1. Gravity
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  3. Health & Beauty
  4. Personal Care
  5. AHAVA

Brand page · Personal Care · United States

AHAVA Top 5% worldwide Top 5% in the United States Top 5% in Personal Care Top 5% in Personal Care in the United States
ahava.com·🇺🇸 New York, United States· Shopify·Since 1995

AHAVA traffic, ads & competitors 70.9k visits a month, 7 active Meta ads, Gravity score 512.

AHAVA — AHAVA USA is a cosmetics company that sells skin and body care products made from Dead Sea minerals. Their products are vegan, natural, and free of harsh chemicals. In September 2026 ahava.com drew an estimated 70.9k visits, down 1% on the month before. It ranks #1,044 of 33,626 Personal Care brands in the United States and holds a 4.2 Trustpilot rating over 71 reviews.

ahava.com@ahava 65.6kFacebookLinkedIn 10.9kTrustpilot 4.2Meta Ad Library 7

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
70.9k
−1% vs. August 2026
Instagram followers
65.6k
3,309 posts · @ahava
Trustpilot
4.2
71 reviews · 35 in 12 months
Meta ads
7
active · on Google since 2025
Products
87%
in stock · 93 collections
Rank in the United States
#1,044
of 33,626 in Personal Care
LinkedIn
10.9k
followers · 150 employees
Earned media value
€598.7
per month, Instagram

Gravity score

512/ 1000 · 10 of 10 indicators rated
Brand Power598
Momentum513
Performance424

Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

AHAVA USA is a cosmetics company that sells skin and body care products made from Dead Sea minerals. Their products are vegan, natural, and free of harsh chemicals.

01 · Traffic

AHAVA website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

AHAVA drew an estimated 70.9k visits in September 2026, down 1% on the month before and down 5% over three months.

  • Worldwide#125,940of 4.5m sites · Top 5%
  • In United States#40,896of 1.2m sites · Top 5%
  • Personal Care, worldwide#6,302of 215,119 brands · Top 5%
  • Personal Care, United States#1,044of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

70.9k

estimated visits in September

1 mo ▼ −0.8%4 mo ▼ −4.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

AHAVA reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

AHAVA holds 4.2 out of 5 on Trustpilot over 71 reviews, 35 of them in the last twelve months: 58% of customers give five stars and 34% one star. That volume places AHAVA in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, AHAVA scores 4.9 over 20 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.2TrustScore · 71 reviews · 35 in 12 months
Top 40% review volumeTop 40% rating quality
5 ★58%
4 ★4%
3 ★3%
2 ★1%
1 ★34%

Cosmetic Products Manufacturer

Google reviewsread 19 Oct 2026
4.920 reviews on the Google business profile
5 ★80%
4 ★0%
3 ★10%
2 ★0%
1 ★10%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

AHAVA best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

AHAVA sells on Shopify, 87% of its catalogue in stock. The best seller is Triple Size Mineral Body Lotion, at US$85.00, followed by Crystal Osmoter™ X6 Serum and Extreme Eye Cream.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics92%
Hair Care4%
Foot Care1%
Shaving & Grooming1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care100%
Gift Cards1%

The dominant category places AHAVA in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
90% of the catalogue
In stock
87%
Upper price quartile
US$85.00
Currency
USD

05 · Influencers

AHAVA influencers

The creators who tag @ahava on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ahava on Instagram, led by Lela Meburishvili (88k followers, 0.5% engagement).

Influencersaccounts tagging @ahava · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLela Meburishvili@lmeburishvili · INTLTravel tourism exploration Creator88k0.5%2Tagged @ahava
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

AHAVA competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for AHAVA among Personal Care brands in the United States. The closest is ELEVARE, then Herbivore, Surratt, TurmSkin, CLEAN Beauty Collective, Glamory.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ELEVAREelevarekoreanbeauty-global.com
Herbivoreherbivorebotanicals.com
Surrattsurrattbeauty.com
TurmSkintry-turmskin.com
CLEAN Beauty Collectivecleanbeauty.com
Glamorytryglamory.com
Competitors Gravity finds for AHAVA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare AHAVA with ELEVARE

07 · Company

Who is behind AHAVA?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

AHAVA is a company based in New York, United States, founded in 1988 according to LinkedIn, on a domain registered in May 1995. It employs about 150 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · New York
Founded
1988, per LinkedIn
Domain registered
5 May 1995
Status
was_acquired
Employees
150 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
DistributionGravity index, Nov 2026
Own store
ahava.com · Shopify · USD
Catalogue
93 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about AHAVA

What people ask Google about AHAVA.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is AHAVA legit or a scam?

According to Gravity by Benchr, AHAVA is a brand based in New York, United States: its website has existed since May 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 150 people on LinkedIn, it has 65,554 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

AHAVA reviews: is it worth it?

Customers rate AHAVA 4.2 out of 5 on Trustpilot over 71 reviews, 35 of them in the last twelve months: 58% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, AHAVA scores 4.9 over 20 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is AHAVA known for?

AHAVA USA is a cosmetics company that sells skin and body care products made from Dead Sea minerals. Their products are vegan, natural, and free of harsh chemicals. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does AHAVA cost?

AHAVA's best seller, Triple Size Mineral Body Lotion, sells US$85.00 on ahava.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check ahava.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

AHAVA promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: AHAVA advertises on Facebook and Instagram and on Google, where its offers often run. Check ahava.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy AHAVA?

AHAVA sells on its own website, ahava.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns AHAVA?

Gravity by Benchr records a company based in New York, United States, founded in 1988 according to LinkedIn, on a domain registered in 1995, with 150 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is AHAVA growing?

Not at the moment. Gravity by Benchr estimates about 70,900 visits to ahava.com in September 2026, down 1% in a month and down 5% over three months. AHAVA ranks #1,044 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does AHAVA use?

Gravity by Benchr identifies ahava.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does AHAVA spend on Meta ads?

Gravity by Benchr does not publish a spend figure for AHAVA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the United States?

Among Personal Care brands in the United States in the Gravity by Benchr index, AHAVA ranks #1,044 of 33,626 by estimated traffic. Its closest competitors on the same market are ELEVARE, Herbivore, Surratt, TurmSkin and CLEAN Beauty Collective. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AHAVA.