Brand page · United States
Abercrombie & Fitch: 23.5M visits a month, 260 active Meta ads.
Abercrombie & Fitch — Abercrombie & Fitch is a fashion brand that makes clothes and is the official Fashion Partner of the NFL. In September 2026 abercrombie.com drew an estimated 23.5M visits, down 3% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026
About the store
Abercrombie & Fitch is a fashion brand that makes clothes and is the official Fashion Partner of the NFL.
01 · Traffic
How much traffic Abercrombie & Fitch gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Abercrombie & Fitch drew an estimated 23.5M visits in September 2026, down 3% on the month before and up 5% over three months.
- Worldwide#900of 4.5M sites · Top 1%
- In United States#362of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
23.5M
estimated visits in September
1 mo ▼ −2.9%4 mo ▲ +4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Abercrombie & Fitch.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Abercrombie & Fitch holds 1.9 out of 5 on Trustpilot over 684 reviews, 104 of them in the last twelve months: 16% of customers give five stars and 69% one star. That volume places Abercrombie & Fitch in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Clothing Store Women's Clothing Store Streetwear Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Abercrombie & Fitch sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Abercrombie & Fitch's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Abercrombie & Fitch in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Abercrombie & Fitch is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Abercrombie & Fitch runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Brooklyn Graphic Baseball HatAbercrombie & Fitch14 Oct 2026image
New SweatersAbercrombie & Fitch14 Oct 2026video
New SweatersAbercrombie & Fitch14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Abercrombie & Fitch.
The creators who tag @abercrombie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @abercrombie on Instagram, led by VANNESA MORENO (149K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVANNESA MORENO@veryvannesa · 🇺🇸 US | Fashion style luxury Creator | 149K | 0.3% | 12 | Tagged @abercrombie |
06 · Competitors according to Gravity
Who Abercrombie & Fitch competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Abercrombie & Fitch. The closest is ae.com, then Madewell, JACK & JONES, gap.com, levi.com, hollisterco.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ae.comae.com | |||||||
| Madewellmadewell.com | |||||||
| JACK & JONESjack-jones.ca | |||||||
| gap.comgap.com | |||||||
| levi.comlevi.com | |||||||
| hollisterco.comhollisterco.com |
07 · Company
The company behind Abercrombie & Fitch.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Abercrombie & Fitch is a company based in United States, on a domain registered in January 1995. It employs about 14,842 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 23 Jan 1995
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14,842 on LinkedIn
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- abercrombie.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Abercrombie & Fitch
What people ask Google about Abercrombie & Fitch.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Abercrombie & Fitch legit or a scam?
According to Gravity by Benchr, Abercrombie & Fitch is a brand based in United States: its website has existed since January 1995, it employs 14,842 people on LinkedIn, it has 5,038,504 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Abercrombie & Fitch?
Customers rate Abercrombie & Fitch 1.9 out of 5 on Trustpilot over 684 reviews, 104 of them in the last twelve months: 16% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Abercrombie & Fitch known for?
Abercrombie & Fitch is a fashion brand that makes clothes and is the official Fashion Partner of the NFL. Source: Gravity by Benchr product classification.
Is there a Abercrombie & Fitch discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Abercrombie & Fitch advertises on Facebook and Instagram, where its offers often run. Check abercrombie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Abercrombie & Fitch?
Gravity by Benchr records a company based in United States, whose domain was registered in 1995, with 14,842 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Abercrombie & Fitch doing well?
Yes. Gravity by Benchr estimates about 23,457,500 visits to abercrombie.com in September 2026, down 3% in a month and up 5% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Abercrombie & Fitch's ad budget?
Gravity by Benchr does not publish a spend figure for Abercrombie & Fitch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Abercrombie & Fitch.