Brand page · Food Items · Italy
ALDI traffic, ads & competitors 827k visits a month, 10 active Meta ads, Gravity score 541.
ALDI — ALDI Italia is a discount supermarket chain that sells groceries, food products, clothing, household items, and seasonal items. The brand operates under the philosophy of spending less to live better. In September 2026 aldi.it drew an estimated 827k visits, up 44% on the month before. It ranks #3 of 1,598 Food Items brands in Italy and holds a 1.6 Trustpilot rating over 661 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Food Items brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ALDI Italia is a discount supermarket chain that sells groceries, food products, clothing, household items, and seasonal items. The brand operates under the philosophy of spending less to live better.
01 · Traffic
ALDI website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ALDI drew an estimated 827k visits in September 2026, up 44% on the month before and up 36% over three months.
- Worldwide#16,804of 4.5m sites · Top 1%
- In Italy#451of 138k sites · Top 1%
- Food Items, worldwide#385of 260,714 brands · Top 1%
- Food Items, Italy#3of 1,598 brands · Top 1%
827k
estimated visits in September
1 mo ▲ +44.1%4 mo ▲ +35.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ALDI reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ALDI holds 1.6 out of 5 on Trustpilot over 661 reviews, 106 of them in the last twelve months: 10% of customers give five stars and 74% one star. That volume places ALDI in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ALDI best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ALDI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ALDI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
ALDI ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ALDI runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2025 (image, text, video).
Cacio e pepe e porri, il trio che ci meritavamo questo autunno 🧡💚 #ALDI #ALDIITALIA #AtavolaaaALDI Italia7 Oct 2026video
Offerte di questa settimanaALDI Italia7 Oct 2026image
Sfoglia il volantino ALDIALDI Italia6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026ALDI S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ALDI influencers
The creators who tag @aldi_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aldi_italia on Instagram, led by Io Scelgo Veg (88.1k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIo Scelgo Veg@ioscelgoveg · 🇮🇹 IT | Food cooking nutrition Creator | 88.1k | 1.5% | 1 | Tagged @aldi_italia |
06 · Competitors according to Gravity
ALDI competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ALDI among Food Items brands in Italy. The closest is aldi-sued.de, then ALDI SUISSE, ALDI Nord, aldi-onlineshop.de, Lidl, Biedronka.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aldi-sued.dealdi-sued.de | |||||||
| ALDI SUISSEaldi-now.ch | |||||||
| ALDI Nordaldi-nord.de | |||||||
| aldi-onlineshop.dealdi-onlineshop.de | |||||||
| Lidllidl.it | |||||||
| Biedronkabiedronka.pl |
07 · Company
Who is behind ALDI?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ALDI is a company based in Italy, founded in 1913 according to LinkedIn. It employs about 1,874 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 1913, per LinkedIn
- Employees
- 1,874 on LinkedIn
- Own store
- aldi.it
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ALDI
What people ask Google about ALDI.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ALDI a legit company?
According to Gravity by Benchr, ALDI is a brand based in Italy: it employs 1,874 people on LinkedIn, it has 91,997 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ALDI reviews
Customers rate ALDI 1.6 out of 5 on Trustpilot over 661 reviews, 106 of them in the last twelve months: 10% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ALDI known for?
ALDI Italia is a discount supermarket chain that sells groceries, food products, clothing, household items, and seasonal items. The brand operates under the philosophy of spending less to live better. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does ALDI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ALDI advertises on Facebook and Instagram and on Google, where its offers often run. Check aldi.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ALDI?
Gravity by Benchr records a company based in Italy, founded in 1913 according to LinkedIn, with 1,874 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ALDI doing well?
Yes. Gravity by Benchr estimates about 827,500 visits to aldi.it in September 2026, up 44% in a month and up 36% over three months. ALDI ranks #3 of 1,598 Food Items brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ALDI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ALDI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Italy?
Among Food Items brands in Italy in the Gravity by Benchr index, ALDI ranks #3 of 1,598 by estimated traffic. Its closest competitors on the same market are aldi-sued.de, ALDI SUISSE, ALDI Nord, aldi-onlineshop.de and Lidl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ALDI.