Brand page · Pet Supplies · New Zealand
Animates: 382K visits a month, 37 active Meta ads.
Animates — Animates is a New Zealand pet specialty retailer that sells pet products, provides vet services, grooming, DIY dog washes and catteries. In September 2026 animates.co.nz drew an estimated 382K visits, down 2% on the month before. It ranks #1 of 335 Pet Supplies brands in New Zealand and holds a 2.3 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Animates is a New Zealand pet specialty retailer that sells pet products, provides vet services, grooming, DIY dog washes and catteries.
01 · Traffic
How much traffic Animates gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Animates drew an estimated 382K visits in September 2026, down 2% on the month before and down 4% over three months.
- Worldwide#30,902of 4.5M sites · Top 1%
- In New Zealand#91of 26.3K sites · Top 1%
- Pet Supplies, worldwide#142of 52,845 brands · Top 1%
- Pet Supplies, New Zealand#1of 335 brands · Top 1%
382K
estimated visits in September
1 mo ▼ −1.6%4 mo ▼ −4.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Animates.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Animates holds 2.3 out of 5 on Trustpilot over 63 reviews, 16 of them in the last twelve months: 22% of customers give five stars and 62% one star. That volume places Animates in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Pet Supply Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Animates sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Animates's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Animates in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Animates is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Animates runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Piggie pedicures are a must! 🐹 If your piggie can’t place their foot flat on the ground or their nails are starting to curl, it’s time for aAnimates Vetcare NZ6 Oct 2026video
October SpecialsAnimates Vetcare NZ5 Oct 2026image
Animates VetcareAnimates Vetcare NZ4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HEARTS AND SCIENCE NEW ZEALAND LIMITEDverified
Text ad21 Oct 2026HEARTS AND SCIENCE NEW ZEALAND LIMITEDverified
Text ad21 Oct 2026HEARTS AND SCIENCE NEW ZEALAND LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Animates.
The creators who tag @animatesnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @animatesnz on Instagram, led by Bachcare Holiday Homes (25.5K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBachcare Holiday Homes@bachcarenz · 🇳🇿 NZ | Pets nature Creator | 25.5K | 0.1% | 2 | Tagged @animatesnz |
06 · Competitors according to Gravity
Who Animates competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Animates among Pet Supplies brands in New Zealand. The closest is Petdirect, then Pets, Petlebi, Petbarn, Zoomalia, Petz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Petdirectpetdirect.co.nz | |||||||
| Petspetsathome.com | |||||||
| Petlebipetlebi.com | |||||||
| Petbarnpetbarn.com.au | |||||||
| Zoomaliazoomalia.com | |||||||
| Petzpetz.com.br |
07 · Company
The company behind Animates.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Animates is a company based in New Zealand, founded in 1995 according to LinkedIn, on a domain registered in June 1997. It employs about 312 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- 1995, per LinkedIn
- Domain registered
- 23 Jun 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 312 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- animates.co.nz · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Animates
What people ask Google about Animates.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Animates legit?
According to Gravity by Benchr, Animates is a brand based in New Zealand: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 312 people on LinkedIn, it has 17,335 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Animates?
Customers rate Animates 2.3 out of 5 on Trustpilot over 63 reviews, 16 of them in the last twelve months: 22% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Animates?
Animates is a New Zealand pet specialty retailer that sells pet products, provides vet services, grooming, DIY dog washes and catteries. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Animates promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Animates advertises on Facebook and Instagram and on Google, where its offers often run. Check animates.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Animates?
Animates sells on its own website, animates.co.nz, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Animates?
Gravity by Benchr records a company based in New Zealand, founded in 1995 according to LinkedIn, on a domain registered in 1997, with 312 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Animates growing?
Not at the moment. Gravity by Benchr estimates about 381,700 visits to animates.co.nz in September 2026, down 2% in a month and down 4% over three months. Animates ranks #1 of 335 Pet Supplies brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Animates use?
Gravity by Benchr identifies animates.co.nz as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records.
How much does Animates spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Animates on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in New Zealand?
Among Pet Supplies brands in New Zealand in the Gravity by Benchr index, Animates ranks #1 of 335 by estimated traffic. Its closest competitors on the same market are Petdirect, Pets, Petlebi, Petbarn, Zoomalia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Animates.