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- ALT. Fragrances
Brand page · Personal Care · United States
ALT. Fragrances traffic, ads & competitors 856k visits a month, 1,574 active Meta ads, Gravity score 696.
ALT. Fragrances — ALT. Fragrances is a brand that sells affordable, designer-inspired fragrances made with clean ingredients as an alternative to luxury perfumes. In September 2026 altfragrances.com drew an estimated 856k visits, up 38% on the month before. It ranks #77 of 33,626 Personal Care brands in the United States and holds a 4.7 Trustpilot rating over 2,022 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ALT. Fragrances is a brand that sells affordable, designer-inspired fragrances made with clean ingredients as an alternative to luxury perfumes.
01 · Traffic
ALT. Fragrances website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ALT. Fragrances drew an estimated 856k visits in September 2026, up 38% on the month before and up 2% over three months.
- Worldwide#16,353of 4.5m sites · Top 1%
- In United States#5,404of 1.2m sites · Top 1%
- Personal Care, worldwide#571of 215,119 brands · Top 1%
- Personal Care, United States#77of 33,626 brands · Top 1%
856k
estimated visits in September
1 mo ▲ +37.9%4 mo ▲ +1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ALT. Fragrances reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ALT. Fragrances holds 4.7 out of 5 on Trustpilot over 2,022 reviews, 741 of them in the last twelve months: 84% of customers give five stars and 10% one star. That volume places ALT. Fragrances in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ALT. Fragrances best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ALT. Fragrances sells on Shopify, 91% of its catalogue in stock. The best seller is Crystal, at US$39.00–US$59.00, followed by Shipping Protection and Executive.
#1CrystalALT. FragrancesUS$39.00–US$59.00In stock
#2Shipping ProtectionALT. FragrancesUS$0.75–US$74.25In stock
#3ExecutiveALT. FragrancesUS$39.00–US$59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ALT. Fragrances in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 98% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$49.00
- Currency
- USD
04 · Ads
ALT. Fragrances ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ALT. Fragrances runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Luxury fragrances for lessALT. Fragrances7 Oct 2026video
Luxury fragrances for lessALT. Fragrances7 Oct 2026video
Luxury fragrances for lessALT. Fragrances7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ALT FRAGRANCES LLCverified
Text ad20 Oct 2026ALT FRAGRANCES LLCverified
Text ad20 Oct 2026ALT FRAGRANCES LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ALT. Fragrances influencers
The creators who tag @altfragrances on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @altfragrances on Instagram, led by Gaby Escobar (330k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGaby Escobar@_gabyyyc_ · 🇲🇽 MX | Beauty cosmetics skincare Creator | 330k | 0.6% | 1 | Tagged @altfragrances |
06 · Competitors according to Gravity
ALT. Fragrances competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ALT. Fragrances among Personal Care brands in the United States. The closest is Essential Perfume, then Perfume, pristinearomas, Auroma, Scentora, Palermo Perfumes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Essential Perfumeessentialperfume.in | |||||||
| Perfumeeternalperfumeoils.com | |||||||
| pristinearomaspristinearomas.pk | |||||||
| Auromamyauroma.co.uk | |||||||
| Scentorascentora-fragrance.com | |||||||
| Palermo Perfumespalermoperfumes.com.au |
07 · Company
Who is behind ALT. Fragrances?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ALT. Fragrances is a company based in Pompano Beach, United States, founded in 2018 according to LinkedIn, on a domain registered in August 2018. It employs about 35 people.
- Entity country
- 🇺🇸 United States · Pompano Beach
- Founded
- 2018, per LinkedIn
- Domain registered
- 29 Aug 2018
- Status
- Operating
- Employees
- 35 on LinkedIn
- Own store
- altfragrances.com · Shopify · USD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ALT. Fragrances
What people ask Google about ALT. Fragrances.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ALT. Fragrances a legit company?
According to Gravity by Benchr, ALT. Fragrances is a brand based in Pompano Beach, United States: its website has existed since August 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 453,046 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ALT. Fragrances?
Customers rate ALT. Fragrances 4.7 out of 5 on Trustpilot over 2,022 reviews, 741 of them in the last twelve months: 84% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ALT. Fragrances?
ALT. Fragrances is a brand that sells affordable, designer-inspired fragrances made with clean ingredients as an alternative to luxury perfumes. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ALT. Fragrances prices: how much is it?
ALT. Fragrances' best seller, Crystal, sells from US$39.00 to US$59.00 on altfragrances.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check altfragrances.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ALT. Fragrances have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ALT. Fragrances advertises on Facebook and Instagram and on Google, where its offers often run. Check altfragrances.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ALT. Fragrances?
ALT. Fragrances sells on its own website, altfragrances.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ALT. Fragrances?
Gravity by Benchr records a company based in Pompano Beach, United States, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ALT. Fragrances doing well?
Yes. Gravity by Benchr estimates about 856,400 visits to altfragrances.com in September 2026, up 38% in a month and up 2% over three months. ALT. Fragrances ranks #77 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ALT. Fragrances use?
Gravity by Benchr identifies altfragrances.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ALT. Fragrances spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ALT. Fragrances on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, ALT. Fragrances ranks #77 of 33,626 by estimated traffic. Its closest competitors on the same market are Essential Perfume, Perfume, pristinearomas, Auroma and Scentora. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ALT. Fragrances.