Brand page · Food Items · Italy
Lidl: 8.2m visits a month, 99 active Meta ads.
Lidl — Lidl Italia is a discount supermarket chain operating in Italy, offering quality products and convenience to customers. In September 2026 lidl.it drew an estimated 8.2m visits. It ranks #1 of 1,598 Food Items brands in Italy and holds a 1.6 Trustpilot rating over 3,208 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Lidl Italia is a discount supermarket chain operating in Italy, offering quality products and convenience to customers.
01 · Traffic
How much traffic Lidl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lidl drew an estimated 8.2m visits in September 2026 and down 13% over three months.
- Worldwide#2,534of 4.5m sites · Top 1%
- In Italy#60of 138k sites · Top 1%
- Food Items, worldwide#40of 260,714 brands · Top 1%
- Food Items, Italy#1of 1,598 brands · Top 1%
8.2m
estimated visits in September
1 mo ▲ +0.0%4 mo ▼ −13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lidl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lidl holds 1.6 out of 5 on Trustpilot over 3,208 reviews, 508 of them in the last twelve months: 7% of customers give five stars and 75% one star. That volume places Lidl in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Discount Supermarket Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lidl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lidl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lidl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lidl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lidl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2026 (image, video).
Dal 15 ottobreLidl Italia14 Oct 2026image
Scopri tutte le offerteLidl Italia14 Oct 2026image
Tante offerte imperdibiliLidl Italia14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lidl.
The creators who tag @lidlitalia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidlitalia on Instagram, led by 𝓘𝓷𝓭𝓲𝓻𝓪 𝓣𝓪𝓼𝓱𝓮𝓷𝓸𝓿𝓪 🧁 (32.6k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝓘𝓷𝓭𝓲𝓻𝓪 𝓣𝓪𝓼𝓱𝓮𝓷𝓸𝓿𝓪 🧁@indiraindiretta · 🇮🇹 IT | Food cooking nutrition Creator | 32.6k | 1.3% | 6 | Tagged @lidlitalia |
06 · Competitors according to Gravity
Who Lidl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lidl among Food Items brands in Italy. The closest is ALDI, then famila.it, Iperal, Conad, Esselunga, Il Gigante.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ALDIaldi.it | |||||||
| famila.itfamila.it | |||||||
| Iperaliperal.it | |||||||
| Conadconad.it | |||||||
| Esselungaesselunga.it | |||||||
| Il Giganteilgigante.net |
07 · Company
The company behind Lidl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lidl is a company based in Italy, founded in 1992 according to LinkedIn, on a domain registered in June 1998. It employs about 11,897 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1992, per LinkedIn
- Domain registered
- 11 Jun 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11,897 on LinkedIn · 10,001+
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lidl.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lidl
What people ask Google about Lidl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lidl legit?
According to Gravity by Benchr, Lidl is a brand based in Italy: its website has existed since June 1998, it employs 11,897 people on LinkedIn, it has 1,281,982 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lidl reviews
Customers rate Lidl 1.6 out of 5 on Trustpilot over 3,208 reviews, 508 of them in the last twelve months: 7% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lidl sell?
Lidl Italia is a discount supermarket chain operating in Italy, offering quality products and convenience to customers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Lidl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lidl advertises on Facebook and Instagram and on Google, where its offers often run. Check lidl.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lidl?
Gravity by Benchr records a company based in Italy, founded in 1992 according to LinkedIn, on a domain registered in 1998, with 11,897 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lidl growing?
Not at the moment. Gravity by Benchr estimates about 8,249,100 visits to lidl.it in September 2026, up 0% in a month and down 13% over three months. Lidl ranks #1 of 1,598 Food Items brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lidl's ad budget?
Gravity by Benchr does not publish a spend figure for Lidl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Italy?
Among Food Items brands in Italy in the Gravity by Benchr index, Lidl ranks #1 of 1,598 by estimated traffic. Its closest competitors on the same market are ALDI, famila.it, Iperal, Conad and Esselunga. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lidl.