Brand page · Pet Supplies · United Kingdom
Pets: 3.8M visits a month, 885 active Meta ads.
Pets — Pets at Home is a British pet supply store chain that offers pet supplies, food, toys and accessories for various types of pets including dogs, cats, small animals, fish, reptiles, and birds. In September 2026 petsathome.com drew an estimated 3.8M visits, down 9% on the month before. It ranks #1 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.2 Trustpilot rating over 53,158 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Pets at Home is a British pet supply store chain that offers pet supplies, food, toys and accessories for various types of pets including dogs, cats, small animals, fish, reptiles, and birds.
01 · Traffic
How much traffic Pets gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pets drew an estimated 3.8M visits in September 2026, down 9% on the month before and down 8% over three months.
- Worldwide#4,908of 4.5M sites · Top 1%
- In United Kingdom#169of 192K sites · Top 1%
- Pet Supplies, worldwide#11of 52,845 brands · Top 1%
- Pet Supplies, United Kingdom#1of 2,422 brands · Top 1%
3.8M
estimated visits in September
1 mo ▼ −9.5%4 mo ▼ −8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pets.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pets holds 4.2 out of 5 on Trustpilot over 53,158 reviews, 9,276 of them in the last twelve months: 68% of customers give five stars and 18% one star. That volume places Pets in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pets sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pets's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Pets in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Pets is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pets runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Save 15% on selected linesPets UK7 Oct 2026image
Pets UKPets UK7 Oct 2026image
Help them feel safePets UK7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pets at Homeverified
Text ad20 Oct 2026Pets at Homeverified
Text ad20 Oct 2026Pets at Homeverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pets.
The creators who tag @petsukofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Pets competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pets among Pet Supplies brands in United Kingdom. The closest is Petz, then Animates, Petbarn, petco.com, PetSmart, zooplus.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Petzpetz.com.br | |||||||
| Animatesanimates.co.nz | |||||||
| Petbarnpetbarn.com.au | |||||||
| petco.competco.com | |||||||
| PetSmartpetsmart.com | |||||||
| zooplus.co.ukzooplus.co.uk |
07 · Company
The company behind Pets.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pets is a company based in United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in February 1999. It employs about 5,517 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1991, per LinkedIn
- Domain registered
- 4 Feb 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,517 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- petsathome.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pets
What people ask Google about Pets.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pets a legit company?
According to Gravity by Benchr, Pets is a brand based in United Kingdom: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it employs 5,517 people on LinkedIn, it has 282,769 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Pets?
Customers rate Pets 4.2 out of 5 on Trustpilot over 53,158 reviews, 9,276 of them in the last twelve months: 68% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pets?
Pets at Home is a British pet supply store chain that offers pet supplies, food, toys and accessories for various types of pets including dogs, cats, small animals, fish, reptiles, and birds. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does Pets have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pets advertises on Facebook and Instagram and on Google, where its offers often run. Check petsathome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Pets?
Gravity by Benchr records a company based in United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in 1999, with 5,517 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pets doing well?
Not at the moment. Gravity by Benchr estimates about 3,793,800 visits to petsathome.com in September 2026, down 9% in a month and down 8% over three months. Pets ranks #1 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Pets' ad budget?
Gravity by Benchr does not publish a spend figure for Pets on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Pets ranks #1 of 2,422 by estimated traffic. Its closest competitors on the same market are Petz, Animates, Petbarn, petco.com, PetSmart. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pets.