Brand page · Clothing · United Kingdom
Animal: 161k visits a month, 51 active Meta ads, Gravity score 653.
Animal — Animal is an outdoor and travel brand that sells clothing, footwear, and accessories for men, women, and kids, including swimwear, activewear, and beach gear. In September 2026 animal.co.uk drew an estimated 161k visits, down 9% on the month before. It ranks #337 of 19,668 Clothing brands in United Kingdom and holds a 3.9 Trustpilot rating over 8,108 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Animal is an outdoor and travel brand that sells clothing, footwear, and accessories for men, women, and kids, including swimwear, activewear, and beach gear.
01 · Traffic
How much traffic Animal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Animal drew an estimated 161k visits in September 2026, down 9% on the month before and up 21% over three months.
- Worldwide#62,907of 4.5m sites · Top 5%
- In United Kingdom#3,205of 192k sites · Top 5%
- Clothing, worldwide#5,818of 459,295 brands · Top 5%
- Clothing, United Kingdom#337of 19,668 brands · Top 5%
161k
estimated visits in September
1 mo ▼ −8.8%4 mo ▲ +21.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Animal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Animal holds 3.9 out of 5 on Trustpilot over 8,108 reviews, 50 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Animal in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Animal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Animal sells on Shopify, 100% of its catalogue in stock. The best seller is Classico Mens T-Shirt - Navy, at £19.99, followed by Swish Womens Flip-Flops - Grey and Swish Womens Flip-Flops - Coral.
#1Classico Mens T-Shirt - NavyAnimal£19.99In stock
#2Swish Womens Flip-Flops - GreyAnimal£12.99In stock
#3Swish Womens Flip-Flops - CoralAnimal£16.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Animal in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 37% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$46.31
- Currency
- GBP
04 · Ads
What Animal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Animal runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Womens Lightweight Down Packable JacketAnimal7 Oct 2026image
GiletsAnimal7 Oct 2026video
GiletsAnimal7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026MOUNTAIN WAREHOUSE LIMITEDverified
Text ad20 Oct 2026MOUNTAIN WAREHOUSE LIMITEDverified
Text ad20 Oct 2026MOUNTAIN WAREHOUSE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Animal.
The creators who tag @animaluk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @animaluk on Instagram, led by KIANNA LOUISE STEPHENS (65k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKIANNA LOUISE STEPHENS@_kianna_louise_ · 🇬🇧 GB | Fashion style luxury Creator | 65k | 2.3% | 3 | Tagged @animaluk |
06 · Competitors according to Gravity
Who Animal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Animal among Clothing brands in United Kingdom. The closest is Columbia Sportswear, then Columbia Sportswear, Fjällräven, TOG24, Eddie Bauer, mountainwarehouse.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Columbia Sportswearcolumbiasportswear.ca | |||||||
| Columbia Sportswearcolumbiasportswear.co.in | |||||||
| Fjällrävenfjallraven.com | |||||||
| TOG24tog24.com | |||||||
| Eddie Bauereddiebauer.com | |||||||
| mountainwarehouse.commountainwarehouse.com |
07 · Company
The company behind Animal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Animal is a company based in London, United Kingdom, on a domain registered in February 1997. It employs about 265 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 19 Feb 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 265 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- animal.co.uk · Shopify · GBP
- Catalogue
- 158 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Animal
What people ask Google about Animal.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Animal legit?
According to Gravity by Benchr, Animal is a brand based in London, United Kingdom: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 265 people on LinkedIn, it has 35,297 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Animal?
Customers rate Animal 3.9 out of 5 on Trustpilot over 8,108 reviews, 50 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Animal known for?
Animal is an outdoor and travel brand that sells clothing, footwear, and accessories for men, women, and kids, including swimwear, activewear, and beach gear. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Animal cost?
Animal's best seller, Classico Mens T-Shirt - Navy, sells £19.99 on animal.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check animal.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Animal promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Animal advertises on Facebook and Instagram and on Google, where its offers often run. Check animal.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Animal?
Animal sells on its own website, animal.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Animal?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 1997, with 265 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Animal doing well?
Yes. Gravity by Benchr estimates about 160,800 visits to animal.co.uk in September 2026, down 9% in a month and up 21% over three months. Animal ranks #337 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Animal use?
Gravity by Benchr identifies animal.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Animal's ad budget?
Gravity by Benchr does not publish a spend figure for Animal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Animal ranks #337 of 19,668 by estimated traffic. Its closest competitors on the same market are Columbia Sportswear, Columbia Sportswear, Fjällräven, TOG24 and Eddie Bauer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Animal.