Brand page · Books · France

Amazon.fr Top 1% worldwide Top 1% in Books
amazon.fr·🇫🇷 France·Since 2008

Amazon.fr: 185M visits a month, 4,003 active Meta ads.

Amazon.fr — Amazon.fr is the French version of Amazon, an e-commerce platform that sells a wide variety of products including books, electronics, clothing, and household items. In September 2026 amazon.fr drew an estimated 185M visits, down 9% on the month before.

amazon.fr@amazon 6.9MTrustpilot 1.6Meta Ad Library 4,003

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
185M
−9% vs. August 2026
Instagram followers
6.9M
4,295 posts · @amazon
Trustpilot
1.6
19,613 reviews · 2,942 in 12 months
Meta ads
4,003
active · on Google since 2021
Products
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Data not available
Rank in France
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Data not available
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Amazon.fr is the French version of Amazon, an e-commerce platform that sells a wide variety of products including books, electronics, clothing, and household items.

01 · Traffic

How much traffic Amazon.fr gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Amazon.fr drew an estimated 185M visits in September 2026, down 9% on the month before and down 3% over three months.

  • Worldwide#104of 4.5M sites · Top 1%
  • In France—Data not available
  • Books, worldwide#6of 53,824 brands · Top 1%
  • Books, France—Data not available
Monthly visitssource Sept 2026

185M

estimated visits in September

1 mo ▼ −9.2%4 mo ▼ −2.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Amazon.fr.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Amazon.fr holds 1.6 out of 5 on Trustpilot over 19,613 reviews, 2,942 of them in the last twelve months: 19% of customers give five stars and 66% one star. That volume places Amazon.fr in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Amazon.fr scores 4.7 over 20 reviews.

Trustpilotclaimed page · read 20 Oct 2026
1.6TrustScore · 19,613 reviews · 2,942 in 12 months
Top 1% review volume
5 ★19%
4 ★5%
3 ★4%
2 ★6%
1 ★66%

Events & Entertainment

Google reviewsread 19 Oct 2026
4.720 reviews on the Google business profile
5 ★70%
4 ★20%
3 ★5%
2 ★5%
1 ★0%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Amazon.fr sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Amazon.fr's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Books
Books76%
Clothing4%
Videos4%

The dominant category places Amazon.fr in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Amazon.fr.

The creators who tag @amazon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @amazon on Instagram, led by Kortney and Karlee (410K followers, 0.1% engagement).

Influencersaccounts tagging @amazon · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKortney and Karlee@kortneyandkarlee · 🇺🇸 USDecoration garden diy Creator410K0.1%32Tagged @amazon
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Amazon.fr competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Amazon.fr among Books brands in France. The closest is ebay.com.hk, then cdiscount.com, onbuy.com, aliexpress.com, fruugo.fr, Ubuy.

CompetitorsBooks · France · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ebay.com.hkebay.com.hk
cdiscount.comcdiscount.com
onbuy.comonbuy.com
aliexpress.comaliexpress.com
fruugo.frfruugo.fr
Ubuyubuy.fr
Competitors Gravity finds for Amazon.fr. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Amazon.fr with ebay.com.hk

07 · Company

The company behind Amazon.fr.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Amazon.fr is a company based in France, on a domain registered in April 2008.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇫🇷 France
Founded
Data not available
Domain registered
16 Apr 2008
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
amazon.fr
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Amazon.fr

What people ask Google about Amazon.fr.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Amazon.fr legit?

According to Gravity by Benchr, Amazon.fr is a brand based in France: its website has existed since April 2008, its Trustpilot profile is claimed by the brand, it has 6,882,180 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Amazon.fr reviews

Customers rate Amazon.fr 1.6 out of 5 on Trustpilot over 19,613 reviews, 2,942 of them in the last twelve months: 19% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Amazon.fr scores 4.7 over 20 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Amazon.fr?

Amazon.fr is the French version of Amazon, an e-commerce platform that sells a wide variety of products including books, electronics, clothing, and household items. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.

Amazon.fr promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Amazon.fr advertises on Facebook and Instagram and on Google, where its offers often run. Check amazon.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Amazon.fr?

Gravity by Benchr records a company based in France, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Amazon.fr doing well?

Not at the moment. Gravity by Benchr estimates about 185,032,900 visits to amazon.fr in September 2026, down 9% in a month and down 3% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is Amazon.fr's ad budget?

Gravity by Benchr does not publish a spend figure for Amazon.fr on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Amazon.fr. Version française.