Brand page · Personal Care · Australia
Àerre traffic, ads & competitors 363k visits a month, 150 active Meta ads, Gravity score 644.
Àerre — Àerre is a perfume brand that creates designer-inspired scents without the markups of luxury brands. Their perfumes are made in France and are vegan and cruelty-free. In September 2026 aerre.co drew an estimated 363k visits, up 20% on the month before. It ranks #10 of 6,103 Personal Care brands in Australia and holds a 4.5 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Àerre is a perfume brand that creates designer-inspired scents without the markups of luxury brands. Their perfumes are made in France and are vegan and cruelty-free.
01 · Traffic
How much traffic Àerre gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Àerre drew an estimated 363k visits in September 2026, up 20% on the month before and up 169% over three months.
- Worldwide#32,152of 4.5m sites · Top 1%
- In Australia#636of 105k sites · Top 1%
- Personal Care, worldwide#1,318of 215,119 brands · Top 1%
- Personal Care, Australia#10of 6,103 brands · Top 1%
363k
estimated visits in September
1 mo ▲ +19.9%4 mo ▲ +168.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Àerre.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Àerre holds 4.5 out of 5 on Trustpilot over 62 reviews, 59 of them in the last twelve months: 85% of customers give five stars and 10% one star. That volume places Àerre in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Perfume Store Cosmetics and Perfumes Supplier Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Àerre sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Àerre sells on Shopify, 100% of its catalogue in stock. The best seller is Bliss Release, at A$55.00, followed by Sunset in Paris and After Hours.
#1Bliss ReleaseÀerreA$55.00In stock
#2Sunset in ParisÀerreA$45.00In stock
#3After HoursÀerreA$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Àerre in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 96% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$34.17
- Currency
- AUD
04 · Ads
What Àerre is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Àerre runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Loved by 270,000+ CustomersÀerre7 Oct 2026video
Loved by 270,000+ CustomersÀerre6 Oct 2026video
Try 3+ scents, get up to 25% off!Àerre5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Aerre Pty Ltdverified
Text ad20 Oct 2026Aerre Pty Ltdverified
Image ad20 Oct 2026Aerre Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Àerre.
The creators who tag @get_aerre on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @get_aerre on Instagram, led by Elle Vidler (13.8k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElle Vidler@ellevidler · 🇦🇺 AU | Travel tourism exploration Creator | 13.8k | 0.2% | 3 | Tagged @get_aerre |
06 · Competitors according to Gravity
Who Àerre competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Àerre among Personal Care brands in Australia. The closest is My Perfume Secrets, then Zed Aromas, Essential Parfums, Disfragancias, AarFragrances, OK Perfumes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Perfume Secretsmyperfumesecrets.com | |||||||
| Zed Aromaszedaromas.com | |||||||
| Essential Parfumsessentialparfums.com | |||||||
| Disfraganciasdisfragancias.com | |||||||
| AarFragrancesaarfragrances.com | |||||||
| OK Perfumesokperfumes.com |
07 · Company
The company behind Àerre.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Àerre is a company based in Saint Peters, Australia, on a domain registered in March 2023. It employs about 17 people.
- Entity country
- 🇦🇺 Australia · Saint Peters
- Domain registered
- 24 Mar 2023
- Employees
- 17 on LinkedIn
- Own store
- aerre.co · Shopify · AUD
- Catalogue
- 170 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Àerre
What people ask Google about Àerre.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Àerre legit or a scam?
According to Gravity by Benchr, Àerre is a brand based in Saint Peters, Australia: its website has existed since March 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 65,935 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Àerre?
Customers rate Àerre 4.5 out of 5 on Trustpilot over 62 reviews, 59 of them in the last twelve months: 85% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Àerre sell?
Àerre is a perfume brand that creates designer-inspired scents without the markups of luxury brands. Their perfumes are made in France and are vegan and cruelty-free. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Àerre expensive?
Àerre's best seller, Bliss Release, sells A$55.00 on aerre.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check aerre.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Àerre discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Àerre advertises on Facebook and Instagram and on Google, where its offers often run. Check aerre.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Àerre?
Àerre sells on its own website, aerre.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Àerre?
Gravity by Benchr records a company based in Saint Peters, Australia, whose domain was registered in 2023, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Àerre growing?
Yes. Gravity by Benchr estimates about 363,300 visits to aerre.co in September 2026, up 20% in a month and up 169% over three months. Àerre ranks #10 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Àerre use?
Gravity by Benchr identifies aerre.co as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Àerre's ad budget?
Gravity by Benchr does not publish a spend figure for Àerre on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Àerre ranks #10 of 6,103 by estimated traffic. Its closest competitors on the same market are My Perfume Secrets, Zed Aromas, Essential Parfums, Disfragancias and AarFragrances. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Àerre.