Brand page · Clothing · United Kingdom
TOG24: 512k visits a month, 67 active Meta ads, Gravity score 572.
TOG24 — TOG24 is a British outdoor clothing retailer that designs and sells performance clothing for men, women, and kids, with products built to withstand various weather conditions. In September 2026 tog24.com drew an estimated 512k visits, up 49% on the month before. It ranks #94 of 19,668 Clothing brands in United Kingdom and holds a 4.3 Trustpilot rating over 731 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TOG24 is a British outdoor clothing retailer that designs and sells performance clothing for men, women, and kids, with products built to withstand various weather conditions.
01 · Traffic
How much traffic TOG24 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOG24 drew an estimated 512k visits in September 2026, up 49% on the month before and up 68% over three months.
- Worldwide#24,395of 4.5m sites · Top 1%
- In United Kingdom#1,097of 192k sites · Top 1%
- Clothing, worldwide#1,995of 459,295 brands · Top 1%
- Clothing, United Kingdom#94of 19,668 brands · Top 1%
512k
estimated visits in September
1 mo ▲ +48.8%4 mo ▲ +68.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOG24.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOG24 holds 4.3 out of 5 on Trustpilot over 731 reviews, 280 of them in the last twelve months: 67% of customers give five stars and 21% one star. That volume places TOG24 in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, TOG24 scores 4.5 over 49 reviews.
Fashion Accessories Store Men's Clothing Store Outdoor Clothing and Equipment Shop Children's Clothing Store Activewear Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOG24 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TOG24 sells on Shopify, 95% of its catalogue in stock. The best seller is Keld Womens Shower Resistant Hooded Softshell Jacket - Dusky Pink, at £42.50, followed by Keld Womens Shower Resistant Hooded Softshell Jacket - Black and Keld Womens Long Shower Resistant Hooded Softshell Jacket - Black.
#1Keld Womens Shower Resistant Hooded Softshell Jacket - Dusky PinkTOG24£42.50In stock
#2Keld Womens Shower Resistant Hooded Softshell Jacket - BlackTOG24£42.50In stock
#3Keld Womens Long Shower Resistant Hooded Softshell Jacket - BlackTOG24£47.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TOG24 in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 57% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$95.28
- Currency
- GBP
04 · Ads
What TOG24 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOG24 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Tova Womens Corduroy Shacket Overshirt - Olive GreenTOG246 Oct 2026image
Feizor Mens Shower Resistant Softshell Jacket - BlackTOG246 Oct 2026image
I must once again thank @tog24official for their nonsensical trust in me because my annual autumnal Tog ad has become my very own Roman EmpiTOG245 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mileta Sports Ltdverified
Text ad20 Oct 2026Mileta Sports Ltdverified
Text ad20 Oct 2026Mileta Sports Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOG24.
The creators who tag @tog24official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tog24official on Instagram, led by Family|Travel|Renovation|Yorkshire (15.1k followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFamily|Travel|Renovation|Yorkshire@twelvemonthsapart · 🇬🇧 GB | Parenting family Creator | 15.1k | 3.5% | 4 | Tagged @tog24official |
06 · Competitors according to Gravity
Who TOG24 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOG24 among Clothing brands in United Kingdom. The closest is Regatta, then mountainwarehouse.com, Columbia Sportswear, Outdoor Research, Berghaus, bergans.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Regattaregatta.com | |||||||
| mountainwarehouse.commountainwarehouse.com | |||||||
| Columbia Sportswearcolumbiasportswear.ca | |||||||
| Outdoor Researchoutdoorresearch.com | |||||||
| Berghausberghaus.com | |||||||
| bergans.combergans.com |
07 · Company
The company behind TOG24.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOG24 is a company based in Heckmondwike, United Kingdom, founded in 1958 according to LinkedIn, on a domain registered in September 1997. It employs about 111 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Heckmondwike
- Founded
- 1958, per LinkedIn
- Domain registered
- 18 Sept 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 111 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tog24.com · Shopify · GBP
- Catalogue
- 1,694 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOG24
What people ask Google about TOG24.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOG24 legit or a scam?
According to Gravity by Benchr, TOG24 is a brand based in Heckmondwike, United Kingdom: its website has existed since September 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 111 people on LinkedIn, it has 37,467 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about TOG24?
Customers rate TOG24 4.3 out of 5 on Trustpilot over 731 reviews, 280 of them in the last twelve months: 67% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, TOG24 scores 4.5 over 49 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does TOG24 sell?
TOG24 is a British outdoor clothing retailer that designs and sells performance clothing for men, women, and kids, with products built to withstand various weather conditions. Gravity by Benchr classifies it under Clothing, with Shoelaces making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
TOG24 prices: how much is it?
TOG24's best seller, Keld Womens Shower Resistant Hooded Softshell Jacket - Dusky Pink, sells £42.50 on tog24.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check tog24.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a TOG24 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TOG24 advertises on Facebook and Instagram and on Google, where its offers often run. Check tog24.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy TOG24?
TOG24 sells on its own website, tog24.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TOG24?
Gravity by Benchr records a company based in Heckmondwike, United Kingdom, founded in 1958 according to LinkedIn, on a domain registered in 1997, with 111 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TOG24 doing well?
Yes. Gravity by Benchr estimates about 512,000 visits to tog24.com in September 2026, up 49% in a month and up 68% over three months. TOG24 ranks #94 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOG24 use?
Gravity by Benchr identifies tog24.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TOG24 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TOG24 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, TOG24 ranks #94 of 19,668 by estimated traffic. Its closest competitors on the same market are Regatta, mountainwarehouse.com, Columbia Sportswear, Outdoor Research and Berghaus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOG24.