Brand page · Clothing · United States
Alex Mill: 593K visits a month, 406 active Meta ads, Gravity score 727.
Alex Mill — Alex Mill is a clothing brand that sells classic essentials including shirts, pants, jackets, dresses, and jumpsuits for both women and men, with a focus on timeless styles and 100% cashmere products. In September 2026 alexmill.com drew an estimated 593K visits, up 18% on the month before. It ranks #245 of 97,158 Clothing brands in United States and holds a 1.9 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Alex Mill is a clothing brand that sells classic essentials including shirts, pants, jackets, dresses, and jumpsuits for both women and men, with a focus on timeless styles and 100% cashmere products.
01 · Traffic
How much traffic Alex Mill gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alex Mill drew an estimated 593K visits in September 2026, up 18% on the month before and up 35% over three months.
- Worldwide#21,672of 4.5M sites · Top 1%
- In United States#7,118of 1.2M sites · Top 1%
- Clothing, worldwide#1,762of 459,295 brands · Top 1%
- Clothing, United States#245of 97,158 brands · Top 1%
593K
estimated visits in September
1 mo ▲ +17.9%4 mo ▲ +34.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alex Mill.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alex Mill holds 1.9 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 8% of customers give five stars and 83% one star.
Clothing Store Men's Clothing Store Women's Clothing Store Clothing Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alex Mill sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Alex Mill sells on Shopify, 96% of its catalogue in stock. The best seller is Alex Mill Gift Wrapping, at US$6.00, followed by Painted Perfect Weekday Tote and Painted Perfect Weekday Tote.
#1Alex Mill Gift WrappingAlex MillUS$6.00In stock
#2Painted Perfect Weekday ToteAlex MillUS$175.00In stock
#3Painted Perfect Weekday ToteAlex MillUS$175.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Alex Mill in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 37% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$215.00
- Currency
- USD
04 · Ads
What Alex Mill is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alex Mill runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
The Marais SweaterAlex Mill6 Oct 2026image
Work Jacket in Vintage Wash DenimAlex Mill6 Oct 2026image
The Sarah SkirtAlex Mill6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Alex MIll Company LLCverified
Text ad20 Oct 2026CONSTANCE LADONNA SPANNverified
Image ad20 Oct 2026Alex MIll Company LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alex Mill.
The creators who tag @alexmillny on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @alexmillny on Instagram, led by Lulu got the look (34.6K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLulu got the look@lulugotthelook · 🇰🇪 KE | Fashion style luxury Creator | 34.6K | 0.5% | 10 | Tagged @alexmillny |
06 · Competitors according to Gravity
Who Alex Mill competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alex Mill among Clothing brands in United States. The closest is Kit and Ace, then J.McLaughlin, Madewell, universalworks.co.uk, brax.com, Everlane.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kit and Acekitandace.com | |||||||
| J.McLaughlinjmclaughlin.com | |||||||
| Madewellmadewell.com | |||||||
| universalworks.co.ukuniversalworks.co.uk | |||||||
| brax.combrax.com | |||||||
| Everlaneeverlane.com |
07 · Company
The company behind Alex Mill.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alex Mill is a company based in New York, United States, on a domain registered in November 2017. It employs about 82 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 19 Nov 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 82 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alexmill.com · Shopify · USD
- Catalogue
- 3,880 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alex Mill
What people ask Google about Alex Mill.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alex Mill a legit company?
According to Gravity by Benchr, Alex Mill is a brand based in New York, United States: its website has existed since November 2017, it sells on a Shopify store, it employs 82 people on LinkedIn, it has 216,668 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Alex Mill reviews: is it worth it?
Customers rate Alex Mill 1.9 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 8% give five stars, 83% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Alex Mill known for?
Alex Mill is a clothing brand that sells classic essentials including shirts, pants, jackets, dresses, and jumpsuits for both women and men, with a focus on timeless styles and 100% cashmere products. Gravity by Benchr classifies it under Clothing, with Tote Bags making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Alex Mill cost?
Alex Mill's best seller, Alex Mill Gift Wrapping, sells US$6.00 on alexmill.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check alexmill.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Alex Mill have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Alex Mill advertises on Facebook and Instagram and on Google, where its offers often run. Check alexmill.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Alex Mill?
Alex Mill sells on its own website, alexmill.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Alex Mill?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2017, with 82 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Alex Mill doing well?
Yes. Gravity by Benchr estimates about 592,900 visits to alexmill.com in September 2026, up 18% in a month and up 35% over three months. Alex Mill ranks #245 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Alex Mill use?
Gravity by Benchr identifies alexmill.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Alex Mill spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Alex Mill on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Alex Mill ranks #245 of 97,158 by estimated traffic. Its closest competitors on the same market are Kit and Ace, J.McLaughlin, Madewell, universalworks.co.uk, brax.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alex Mill.