Brand page · Hobbies & Creative Arts
Penguin Magic: 878k visits a month, 109 active Meta ads.
Penguin Magic — Penguin Magic is an online magic shop that sells magic tricks, playing cards, and supplies for magicians of all skill levels. In September 2026 penguinmagic.com drew an estimated 878k visits, up 5% on the month before. It ranks #17 of 32,083 Hobbies & Creative Arts brands and holds a 3.9 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Penguin Magic is an online magic shop that sells magic tricks, playing cards, and supplies for magicians of all skill levels.
01 · Traffic
How much traffic Penguin Magic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Penguin Magic drew an estimated 878k visits in September 2026, up 5% on the month before and up 55% over three months.
- Worldwide#16,645of 4.5m sites · Top 1%
- In United States#5,496of 1.2m sites · Top 1%
- Hobbies & Creative Arts, worldwide#131of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#17of 32,083 brands · Top 1%
878k
estimated visits in September
1 mo ▲ +4.8%4 mo ▲ +55.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Penguin Magic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Penguin Magic holds 3.9 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 71% of customers give five stars and 14% one star.
Collectibles Store Magic Store Hobby Store Magician
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Penguin Magic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Penguin Magic's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Penguin Magic in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Penguin Magic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Penguin Magic runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
Jumbo SNAPS by David Jonathan & Dan HarlanPenguin Magic11 Oct 2026video
Print on Demand by Penguin MagicPenguin Magic9 Oct 2026video
Mental Block by Dan HarlanPenguin Magic8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Penguin Magic, Inc.verified
Image ad19 Oct 2026Penguin Magic, Inc.verified
Text ad19 Oct 2026Penguin Magic, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Penguin Magic.
The creators who tag @penguinmagicshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @penguinmagicshop on Instagram, led by ALEX BOYER • MAGICIAN ⚜️🇨🇦 (88k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AALEX BOYER • MAGICIAN ⚜️🇨🇦@alexboyer · 🇨🇦 CA | Fashion style luxury Creator | 88k | — | 4 | Tagged @penguinmagicshop |
06 · Competitors according to Gravity
Who Penguin Magic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Penguin Magic among Hobbies & Creative Arts brands. The closest is Ellusionist, then Vanishing Inc. Magic, Red Dragon Magic, Alakazam Magic, Murphy's Magic Supplies, Magic Castle Singapore.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ellusionistellusionist.com | |||||||
| Vanishing Inc. Magicvanishingincmagic.com | |||||||
| Red Dragon Magicreddragonmagic.co.uk | |||||||
| Alakazam Magicalakazam.co.uk | |||||||
| Murphy's Magic Suppliesmurphysmagic.com | |||||||
| Magic Castle Singaporemagiccastle.com.sg |
07 · Company
The company behind Penguin Magic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Penguin Magic is an e-commerce brand, founded in 2002 according to LinkedIn, on a domain registered in May 2002. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2002, per LinkedIn
- Domain registered
- 2 May 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- penguinmagic.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Penguin Magic
What people ask Google about Penguin Magic.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Penguin Magic a legit company?
According to Gravity by Benchr, Penguin Magic is a brand: its website has existed since May 2002, it employs 30 people on LinkedIn, it has 70,378 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Penguin Magic reviews: is it worth it?
Customers rate Penguin Magic 3.9 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 71% give five stars, 14% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Penguin Magic sell?
Penguin Magic is an online magic shop that sells magic tricks, playing cards, and supplies for magicians of all skill levels. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Penguin Magic have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Penguin Magic advertises on Facebook and Instagram and on Google, where its offers often run. Check penguinmagic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Penguin Magic?
Gravity by Benchr records a company, founded in 2002 according to LinkedIn, on a domain registered in 2002, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Penguin Magic doing well?
Yes. Gravity by Benchr estimates about 878,200 visits to penguinmagic.com in September 2026, up 5% in a month and up 55% over three months. Penguin Magic ranks #17 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Penguin Magic's ad budget?
Gravity by Benchr does not publish a spend figure for Penguin Magic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Penguin Magic ranks #17 of 32,083 by estimated traffic. Its closest competitors on the same market are Ellusionist, Vanishing Inc. Magic, Red Dragon Magic, Alakazam Magic and Murphy's Magic Supplies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Penguin Magic.