Brand page · Apparel & Accessories · Australia
AFENDS: 565k visits a month, 340 active Meta ads, Gravity score 566.
AFENDS — AFENDS is a brand founded in 2006 in Byron Bay, Australia that creates clothing and merchandise influenced by punk, hardcore, surfing and skateboarding culture. In September 2026 afends.com drew an estimated 565k visits, down 14% on the month before. It ranks #3 of 750 Apparel & Accessories brands in Australia and holds a 1.4 Trustpilot rating over 71 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Apparel & Accessories brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AFENDS is a brand founded in 2006 in Byron Bay, Australia that creates clothing and merchandise influenced by punk, hardcore, surfing and skateboarding culture.
01 · Traffic
How much traffic AFENDS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AFENDS drew an estimated 565k visits in September 2026, down 14% on the month before and down 15% over three months.
- Worldwide#22,533of 4.5m sites · Top 1%
- In Australia#423of 105k sites · Top 1%
- Apparel & Accessories, worldwide#38of 19,191 brands · Top 1%
- Apparel & Accessories, Australia#3of 750 brands · Top 1%
565k
estimated visits in September
1 mo ▼ −14.4%4 mo ▼ −14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AFENDS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AFENDS holds 1.4 out of 5 on Trustpilot over 71 reviews, 14 of them in the last twelve months: 10% of customers give five stars and 69% one star. That volume places AFENDS in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AFENDS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AFENDS sells on Shopify, 80% of its catalogue in stock. The best seller is AFENDS Unisex Mission - Tote Bag - Natural, at A$5.99, followed by AFENDS Womens Tully - Seersucker Maxi Dress - Asta Steel Check and AFENDS Womens Tully - Seersucker Maxi Dress - Base Coffee Check.
#1AFENDS Unisex Mission - Tote Bag - NaturalAFENDSA$5.99In stock
#2AFENDS Womens Tully - Seersucker Maxi Dress - Asta Steel CheckAFENDSA$129.99In stock
#3AFENDS Womens Tully - Seersucker Maxi Dress - Base Coffee CheckAFENDSA$129.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AFENDS in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 64% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$76.71
- Currency
- AUD
04 · Ads
What AFENDS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AFENDS runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
AFENDS ClothingAFENDS8 Oct 2026image
AFENDS SwimwearAFENDS8 Oct 2026image
AFENDS SwimwearAFENDS8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026AFENDS PTY LIMITEDverified
Image ad20 Oct 2026AFENDS PTY LIMITEDverified
Image ad20 Oct 2026AFENDS PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AFENDS.
The creators who tag @afends on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @afends on Instagram, led by Hai King (56.4k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHai King@kaihing1 · INTL | Photography visual arts Creator | 56.4k | 1.9% | 9 | Tagged @afends |
06 · Competitors according to Gravity
Who AFENDS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AFENDS among Apparel & Accessories brands in Australia. The closest is freesideshop.com, then Toad&Co, Hoodrich, General Pants Co., vevere.co.uk, store-hera.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| freesideshop.comfreesideshop.com | |||||||
| Toad&Cotoadandco.com | |||||||
| Hoodrichhoodrichuk.com | |||||||
| General Pants Co.generalpants.com | |||||||
| vevere.co.ukvevere.co.uk | |||||||
| store-hera.comstore-hera.com |
07 · Company
The company behind AFENDS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AFENDS is a company based in Byron Bay, Australia, founded in 2006 according to LinkedIn, on a domain registered in January 2006. It employs about 59 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Byron Bay
- Founded
- 2006, per LinkedIn
- Domain registered
- 13 Jan 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 59 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- afends.com · Shopify · AUD
- Catalogue
- 388 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AFENDS
What people ask Google about AFENDS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AFENDS legit or a scam?
According to Gravity by Benchr, AFENDS is a brand based in Byron Bay, Australia: its website has existed since January 2006, it sells on a Shopify store, it employs 59 people on LinkedIn, it has 370,001 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about AFENDS?
Customers rate AFENDS 1.4 out of 5 on Trustpilot over 71 reviews, 14 of them in the last twelve months: 10% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AFENDS known for?
AFENDS is a brand founded in 2006 in Byron Bay, Australia that creates clothing and merchandise influenced by punk, hardcore, surfing and skateboarding culture. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does AFENDS cost?
AFENDS' best seller, AFENDS Unisex Mission - Tote Bag - Natural, sells A$5.99 on afends.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check afends.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a AFENDS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AFENDS advertises on Facebook and Instagram and on Google, where its offers often run. Check afends.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy AFENDS?
AFENDS sells on its own website, afends.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind AFENDS?
Gravity by Benchr records a company based in Byron Bay, Australia, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 59 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AFENDS doing well?
Not at the moment. Gravity by Benchr estimates about 564,700 visits to afends.com in September 2026, down 14% in a month and down 15% over three months. AFENDS ranks #3 of 750 Apparel & Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AFENDS use?
Gravity by Benchr identifies afends.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AFENDS' ad budget?
Gravity by Benchr does not publish a spend figure for AFENDS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in Australia?
Among Apparel & Accessories brands in Australia in the Gravity by Benchr index, AFENDS ranks #3 of 750 by estimated traffic. Its closest competitors on the same market are freesideshop.com, Toad&Co, Hoodrich, General Pants Co. and vevere.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AFENDS.