Brand page · Clothing · Sweden
Åhléns: 4.2M visits a month, 29 active Meta ads.
Åhléns — Åhléns is a Swedish retail company that offers fashion, beauty, and home products from various popular brands. In September 2026 ahlens.se drew an estimated 4.2M visits, up 12% on the month before. It ranks #2 of 1,542 Clothing brands in Sweden and holds a 2.9 Trustpilot rating over 1,036 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Åhléns is a Swedish retail company that offers fashion, beauty, and home products from various popular brands.
01 · Traffic
How much traffic Åhléns gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Åhléns drew an estimated 4.2M visits in September 2026, up 12% on the month before and up 26% over three months.
- Worldwide#4,500of 4.5M sites · Top 1%
- In Sweden#25of 27.3K sites · Top 1%
- Clothing, worldwide#285of 459,295 brands · Top 1%
- Clothing, Sweden#2of 1,542 brands · Top 1%
4.2M
estimated visits in September
1 mo ▲ +11.7%4 mo ▲ +26.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Åhléns.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Åhléns holds 2.9 out of 5 on Trustpilot over 1,036 reviews, 120 of them in the last twelve months: 17% of customers give five stars and 70% one star. That volume places Åhléns in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace Beauty Products Wholesaler Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Åhléns sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Åhléns's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Åhléns in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Åhléns is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Åhléns runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Prada Paradigme Le ParfumÅhléns2 Oct 2026video
Upptäck Billie Eilish FragrancesÅhléns2 Oct 2026image
J.LindebergÅhléns2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Åhlens ABverified
Text ad20 Oct 2026Åhlens ABverified
Text ad20 Oct 2026Åhlens ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Åhléns.
The creators who tag @ahlens on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ahlens on Instagram, led by Matilda Bergström (16.1K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatilda Bergström@matilda.bergstroms · 🇸🇪 SE | Decoration garden diy Creator | 16.1K | 2.5% | 6 | Tagged @ahlens |
06 · Competitors according to Gravity
Who Åhléns competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Åhléns among Clothing brands in Sweden. The closest is debijenkorf.nl, then kastner-oehler.at, davidjones.com, jcpenney.com, galerieslafayette.com, bloomingdales.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| debijenkorf.nldebijenkorf.nl | |||||||
| kastner-oehler.atkastner-oehler.at | |||||||
| davidjones.comdavidjones.com | |||||||
| jcpenney.comjcpenney.com | |||||||
| galerieslafayette.comgalerieslafayette.com | |||||||
| bloomingdales.combloomingdales.com |
07 · Company
The company behind Åhléns.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Åhléns is a company based in Sweden, founded in 1899 according to LinkedIn. It employs about 2,048 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1899, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,048 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ahlens.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Åhléns
What people ask Google about Åhléns.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Åhléns legit?
According to Gravity by Benchr, Åhléns is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 2,048 people on LinkedIn, it has 305,571 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Åhléns reviews
Customers rate Åhléns 2.9 out of 5 on Trustpilot over 1,036 reviews, 120 of them in the last twelve months: 17% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Åhléns known for?
Åhléns is a Swedish retail company that offers fashion, beauty, and home products from various popular brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Åhléns discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Åhléns advertises on Facebook and Instagram and on Google, where its offers often run. Check ahlens.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Åhléns?
Gravity by Benchr records a company based in Sweden, founded in 1899 according to LinkedIn, with 2,048 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Åhléns doing well?
Yes. Gravity by Benchr estimates about 4,225,700 visits to ahlens.se in September 2026, up 12% in a month and up 26% over three months. Åhléns ranks #2 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Åhléns spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Åhléns on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Åhléns ranks #2 of 1,542 by estimated traffic. Its closest competitors on the same market are debijenkorf.nl, kastner-oehler.at, davidjones.com, jcpenney.com, galerieslafayette.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Åhléns.