Brand page · Decor · United States
Aera traffic, ads & competitors 57.4k visits a month, 9 active Meta ads, Gravity score 514.
Aera — Aera is a premium smart fragrance diffuser system that brings whole-room, whole-home scenting using luxury home scents by master perfumers. The company offers hypoallergenic essential oil home fragrances without mist, mess, or residue. In September 2026 aeraforhome.com drew an estimated 57.4k visits, down 21% on the month before. It ranks #536 of 42,373 Decor brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Aera is a premium smart fragrance diffuser system that brings whole-room, whole-home scenting using luxury home scents by master perfumers. The company offers hypoallergenic essential oil home fragrances without mist, mess, or residue.
01 · Traffic
Aera website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Aera drew an estimated 57.4k visits in September 2026, down 21% on the month before and up 16% over three months.
- Worldwide#151,091of 4.5m sites · Top 5%
- In United States#48,724of 1.2m sites · Top 5%
- Decor, worldwide#3,042of 185,686 brands · Top 5%
- Decor, United States#536of 42,373 brands · Top 5%
57.4k
estimated visits in September
1 mo ▼ −20.7%4 mo ▲ +15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Aera reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Aera holds 3.0 out of 5 on Trustpilot over 8 reviews, 7 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Home Goods Store Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Aera best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Aera sells on Shopify, 98% of its catalogue in stock. The best seller is Aera Diffuser, at US$235.00, followed by Custom Sample Set and Beach House.
#1Aera DiffuserAeraUS$235.00In stock
#2Custom Sample SetAeraUS$20.00In stock
#3Beach HouseAeraUS$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Aera in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 63% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$125.00
- Currency
- USD
04 · Ads
Aera ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Aera runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2025 (image, text, video).
Perfect Scent AlwaysAera Home Fragrance7 Oct 2026video
Perfect. Scent. Always.Aera Home Fragrance4 Oct 2026video
Perfect Scent AlwaysAera Home Fragrance4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026刘建国verified
Text ad20 Oct 2026刘苏verified
Text ad20 Oct 2026Prolitec Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Aera influencers
The creators who tag @aeraforhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aeraforhome on Instagram, led by Abdussalaam Mojeedat (41.3k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAbdussalaam Mojeedat@majeedah_amog · INTL | Parenting family Creator | 41.3k | 0.7% | 2 | Tagged @aeraforhome |
06 · Competitors according to Gravity
Aera competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Aera among Decor brands in the United States. The closest is FotonCandle, then The Magic Scent, EternalPerfumeOils.CO, Homesick, Brooklyn Candle Studio, Scentify.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FotonCandlefotoncandle.com | |||||||
| The Magic Scentthemagicscent.com | |||||||
| EternalPerfumeOils.COeternalperfumeoils.co | |||||||
| Homesickhomesick.com | |||||||
| Brooklyn Candle Studiobrooklyncandlestudio.com | |||||||
| Scentifyscentifyhome.com |
07 · Company
Who is behind Aera?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Aera is a company based in West Allis, United States, on a domain registered in January 2016. It employs about 10 people.
- Entity country
- 🇺🇸 United States · West Allis
- Domain registered
- 28 Jan 2016
- Status
- Operating
- Employees
- 10 on LinkedIn
- Own store
- aeraforhome.com · Shopify · USD
- Catalogue
- 249 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Aera
What people ask Google about Aera.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Aera legit?
According to Gravity by Benchr, Aera is a brand based in West Allis, United States: its website has existed since January 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 91,788 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Aera sell?
Aera is a premium smart fragrance diffuser system that brings whole-room, whole-home scenting using luxury home scents by master perfumers. The company offers hypoallergenic essential oil home fragrances without mist, mess, or residue. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Aera prices: how much is it?
Aera's best seller, Aera Diffuser, sells US$235.00 on aeraforhome.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check aeraforhome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Aera discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Aera advertises on Facebook and Instagram and on Google, where its offers often run. Check aeraforhome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Aera?
Aera sells on its own website, aeraforhome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Aera?
Gravity by Benchr records a company based in West Allis, United States, whose domain was registered in 2016, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Aera doing well?
Yes. Gravity by Benchr estimates about 57,400 visits to aeraforhome.com in September 2026, down 21% in a month and up 16% over three months. Aera ranks #536 of 42,373 Decor brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Aera use?
Gravity by Benchr identifies aeraforhome.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Aera spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Aera on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in the United States?
Among Decor brands in the United States in the Gravity by Benchr index, Aera ranks #536 of 42,373 by estimated traffic. Its closest competitors on the same market are FotonCandle, The Magic Scent, EternalPerfumeOils.CO, Homesick and Brooklyn Candle Studio. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Aera.