Brand page · Outdoor Recreation · Netherlands
AGU: 162K visits a month, 37 active Meta ads, Gravity score 588.
AGU — AGU designs cycling clothing, rain gear and bike bags to help cyclists further in all weather conditions. The company offers a complete range of cycling products including clothing, accessories, rain gear and lifestyle items. In September 2026 agu.com drew an estimated 162K visits, down 11% on the month before. It ranks #18 of 928 Outdoor Recreation brands in Netherlands and holds a 3.9 Trustpilot rating over 284 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Outdoor Recreation brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AGU designs cycling clothing, rain gear and bike bags to help cyclists further in all weather conditions. The company offers a complete range of cycling products including clothing, accessories, rain gear and lifestyle items.
01 · Traffic
How much traffic AGU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AGU drew an estimated 162K visits in September 2026, down 11% on the month before and up 29% over three months.
- Worldwide#62,329of 4.5M sites · Top 5%
- In Netherlands#824of 78.6K sites · Top 5%
- Outdoor Recreation, worldwide#925of 101,136 brands · Top 1%
- Outdoor Recreation, Netherlands#18of 928 brands · Top 5%
162K
estimated visits in September
1 mo ▼ −10.7%4 mo ▲ +29.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AGU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AGU holds 3.9 out of 5 on Trustpilot over 284 reviews, 147 of them in the last twelve months: 47% of customers give five stars and 37% one star. That volume places AGU in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, AGU scores 4.6 over 32 reviews.
Sportwear Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AGU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read AGU's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places AGU in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What AGU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AGU runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2024 (image, text).
Original II Regenjas Essential Sharkskinagu7 Oct 2026image
Comfort voor elke kilometer 🚴agu6 Oct 2026image
Whatever the weather ☔agu5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026AGU B.V.verified
Text ad20 Oct 2026AGU B.V.verified
Text ad20 Oct 2026AGU B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AGU.
The creators who tag @agu_cc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @agu_cc on Instagram, led by Lucas Sebastian Haedo (18.1K followers, 6.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLucas Sebastian Haedo@sebahaedo · 🇪🇸 ES | Fitness sport bodybuilding Creator | 18.1K | 6.1% | 5 | Tagged @agu_cc |
06 · Competitors according to Gravity
Who AGU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AGU among Outdoor Recreation brands in Netherlands. The closest is rapha.cc, then castelli-cycling.com, Endura, PEARL iZUMi, MAAP, Darevie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rapha.ccrapha.cc | |||||||
| castelli-cycling.comcastelli-cycling.com | |||||||
| Enduraendurasport.com | |||||||
| PEARL iZUMipearlizumi.com | |||||||
| MAAPmaap.cc | |||||||
| Dareviedarevie.cc |
07 · Company
The company behind AGU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AGU is a company based in Netherlands, founded in 1966 according to LinkedIn, on a domain registered in April 1996. It employs about 898 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇳🇱 Netherlands
- Founded
- 1966, per LinkedIn
- Domain registered
- 18 Apr 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 898 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- agu.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AGU
What people ask Google about AGU.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AGU a legit company?
According to Gravity by Benchr, AGU is a brand based in Netherlands: its website has existed since April 1996, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 898 people on LinkedIn, it has 31,545 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AGU reviews: is it worth it?
Customers rate AGU 3.9 out of 5 on Trustpilot over 284 reviews, 147 of them in the last twelve months: 47% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, AGU scores 4.6 over 32 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AGU?
AGU designs cycling clothing, rain gear and bike bags to help cyclists further in all weather conditions. The company offers a complete range of cycling products including clothing, accessories, rain gear and lifestyle items. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a AGU discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AGU advertises on Facebook and Instagram and on Google, where its offers often run. Check agu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy AGU?
AGU sells on its own website, agu.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind AGU?
Gravity by Benchr records a company based in Netherlands, founded in 1966 according to LinkedIn, on a domain registered in 1996, with 898 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AGU doing well?
Yes. Gravity by Benchr estimates about 162,500 visits to agu.com in September 2026, down 11% in a month and up 29% over three months. AGU ranks #18 of 928 Outdoor Recreation brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AGU use?
Gravity by Benchr identifies agu.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AGU's ad budget?
Gravity by Benchr does not publish a spend figure for AGU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Netherlands?
Among Outdoor Recreation brands in Netherlands in the Gravity by Benchr index, AGU ranks #18 of 928 by estimated traffic. Its closest competitors on the same market are rapha.cc, castelli-cycling.com, Endura, PEARL iZUMi, MAAP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AGU.