Brand page · Locks & Keys · Germany
ABUS: 772k visits a month, 41 active Meta ads.
ABUS — ABUS is a German manufacturer of security technology that produces locks, bicycle helmets, and security systems for home, mobile, and commercial use. In September 2026 abus.com drew an estimated 772k visits, down 6% on the month before. It ranks #1 of 30 Locks & Keys brands in Germany and holds a 2.2 Trustpilot rating over 75 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
ABUS is a German manufacturer of security technology that produces locks, bicycle helmets, and security systems for home, mobile, and commercial use.
01 · Traffic
How much traffic ABUS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ABUS drew an estimated 772k visits in September 2026, down 6% on the month before and down 5% over three months.
- Worldwide#17,721of 4.5m sites · Top 1%
- In Germany#794of 184k sites · Top 1%
- Locks & Keys, worldwide#3of 1,927 brands · Top 1%
- Locks & Keys, Germany#1of 30 brands · Top 5%
772k
estimated visits in September
1 mo ▼ −6.2%4 mo ▼ −5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ABUS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ABUS holds 2.2 out of 5 on Trustpilot over 75 reviews, 7 of them in the last twelve months: 19% of customers give five stars and 69% one star. That volume places ABUS in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Security System Installer Security System Supplier Security Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ABUS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ABUS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ABUS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ABUS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ABUS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text).
Be Seen on Every Gravel RideABUS Mobile Security13 Oct 2026video
Be Seen on Every Gravel RideABUS Mobile Security9 Oct 2026image
ABUS MTB HelmetsABUS Mobile Security8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ABUS Security Center GmbH & Co. KGverified
Text ad20 Oct 2026ABUS Security Center GmbH & Co. KGverified
Text ad20 Oct 2026ABUS Security Center GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ABUS.
The creators who tag @abus_cycling_usa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @abus_cycling_usa on Instagram, led by COLE SUETOS (10.7k followers, 62.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCOLE SUETOS@colesuetos · 🇺🇸 US | Fitness sport bodybuilding Creator | 10.7k | 62.1% | 11 | Tagged @abus_cycling_usa |
06 · Competitors according to Gravity
Who ABUS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ABUS among Locks & Keys brands in Germany. The closest is Hiplok, then LITELOK, @kryptonite, Master Lock®, CANDY HOUSE, Knog.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hiplokhiplok.com | |||||||
| LITELOKlitelok.com | |||||||
| @kryptonitekryptonitelock.com | |||||||
| Master Lock®masterlock.com | |||||||
| CANDY HOUSEcandyhouse.co | |||||||
| Knogknog.com |
07 · Company
The company behind ABUS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ABUS is a company based in Germany, founded in 1924 according to LinkedIn, on a domain registered in December 1995. It employs about 3,500 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1924, per LinkedIn
- Domain registered
- 1 Dec 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,500 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- abus.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ABUS
What people ask Google about ABUS.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ABUS legit?
According to Gravity by Benchr, ABUS is a brand based in Germany: its website has existed since December 1995, it employs 3,500 people on LinkedIn, it has 16,385 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about ABUS?
Customers rate ABUS 2.2 out of 5 on Trustpilot over 75 reviews, 7 of them in the last twelve months: 19% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ABUS known for?
ABUS is a German manufacturer of security technology that produces locks, bicycle helmets, and security systems for home, mobile, and commercial use. Gravity by Benchr classifies it under Locks & Keys. Source: Gravity by Benchr product classification.
ABUS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ABUS advertises on Facebook and Instagram and on Google, where its offers often run. Check abus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ABUS?
Gravity by Benchr records a company based in Germany, founded in 1924 according to LinkedIn, on a domain registered in 1995, with 3,500 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ABUS growing?
Not at the moment. Gravity by Benchr estimates about 771,500 visits to abus.com in September 2026, down 6% in a month and down 5% over three months. ABUS ranks #1 of 30 Locks & Keys brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ABUS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ABUS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Locks & Keys brands in Germany?
Among Locks & Keys brands in Germany in the Gravity by Benchr index, ABUS ranks #1 of 30 by estimated traffic. Its closest competitors on the same market are Hiplok, LITELOK, @kryptonite, Master Lock® and CANDY HOUSE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ABUS.