Brand page · Kitchen & Dining · Italy
Alessi: 366k visits a month, 188 active Meta ads, Gravity score 622.
Alessi — Alessi is an Italian design company that creates home accessories, kitchenware, and gifts. The company is recognized as one of the "Italian Design Factories" and applies its design abilities to various product typologies. In September 2026 alessi.com drew an estimated 366k visits, down 2% on the month before. It ranks #72 of 25,135 Kitchen & Dining brands in Italy and holds a 4.0 Trustpilot rating over 802 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Kitchen & Dining brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Alessi is an Italian design company that creates home accessories, kitchenware, and gifts. The company is recognized as one of the "Italian Design Factories" and applies its design abilities to various product typologies.
01 · Traffic
How much traffic Alessi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alessi drew an estimated 366k visits in September 2026, down 2% on the month before and up 41% over three months.
- Worldwide#31,978of 4.5m sites · Top 1%
- In United States#10,370of 1.2m sites · Top 1%
- Kitchen & Dining, worldwide#617of 145,612 brands · Top 1%
- Kitchen & Dining, United States#72of 25,135 brands · Top 1%
366k
estimated visits in September
1 mo ▼ −2.4%4 mo ▲ +40.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alessi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alessi holds 4.0 out of 5 on Trustpilot over 802 reviews, 259 of them in the last twelve months: 73% of customers give five stars and 22% one star. That volume places Alessi in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alessi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Alessi sells on Shopify, 90% of its catalogue in stock. The best seller is Gift wrapping, at €5.00, followed by Plissé and Plissé.
#1Gift wrappingAlessi€5.00In stock
#2PlisséAlessi€100.00–€110.00In stock
#3PlisséAlessi€110.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Alessi in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 29% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$112.00
- Currency
- EUR
04 · Ads
What Alessi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alessi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Scopri la collezione bestsellerAlessi6 Oct 2026image
Discover Bestseller collectionAlessi5 Oct 2026image
BestsellersAlessi5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Alessi Spaverified
Text ad20 Oct 2026Alessi Spaverified
Video ad20 Oct 2026Alessi Spaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alessi.
The creators who tag @alessi_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @alessi_official on Instagram, led by Michi Wohnt (22.1k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichi Wohnt@wohnen_mit_michi · 🇩🇪 DE | Decoration garden diy Creator | 22.1k | 1.9% | 5 | Tagged @alessi_official |
06 · Competitors according to Gravity
Who Alessi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alessi among Kitchen & Dining brands in Italy. The closest is Bodum, then Bialetti, iittala.com, imerco.dk, Kop & Kande, tischwelt.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bodumbodum.com | |||||||
| Bialettibialetti.com | |||||||
| iittala.comiittala.com | |||||||
| imerco.dkimerco.dk | |||||||
| Kop & Kandekop-kande.dk | |||||||
| tischwelt.detischwelt.de |
07 · Company
The company behind Alessi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alessi is a company based in Omegna, Italy, founded in 1921 according to LinkedIn, on a domain registered in December 1998. It employs about 300 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Omegna
- Founded
- 1921, per LinkedIn
- Domain registered
- 9 Dec 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 300 on LinkedIn
- Funding stage
- Private equity · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alessi.com · Shopify · EUR
- Catalogue
- 685 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alessi
What people ask Google about Alessi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alessi a legit company?
According to Gravity by Benchr, Alessi is a brand based in Omegna, Italy: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 300 people on LinkedIn, it has 489,708 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Alessi reviews: is it worth it?
Customers rate Alessi 4.0 out of 5 on Trustpilot over 802 reviews, 259 of them in the last twelve months: 73% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Alessi?
Alessi is an Italian design company that creates home accessories, kitchenware, and gifts. The company is recognized as one of the "Italian Design Factories" and applies its design abilities to various product typologies. Gravity by Benchr classifies it under Kitchen & Dining, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Alessi expensive?
Alessi's best seller, Gift wrapping, sells €5.00 on alessi.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check alessi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Alessi promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Alessi advertises on Facebook and Instagram and on Google, where its offers often run. Check alessi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Alessi?
Alessi sells on its own website, alessi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Alessi?
Gravity by Benchr records a company based in Omegna, Italy, founded in 1921 according to LinkedIn, on a domain registered in 1998, with 300 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Alessi growing?
Yes. Gravity by Benchr estimates about 366,000 visits to alessi.com in September 2026, down 2% in a month and up 41% over three months. Alessi ranks #72 of 25,135 Kitchen & Dining brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Alessi use?
Gravity by Benchr identifies alessi.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Alessi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Alessi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Italy?
Among Kitchen & Dining brands in Italy in the Gravity by Benchr index, Alessi ranks #72 of 25,135 by estimated traffic. Its closest competitors on the same market are Bodum, Bialetti, iittala.com, imerco.dk and Kop & Kande. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alessi.