Brand page · Clothing · United Kingdom
&Daughter: 38.6k visits a month, 167 active Meta ads, Gravity score 619.
&Daughter — &Daughter is a knitwear brand that creates foundational sweaters and accessories using 100% natural yarns responsibly sourced and made in Scotland and Ireland. In September 2026 and-daughter.com drew an estimated 38.6k visits, up 28% on the month before. It ranks #3,415 of 97,158 Clothing brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
&Daughter is a knitwear brand that creates foundational sweaters and accessories using 100% natural yarns responsibly sourced and made in Scotland and Ireland.
01 · Traffic
How much traffic &Daughter gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
&Daughter drew an estimated 38.6k visits in September 2026, up 28% on the month before and down 20% over three months.
- Worldwide#212,186of 4.5m sites · Top 5%
- In United States#67,082of 1.2m sites · Top 10%
- Clothing, worldwide#20,314of 459,295 brands · Top 5%
- Clothing, United States#3,415of 97,158 brands · Top 5%
38.6k
estimated visits in September
1 mo ▲ +27.7%4 mo ▼ −19.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about &Daughter.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
&Daughter holds 3.8 out of 5 on Trustpilot over 6 reviews: 50% of customers give five stars and 50% one star.
Fashion Accessories Store Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What &Daughter sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
&Daughter sells on Shopify, 93% of its catalogue in stock. The best seller is Ada Crewneck Cardigan in Poppy Red, at £425.00, followed by Ada Crewneck Cardigan in Pagoda Green and Ada Crewneck Cardigan in Derby Grey.
#1Ada Crewneck Cardigan in Poppy Red&Daughter£425.00In stock
#2Ada Crewneck Cardigan in Pagoda Green&Daughter£425.00In stock
#3Ada Crewneck Cardigan in Derby Grey&Daughter£425.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places &Daughter in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 5% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$615.46
- Currency
- GBP
04 · Ads
What &Daughter is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
&Daughter runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since April 2025 (image, text, video).
&DaughterAnd-Daughter6 Oct 2026image
&DaughterAnd-Daughter6 Oct 2026image
&DaughterAnd-Daughter5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026&Daughter Ltdverified
Text ad20 Oct 2026&Daughter Ltdverified
Text ad20 Oct 2026&Daughter Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about &Daughter.
The creators who tag @anddaughter on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @anddaughter on Instagram, led by Ella Wells (29.1k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElla Wells@ourdailyedit · 🇬🇧 GB | Travel tourism exploration Creator | 29.1k | 1.1% | 4 | Tagged @anddaughter |
06 · Competitors according to Gravity
Who &Daughter competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for &Daughter among Clothing brands in United Kingdom. The closest is Hope Macaulay, then Colhay's, Arch4, HADES, The Slow Love, PALACE EVISU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hope Macaulayhopemacaulay.com | |||||||
| Colhay'scolhays.com | |||||||
| Arch4arch4.co.uk | |||||||
| HADEShades-shop.co.uk | |||||||
| The Slow Loveslowloveknitwear.com | |||||||
| PALACE EVISUpalace.evisu.com |
07 · Company
The company behind &Daughter.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
&Daughter is a company based in Camberley, United Kingdom, on a domain registered in April 2013. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Camberley
- Founded
- Data not available
- Domain registered
- 4 Apr 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- and-daughter.com · Shopify · GBP
- Catalogue
- 37 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about &Daughter
What people ask Google about &Daughter.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is &Daughter a legit company?
According to Gravity by Benchr, &Daughter is a brand based in Camberley, United Kingdom: its website has existed since April 2013, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 103,284 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is &Daughter known for?
&Daughter is a knitwear brand that creates foundational sweaters and accessories using 100% natural yarns responsibly sourced and made in Scotland and Ireland. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does &Daughter cost?
&Daughter's best seller, Ada Crewneck Cardigan in Poppy Red, sells £425.00 on and-daughter.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check and-daughter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
&Daughter promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: &Daughter advertises on Facebook and Instagram and on Google, where its offers often run. Check and-daughter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy &Daughter?
&Daughter sells on its own website, and-daughter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns &Daughter?
Gravity by Benchr records a company based in Camberley, United Kingdom, whose domain was registered in 2013, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is &Daughter doing well?
Not at the moment. Gravity by Benchr estimates about 38,600 visits to and-daughter.com in September 2026, up 28% in a month and down 20% over three months. &Daughter ranks #3,415 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does &Daughter use?
Gravity by Benchr identifies and-daughter.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does &Daughter spend on Meta ads?
Gravity by Benchr does not publish a spend figure for &Daughter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, &Daughter ranks #3,415 of 97,158 by estimated traffic. Its closest competitors on the same market are Hope Macaulay, Colhay's, Arch4, HADES and The Slow Love. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with &Daughter.