Brand page · France
Adidas: 4.1M visits a month, 1,228 active Meta ads.
Adidas — A global retailer offering athletic footwear, apparel, and accessories. In September 2026 adidas.fr drew an estimated 4.1M visits, down 3% on the month before.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Trustpilot Oct 2026
About the store
A global retailer offering athletic footwear, apparel, and accessories.
01 · Traffic
How much traffic Adidas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Adidas drew an estimated 4.1M visits in September 2026, down 3% on the month before and up 2% over three months.
- Worldwide#4,518of 4.5M sites · Top 1%
- In France#165of 166K sites · Top 1%
- Category, worldwide—Data not available
- Category, France—Data not available
4.1M
estimated visits in September
1 mo ▼ −2.8%4 mo ▲ +1.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Adidas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Adidas holds 1.4 out of 5 on Trustpilot over 792 reviews, 126 of them in the last twelve months: 10% of customers give five stars and 81% one star. That volume places Adidas in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Adidas scores 4.8 over 114 reviews.
Activewear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Adidas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Adidas's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Adidas in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Adidas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Adidas runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
SAMBAadidas14 Oct 2026image
HYPERBOOST EDGEadidas14 Oct 2026image
HYPERBOOST EDGEadidas14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Adidas.
The creators who tag @adidas on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @adidas on Instagram, led by @vrineetcompagnie (16K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| vvrineetcompagnie@vrineetcompagnie · 🇫🇷 FR | Fashion style luxury Creator | 16K | 0.5% | 16 | Tagged @adidas |
06 · Competitors according to Gravity
Who Adidas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Adidas. The closest is Nike, then Reebok, uk.puma.com, newbalance.fr, underarmour.es, diadora.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nikenike.sa | |||||||
| Reebokreebok.com | |||||||
| uk.puma.comuk.puma.com | |||||||
| newbalance.frnewbalance.fr | |||||||
| underarmour.esunderarmour.es | |||||||
| diadora.comdiadora.com |
07 · Company
The company behind Adidas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Adidas is a company based in France, on a domain registered in February 1998.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- Data not available
- Domain registered
- 23 Feb 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- adidas.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Adidas
What people ask Google about Adidas.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Adidas legit or a scam?
According to Gravity by Benchr, Adidas is a brand based in France: its website has existed since February 1998, it has 29,817,310 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Adidas reviews: is it worth it?
Customers rate Adidas 1.4 out of 5 on Trustpilot over 792 reviews, 126 of them in the last twelve months: 10% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Adidas scores 4.8 over 114 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Adidas sell?
A global retailer offering athletic footwear, apparel, and accessories. Source: Gravity by Benchr product classification.
Does Adidas have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Adidas advertises on Facebook and Instagram, where its offers often run. Check adidas.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Adidas?
Gravity by Benchr records a company based in France, whose domain was registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Adidas growing?
Yes. Gravity by Benchr estimates about 4,092,200 visits to adidas.fr in September 2026, down 3% in a month and up 2% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Adidas spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Adidas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Adidas. Version française.