Brand page · Hobbies & Creative Arts · United Kingdom
Alakazam Magic: 465k visits a month, 30 active Meta ads, Gravity score 709.
Alakazam Magic — Alakazam Magic is a family-run magic shop that sells thousands of magic tricks and offers online magic courses. They have over 30 years of experience and send magic worldwide daily. In September 2026 alakazam.co.uk drew an estimated 465k visits, down 44% on the month before. It ranks #13 of 6,836 Hobbies & Creative Arts brands in United Kingdom and holds a 4.7 Trustpilot rating over 533 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 89 peers: Hobbies & Creative Arts brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Alakazam Magic is a family-run magic shop that sells thousands of magic tricks and offers online magic courses. They have over 30 years of experience and send magic worldwide daily.
01 · Traffic
How much traffic Alakazam Magic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alakazam Magic drew an estimated 465k visits in September 2026, down 44% on the month before and up 312% over three months.
- Worldwide#26,347of 4.5m sites · Top 1%
- In United Kingdom#1,218of 192k sites · Top 1%
- Hobbies & Creative Arts, worldwide#273of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United Kingdom#13of 6,836 brands · Top 1%
465k
estimated visits in September
1 mo ▼ −43.8%4 mo ▲ +311.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alakazam Magic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alakazam Magic holds 4.7 out of 5 on Trustpilot over 533 reviews, 106 of them in the last twelve months: 94% of customers give five stars and 3% one star. That volume places Alakazam Magic in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Magic Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alakazam Magic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Alakazam Magic sells on Shopify, 78% of its catalogue in stock. The best seller is Alakazam Unlimited The Ultimate Streaming Platform For Magicians, at £5.99–£69.99, followed by The Sting By Scott Paton Instant Download and Swindle By Steve Cook.
#1Alakazam Unlimited The Ultimate Streaming Platform For MagiciansAlakazam Magic£5.99–£69.99In stock
The Sting By Scott Paton Instant DownloadAlakazam Magic£9.99In stock
Swindle By Steve CookAlakazam Magic£17.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Alakazam Magic in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 14% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$42.69
- Currency
- GBP
04 · Ads
What Alakazam Magic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alakazam Magic runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2026 (image, text, video).
Eclipse (Parlor Edition) by Dee Christopher and The 1914Alakazam Magic Limited7 Oct 2026image
The Deck Penetration by Rob Bromley: The Trick That Breaks MindsAlakazam Magic Limited6 Oct 2026video
UNOrthodox by Antonio Martinez | The impossible card reveal. Fast worldwide shipping.Alakazam Magic Limited4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Alakazam Magic Limitedverified
Text ad20 Oct 2026Alakazam Magic Limitedverified
Text ad20 Oct 2026Alakazam Magic Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alakazam Magic.
The creators who tag @alakazammagicshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @alakazammagicshop on Instagram, led by Hanson Chien Production 簡子製造 (24k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHanson Chien Production 簡子製造@hansonchienproduction · 🇹🇼 TW | Cinema series pop culture Creator | 24k | 0.4% | 1 | Tagged @alakazammagicshop |
06 · Competitors according to Gravity
Who Alakazam Magic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alakazam Magic among Hobbies & Creative Arts brands in United Kingdom. The closest is Vanishing Inc. Magic, then Penguin Magic, Ellusionist, Red Dragon Magic, Murphy's Magic Supplies, Magic Castle Singapore.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vanishing Inc. Magicvanishingincmagic.com | |||||||
| Penguin Magicpenguinmagic.com | |||||||
| Ellusionistellusionist.com | |||||||
| Red Dragon Magicreddragonmagic.co.uk | |||||||
| Murphy's Magic Suppliesmurphysmagic.com | |||||||
| Magic Castle Singaporemagiccastle.com.sg |
07 · Company
The company behind Alakazam Magic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alakazam Magic is a company based in Ashford, United Kingdom, on a domain registered in December 1999. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Ashford
- Founded
- Data not available
- Domain registered
- 2 Dec 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alakazam.co.uk · Shopify · GBP
- Catalogue
- 100 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alakazam Magic
What people ask Google about Alakazam Magic.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alakazam Magic legit?
According to Gravity by Benchr, Alakazam Magic is a brand based in Ashford, United Kingdom: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 13,357 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Alakazam Magic reviews: is it worth it?
Customers rate Alakazam Magic 4.7 out of 5 on Trustpilot over 533 reviews, 106 of them in the last twelve months: 94% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Alakazam Magic sell?
Alakazam Magic is a family-run magic shop that sells thousands of magic tricks and offers online magic courses. They have over 30 years of experience and send magic worldwide daily. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Magic & Novelties making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Alakazam Magic cost?
Alakazam Magic's best seller, Alakazam Unlimited The Ultimate Streaming Platform For Magicians, sells from £5.99 to £69.99 on alakazam.co.uk. 78% of the catalogue is in stock. Gravity does not track prices daily: check alakazam.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Alakazam Magic discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Alakazam Magic advertises on Facebook and Instagram and on Google, where its offers often run. Check alakazam.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Alakazam Magic?
Alakazam Magic sells on its own website, alakazam.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Alakazam Magic?
Gravity by Benchr records a company based in Ashford, United Kingdom, whose domain was registered in 1999, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Alakazam Magic growing?
Yes. Gravity by Benchr estimates about 464,500 visits to alakazam.co.uk in September 2026, down 44% in a month and up 312% over three months. Alakazam Magic ranks #13 of 6,836 Hobbies & Creative Arts brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Alakazam Magic use?
Gravity by Benchr identifies alakazam.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Alakazam Magic spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Alakazam Magic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United Kingdom?
Among Hobbies & Creative Arts brands in United Kingdom in the Gravity by Benchr index, Alakazam Magic ranks #13 of 6,836 by estimated traffic. Its closest competitors on the same market are Vanishing Inc. Magic, Penguin Magic, Ellusionist, Red Dragon Magic and Murphy's Magic Supplies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alakazam Magic.