Brand page · Personal Care · United States
Herbivore: 70.1k visits a month, 49 active Meta ads, Gravity score 610.
Herbivore — Herbivore Botanicals is a skincare brand that creates plant-powered, clinically-effective skincare formulas using botanical actives to heal, protect, and nourish skin, mind, and body naturally. In September 2026 herbivorebotanicals.com drew an estimated 70.1k visits, up 11% on the month before. It ranks #1,059 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Herbivore Botanicals is a skincare brand that creates plant-powered, clinically-effective skincare formulas using botanical actives to heal, protect, and nourish skin, mind, and body naturally.
01 · Traffic
How much traffic Herbivore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Herbivore drew an estimated 70.1k visits in September 2026, up 11% on the month before and up 1% over three months.
- Worldwide#127,226of 4.5m sites · Top 5%
- In United States#41,328of 1.2m sites · Top 5%
- Personal Care, worldwide#6,362of 215,119 brands · Top 5%
- Personal Care, United States#1,059of 33,626 brands · Top 5%
70.1k
estimated visits in September
1 mo ▲ +11.4%4 mo ▲ +0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Herbivore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Herbivore holds 3.9 out of 5 on Trustpilot over 8 reviews: 63% of customers give five stars and 13% one star.
Vitamin and Supplements Store Health and Beauty Shop Cosmetics Store Cosmetic Products Manufacturer Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Herbivore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Herbivore sells on Shopify, 91% of its catalogue in stock. The best seller is MOON FRUIT 1% Bakuchiol + Peptides Retinol Alternative Serum, at US$68.00, followed by Rose Quartz Gua Sha - FINAL SALE and AQUARIUS Pore Purifying Clarity Cream.
#1MOON FRUIT 1% Bakuchiol + Peptides Retinol Alternative SerumHerbivoreUS$68.00In stock
#2Rose Quartz Gua Sha - FINAL SALEHerbivoreUS$24.00–US$25.00In stock
#3AQUARIUS Pore Purifying Clarity CreamHerbivoreUS$46.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Herbivore in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 87% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$68.00
- Currency
- USD
04 · Ads
What Herbivore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Herbivore runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2025 (image, text, video).
The Everything Shower 🚿Herbivore Botanicals5 Oct 2026video
Clarify Your Complexion With Blue TansyHerbivore Botanicals3 Oct 2026video
Ingredients you can trustHerbivore Botanicals30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Herbivore Botanicals, LLCverified
Video ad20 Oct 2026Herbivore Botanicals, LLCverified
Text ad20 Oct 2026Herbivore Botanicals, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Herbivore.
The creators who tag @herbivorebotanicals on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @herbivorebotanicals on Instagram, led by The Press Tour (274k followers, 21.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Press Tour@the_press_tour · 🇬🇧 GB | Fashion style luxury Creator | 274k | 21.4% | 4 | Tagged @herbivorebotanicals |
06 · Competitors according to Gravity
Who Herbivore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Herbivore among Personal Care brands in United States. The closest is Surratt, then TurmSkin, CLEAN Beauty Collective, Sunday Riley, Dr. Pen, Glamory.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Surrattsurrattbeauty.com | |||||||
| TurmSkintry-turmskin.com | |||||||
| CLEAN Beauty Collectivecleanbeauty.com | |||||||
| Sunday Rileysundayriley.com | |||||||
| Dr. Pendrpen.net | |||||||
| Glamorytryglamory.com |
07 · Company
The company behind Herbivore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Herbivore is a company based in Seattle, United States, founded in 2011 according to LinkedIn, on a domain registered in December 2011. It employs about 42 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- 2011, per LinkedIn
- Domain registered
- 18 Dec 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- herbivorebotanicals.com · Shopify · USD
- Catalogue
- 103 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Herbivore
What people ask Google about Herbivore.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Herbivore a legit company?
According to Gravity by Benchr, Herbivore is a brand based in Seattle, United States: its website has existed since December 2011, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 522,014 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Herbivore?
Herbivore Botanicals is a skincare brand that creates plant-powered, clinically-effective skincare formulas using botanical actives to heal, protect, and nourish skin, mind, and body naturally. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Herbivore prices: how much is it?
Herbivore's best seller, MOON FRUIT 1% Bakuchiol + Peptides Retinol Alternative Serum, sells US$68.00 on herbivorebotanicals.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check herbivorebotanicals.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Herbivore discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Herbivore advertises on Facebook and Instagram and on Google, where its offers often run. Check herbivorebotanicals.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Herbivore?
Herbivore sells on its own website, herbivorebotanicals.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Herbivore?
Gravity by Benchr records a company based in Seattle, United States, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 42 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Herbivore doing well?
Yes. Gravity by Benchr estimates about 70,100 visits to herbivorebotanicals.com in September 2026, up 11% in a month and up 1% over three months. Herbivore ranks #1,059 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Herbivore use?
Gravity by Benchr identifies herbivorebotanicals.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Herbivore spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Herbivore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Herbivore ranks #1,059 of 33,626 by estimated traffic. Its closest competitors on the same market are Surratt, TurmSkin, CLEAN Beauty Collective, Sunday Riley and Dr. Pen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Herbivore.