjóklæðagerðin hf.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
66°North influencers
The creators who tag @66north on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @66north on Instagram, led by SIGURDUR SVEINSSON (114k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSIGURDUR SVEINSSON@siggiworld · INTL | Travel tourism exploration Creator | 114k | 1.3% | 7 | Tagged @66north |
06 · Competitors according to Gravity
66°North competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 66°North among Clothing brands in Iceland. The closest is thenorthface.com.tw, then canadagoose.com, Moose Knuckles, Mackage, nobis.ca, woolrich.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thenorthface.com.twthenorthface.com.tw | |||||||
| canadagoose.comcanadagoose.com | |||||||
| Moose Knucklesmooseknucklescanada.com | |||||||
| Mackagemackage.com | |||||||
| nobis.canobis.ca | |||||||
| woolrich.comwoolrich.com |
07 · Company
Who is behind 66°North?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
66°North is a company based in Iceland, founded in 1926 according to LinkedIn, on a domain registered in October 2002. It employs about 140 people.
- Entity country
- 🇮🇸 Iceland
- Founded
- 1926, per LinkedIn
- Domain registered
- 12 Oct 2002
- Status
- Operating
- Employees
- 140 on LinkedIn · 201-500
- Own store
- 66north.com · Shopify · ISK
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 66°North
What people ask Google about 66°North.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 66°North a legit company?
According to Gravity by Benchr, 66°North is a brand based in Iceland: its website has existed since October 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 140 people on LinkedIn, it has 261,905 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
66°North reviews: is it worth it?
Customers rate 66°North 4.0 out of 5 on Trustpilot over 377 reviews, 300 of them in the last twelve months: 61% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is 66°North?
66°North creates premium outerwear designed in Iceland for extreme weather and everyday life. The brand combines Icelandic virtues of resilience and sustainability with modern design practices to create carbon neutral, circular outerwear. Gravity by Benchr classifies it under Clothing, with Clothing making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is 66°North expensive?
66°North's best seller, Tindur Shearling Beanie, sells ISK 1,780 on 66north.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check 66north.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
66°North promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: 66°North advertises on Facebook and Instagram and on Google, where its offers often run. Check 66north.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy 66°North?
66°North sells on its own website, 66north.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind 66°North?
Gravity by Benchr records a company based in Iceland, founded in 1926 according to LinkedIn, on a domain registered in 2002, with 140 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is 66°North doing well?
Yes. Gravity by Benchr estimates about 149,800 visits to 66north.com in September 2026, up 26% in a month and up 21% over three months. 66°North ranks #2 of 30 Clothing brands in Iceland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 66°North use?
Gravity by Benchr identifies 66north.com as a Shopify store (standard plan, not Shopify Plus), selling in ISK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is 66°North's ad budget?
Gravity by Benchr does not publish a spend figure for 66°North on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Iceland?
Among Clothing brands in Iceland in the Gravity by Benchr index, 66°North ranks #2 of 30 by estimated traffic. Its closest competitors on the same market are thenorthface.com.tw, canadagoose.com, Moose Knuckles, Mackage and nobis.ca. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 66°North.