Brand page · Clothing · United Kingdom
Rapha: 809K visits a month, 66 active Meta ads, Gravity score 660.
Rapha — Rapha makes the world's finest cycling clothing and accessories, founded by Simon Mottram in London in 2004. In September 2026 rapha.cc drew an estimated 809K visits, down 36% on the month before. It ranks #181 of 97,158 Clothing brands in United Kingdom and holds a 3.8 Trustpilot rating over 1,881 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rapha makes the world's finest cycling clothing and accessories, founded by Simon Mottram in London in 2004.
01 · Traffic
How much traffic Rapha gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rapha drew an estimated 809K visits in September 2026, down 36% on the month before and up 15% over three months.
- Worldwide#17,099of 4.5M sites · Top 1%
- In United States#5,645of 1.2M sites · Top 1%
- Clothing, worldwide#1,343of 459,295 brands · Top 1%
- Clothing, United States#181of 97,158 brands · Top 1%
809K
estimated visits in September
1 mo ▼ −36.0%4 mo ▲ +15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rapha.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rapha holds 3.8 out of 5 on Trustpilot over 1,881 reviews, 588 of them in the last twelve months: 50% of customers give five stars and 38% one star. That volume places Rapha in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, Rapha scores 4.1 over 1,467 reviews.
Road Cycling Clothing Store Activewear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rapha sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rapha's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rapha in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rapha is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rapha runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
New Arrivals | Rapha UKRapha14 Oct 2026image
Against Better Judgement.Rapha13 Oct 2026video
RaphaRapha12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Rapha Racing Ltdverified
Text ad19 Oct 2026Rapha Racing Ltdverified
Text ad19 Oct 2026Rapha Racing Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rapha.
The creators who tag @rapha on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rapha on Instagram, led by Rugile (Rue) Kaladyte (28.1K followers, 17.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRugile (Rue) Kaladyte@rugilekaladyte · 🇺🇸 US | Fitness sport bodybuilding Creator | 28.1K | 17.4% | 12 | Tagged @rapha |
06 · Competitors according to Gravity
Who Rapha competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rapha among Clothing brands in United Kingdom. The closest is MAAP, then castelli-cycling.com, isadore.com, assos.com, Endura, Le Col.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAAPmaap.cc | |||||||
| castelli-cycling.comcastelli-cycling.com | |||||||
| isadore.comisadore.com | |||||||
| assos.comassos.com | |||||||
| Enduraendurasport.com | |||||||
| Le Collecol.cc |
07 · Company
The company behind Rapha.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rapha is a company based in United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in October 2002. It employs about 468 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2004, per LinkedIn
- Domain registered
- 7 Oct 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 468 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rapha.cc
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rapha
What people ask Google about Rapha.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rapha a legit company?
According to Gravity by Benchr, Rapha is a brand based in United Kingdom: its website has existed since October 2002, its Trustpilot profile is claimed by the brand, it employs 468 people on LinkedIn, it has 748,271 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rapha reviews: is it worth it?
Customers rate Rapha 3.8 out of 5 on Trustpilot over 1,881 reviews, 588 of them in the last twelve months: 50% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Rapha scores 4.1 over 1,467 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rapha sell?
Rapha makes the world's finest cycling clothing and accessories, founded by Simon Mottram in London in 2004. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Rapha promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rapha advertises on Facebook and Instagram and on Google, where its offers often run. Check rapha.cc for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rapha?
Gravity by Benchr records a company based in United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2002, with 468 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rapha growing?
Yes. Gravity by Benchr estimates about 809,200 visits to rapha.cc in September 2026, down 36% in a month and up 15% over three months. Rapha ranks #181 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rapha spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rapha on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Rapha ranks #181 of 97,158 by estimated traffic. Its closest competitors on the same market are MAAP, castelli-cycling.com, isadore.com, assos.com, Endura. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rapha.