Brand page · Decor
Action: 39.4M visits a month, 217 active Meta ads.
Action — Action is a Dutch multinational variety store chain that sells over 6000 products including decoration, cleaning, and personal care items. In September 2026 action.com drew an estimated 39.4M visits, down 5% on the month before. It ranks #1 of 2,328 Decor brands and holds a 1.6 Trustpilot rating over 2,419 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Action is a Dutch multinational variety store chain that sells over 6000 products including decoration, cleaning, and personal care items.
01 · Traffic
How much traffic Action gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Action drew an estimated 39.4M visits in September 2026, down 5% on the month before and down 1% over three months.
- Worldwide#540of 4.5M sites · Top 1%
- In Netherlands#4of 78.6K sites · Top 1%
- Decor, worldwide#3of 185,686 brands · Top 1%
- Decor, Netherlands#1of 2,328 brands · Top 1%
39.4M
estimated visits in September
1 mo ▼ −5.5%4 mo ▼ −0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Action.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Action holds 1.6 out of 5 on Trustpilot over 2,419 reviews, 613 of them in the last twelve months: 11% of customers give five stars and 73% one star. That volume places Action in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Action sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Action's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Action in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Action is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Action runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Bestel nu de kerstcollectieAction13 Oct 2026video
Als je slim bent, shop je hierAction13 Oct 2026image
ActionAction13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Action Nederland B.V.verified
Text ad21 Oct 2026ACTION RETAIL SPAIN SLverified
Text ad21 Oct 2026Action Slovakia s.r.o.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Action.
The creators who tag @actionnederland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @actionnederland on Instagram, led by Joyce ✨ | kleurrijk wonen (52.3K followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoyce ✨ | kleurrijk wonen@huizenoir · 🇳🇱 NL | Decoration garden diy Creator | 52.3K | 2.4% | 15 | Tagged @actionnederland |
06 · Competitors according to Gravity
Who Action competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Action among Decor brands. The closest is Fix Price, then dollargeneral.com, home.bargains, Big Lots!, Poundland, daiso.com.tw.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fix Pricefix-price.com | |||||||
| dollargeneral.comdollargeneral.com | |||||||
| home.bargainshome.bargains | |||||||
| Big Lots!biglots.com | |||||||
| Poundlandpoundland.co.uk | |||||||
| daiso.com.twdaiso.com.tw |
07 · Company
The company behind Action.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Action is an e-commerce brand, founded in 1979 according to LinkedIn, on a domain registered in July 1996. It employs about 4,326 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1979, per LinkedIn
- Domain registered
- 30 Jul 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,326 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- action.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Action
What people ask Google about Action.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Action legit?
According to Gravity by Benchr, Action is a brand: its website has existed since July 1996, it employs 4,326 people on LinkedIn, it has 564,012 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Action reviews: is it worth it?
Customers rate Action 1.6 out of 5 on Trustpilot over 2,419 reviews, 613 of them in the last twelve months: 11% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Action known for?
Action is a Dutch multinational variety store chain that sells over 6000 products including decoration, cleaning, and personal care items. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Action discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Action advertises on Facebook and Instagram and on Google, where its offers often run. Check action.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Action?
Gravity by Benchr records a company, founded in 1979 according to LinkedIn, on a domain registered in 1996, with 4,326 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Action growing?
Not at the moment. Gravity by Benchr estimates about 39,427,400 visits to action.com in September 2026, down 5% in a month and down 1% over three months. Action ranks #1 of 2,328 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Action's ad budget?
Gravity by Benchr does not publish a spend figure for Action on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, Action ranks #1 of 2,328 by estimated traffic. Its closest competitors on the same market are Fix Price, dollargeneral.com, home.bargains, Big Lots!, Poundland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Action.