Brand page · Clothing · United Kingdom
Endura: 176K visits a month, 15 active Meta ads, Gravity score 568.
Endura — Endura is a cycling brand that manufactures and sells performance cycling clothing and accessories for road, mountain biking, gravel, and commuting activities. In September 2026 endurasport.com drew an estimated 176K visits, down 9% on the month before. It ranks #312 of 19,668 Clothing brands in United Kingdom and holds a 4.3 Trustpilot rating over 4,347 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Endura is a cycling brand that manufactures and sells performance cycling clothing and accessories for road, mountain biking, gravel, and commuting activities.
01 · Traffic
How much traffic Endura gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Endura drew an estimated 176K visits in September 2026, down 9% on the month before and down 4% over three months.
- Worldwide#58,380of 4.5M sites · Top 5%
- In United Kingdom#2,978of 192K sites · Top 5%
- Clothing, worldwide#5,372of 459,295 brands · Top 5%
- Clothing, United Kingdom#312of 19,668 brands · Top 5%
176K
estimated visits in September
1 mo ▼ −8.6%4 mo ▼ −4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Endura.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Endura holds 4.3 out of 5 on Trustpilot over 4,347 reviews, 961 of them in the last twelve months: 77% of customers give five stars and 9% one star. That volume places Endura in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Endura scores 4.5 over 31 reviews.
Sportswear Store Outdoor Sports Store Clothing Store Activewear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Endura sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Endura sells on Shopify, 96% of its catalogue in stock. The best seller is Men's Hummvee Shorts With Liner - Grey, at £52.50, followed by Men's Engineered Padded Boxers - Black and Hummvee Plus Gloves - Black.
#1Men's Hummvee Shorts With Liner - GreyEndura£52.50In stock
#2Men's Engineered Padded Boxers - BlackEndura£30.00In stock
#3Hummvee Plus Gloves - BlackEndura£30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Endura in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 12% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$138.98
- Currency
- GBP
04 · Ads
What Endura is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Endura runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2022 (image, text, video).
Explore the MT500 RangeEndura6 Sept 2026video
BaaBaa Merino 2-Pack Socks - Black - L-XLEndura10 Jun 2026image
Men's SingleTrack Trousers - Black - MEndura10 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Pentland Brands Limitedverified
Text ad21 Oct 2026Pentland Brands Limitedverified
Text ad21 Oct 2026Pentland Brands Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Endura.
The creators who tag @enduraofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @enduraofficial on Instagram, led by MTB • Birgit Bless (66.8K followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMTB • Birgit Bless@bigiii_ · 🇨🇭 CH | Fitness sport bodybuilding Creator | 66.8K | 3.7% | 15 | Tagged @enduraofficial |
06 · Competitors according to Gravity
Who Endura competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Endura among Clothing brands in United Kingdom. The closest is Darevie, then PEARL iZUMi, Gobik, rapha.cc, castelli-cycling.com, Pedal Mafia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dareviedarevie.cc | |||||||
| PEARL iZUMipearlizumi.com | |||||||
| Gobikgobik.com | |||||||
| rapha.ccrapha.cc | |||||||
| castelli-cycling.comcastelli-cycling.com | |||||||
| Pedal Mafiapedalmafia.cc |
07 · Company
The company behind Endura.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Endura is a company based in Edinburgh, United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in February 1999. It employs about 77 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Edinburgh
- Founded
- 1993, per LinkedIn
- Domain registered
- 25 Feb 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 77 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- endurasport.com · Shopify · GBP
- Catalogue
- 136 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Endura
What people ask Google about Endura.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Endura legit?
According to Gravity by Benchr, Endura is a brand based in Edinburgh, United Kingdom: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 77 people on LinkedIn, it has 95,097 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Endura reviews
Customers rate Endura 4.3 out of 5 on Trustpilot over 4,347 reviews, 961 of them in the last twelve months: 77% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Endura scores 4.5 over 31 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Endura sell?
Endura is a cycling brand that manufactures and sells performance cycling clothing and accessories for road, mountain biking, gravel, and commuting activities. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
Endura prices: how much is it?
Endura's best seller, Men's Hummvee Shorts With Liner - Grey, sells £52.50 on endurasport.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check endurasport.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Endura have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Endura advertises on Facebook and Instagram and on Google, where its offers often run. Check endurasport.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Endura?
Endura sells on its own website, endurasport.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Endura?
Gravity by Benchr records a company based in Edinburgh, United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in 1999, with 77 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Endura doing well?
Not at the moment. Gravity by Benchr estimates about 175,500 visits to endurasport.com in September 2026, down 9% in a month and down 4% over three months. Endura ranks #312 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Endura use?
Gravity by Benchr identifies endurasport.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Endura spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Endura on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Endura ranks #312 of 19,668 by estimated traffic. Its closest competitors on the same market are Darevie, PEARL iZUMi, Gobik, rapha.cc, castelli-cycling.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Endura.