Brand page · Shoes · Italy
Diadora: 571k visits a month, 87 active Meta ads.
Diadora — Diadora is an Italian sportswear and footwear manufacturing company that produces shoes, clothing and accessories for running, tennis and calcio. In September 2026 diadora.com drew an estimated 571k visits, down 4% on the month before. It ranks #70 of 6,771 Shoes brands in Italy and holds a 4.1 Trustpilot rating over 643 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Diadora is an Italian sportswear and footwear manufacturing company that produces shoes, clothing and accessories for running, tennis and calcio.
01 · Traffic
How much traffic Diadora gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Diadora drew an estimated 571k visits in September 2026, down 4% on the month before and down 14% over three months.
- Worldwide#22,331of 4.5m sites · Top 1%
- In United States#7,343of 1.2m sites · Top 1%
- Shoes, worldwide#402of 46,962 brands · Top 1%
- Shoes, United States#70of 6,771 brands · Top 5%
571k
estimated visits in September
1 mo ▼ −4.4%4 mo ▼ −14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Diadora.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Diadora holds 4.1 out of 5 on Trustpilot over 643 reviews, 138 of them in the last twelve months: 74% of customers give five stars and 10% one star. That volume places Diadora in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Sportwear Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Diadora sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Diadora's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Diadora in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Diadora is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Diadora runs Meta ads on Instagram, and has advertised on Google since August 2026 (image, text, video).
Diadora UtilityDiadora Utility8 Oct 2026image
Diadora UtilityDiadora Utility7 Oct 2026image
For runners who demand it all. Discover Corsa, our new running shoe. #diadora #diadorarunningDiadora Utility5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Diadora S.p.a.verified
Text ad21 Oct 2026Diadora S.p.a.verified
Text ad20 Oct 2026DIADORA S.P.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Diadora.
The creators who tag @diadora on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Diadora competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Diadora among Shoes brands in Italy. The closest is Reebok Canada, then uk.puma.com, On Shop, fila.com.ar, adidas.fr, K-Swiss.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Reebok Canadareebok.ca | |||||||
| uk.puma.comuk.puma.com | |||||||
| On Shopon-running.com | |||||||
| fila.com.arfila.com.ar | |||||||
| adidas.fradidas.fr | |||||||
| K-Swisskswiss.com |
07 · Company
The company behind Diadora.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Diadora is a company based in Italy, on a domain registered in October 1998. It employs about 516 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 1 Oct 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 516 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- diadora.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Diadora
What people ask Google about Diadora.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Diadora legit or a scam?
According to Gravity by Benchr, Diadora is a brand based in Italy: its website has existed since October 1998, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 516 people on LinkedIn, it has 485,485 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Diadora?
Customers rate Diadora 4.1 out of 5 on Trustpilot over 643 reviews, 138 of them in the last twelve months: 74% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Diadora known for?
Diadora is an Italian sportswear and footwear manufacturing company that produces shoes, clothing and accessories for running, tennis and calcio. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a Diadora discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Diadora advertises on Facebook and Instagram and on Google, where its offers often run. Check diadora.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Diadora?
Diadora sells on its own website, diadora.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Diadora?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1998, with 516 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Diadora doing well?
Not at the moment. Gravity by Benchr estimates about 571,500 visits to diadora.com in September 2026, down 4% in a month and down 14% over three months. Diadora ranks #70 of 6,771 Shoes brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Diadora use?
Gravity by Benchr identifies diadora.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records.
How much does Diadora spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Diadora on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Italy?
Among Shoes brands in Italy in the Gravity by Benchr index, Diadora ranks #70 of 6,771 by estimated traffic. Its closest competitors on the same market are Reebok Canada, uk.puma.com, On Shop, fila.com.ar and adidas.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Diadora.