Brand page · Pet Supplies · New Zealand
Petdirect: 361k visits a month, 161 active Meta ads.
Petdirect — Petdirect is a New Zealand-based pet supply retailer that sells dog and cat food, treats, and accessories online and in-store. In September 2026 petdirect.co.nz drew an estimated 361k visits, up 4% on the month before. It ranks #2 of 335 Pet Supplies brands in New Zealand and holds a 5.0 Trustpilot rating over 2,013 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Petdirect is a New Zealand-based pet supply retailer that sells dog and cat food, treats, and accessories online and in-store.
01 · Traffic
How much traffic Petdirect gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Petdirect drew an estimated 361k visits in September 2026, up 4% on the month before and up 23% over three months.
- Worldwide#32,299of 4.5m sites · Top 1%
- In New Zealand#96of 26.3k sites · Top 1%
- Pet Supplies, worldwide#154of 52,845 brands · Top 1%
- Pet Supplies, New Zealand#2of 335 brands · Top 1%
361k
estimated visits in September
1 mo ▲ +3.5%4 mo ▲ +23.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Petdirect.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Petdirect holds 5.0 out of 5 on Trustpilot over 2,013 reviews, 1,025 of them in the last twelve months: 98% of customers give five stars and 0% one star. That volume places Petdirect in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Pet Store Pet Supply Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Petdirect sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Petdirect's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Petdirect in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Petdirect is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Petdirect runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Something BIG is coming to PetdirectPetdirect7 Oct 2026video
Petdirect Queenstown Grand Opening Weekend 💚🎉Petdirect5 Oct 2026image
EzyDog Neo Classic Dog Collar - Extra Large, PinkPetdirect2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026PETDIRECT.CO.NZ LIMITEDverified
Text ad19 Oct 2026PETDIRECT.CO.NZ LIMITEDverified
Text ad19 Oct 2026PETDIRECT.CO.NZ LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Petdirect.
The creators who tag @petdirect.co.nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Petdirect competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Petdirect among Pet Supplies brands in New Zealand. The closest is PetSmart, then Petsense, Animates, peto.com.au, Ren's Pets, Pet Valu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PetSmartpetsmart.com | |||||||
| Petsensepetsense.com | |||||||
| Animatesanimates.co.nz | |||||||
| peto.com.aupeto.com.au | |||||||
| Ren's Petsrenspets.com | |||||||
| Pet Valupetvalu.ca |
07 · Company
The company behind Petdirect.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Petdirect is a company based in New Zealand, founded in 2020 according to LinkedIn, on a domain registered in July 2019. It employs about 65 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- 2020, per LinkedIn
- Domain registered
- 14 Jul 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 65 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- petdirect.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Petdirect
What people ask Google about Petdirect.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Petdirect legit?
According to Gravity by Benchr, Petdirect is a brand based in New Zealand: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it employs 65 people on LinkedIn, it has 12,441 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Petdirect reviews
Customers rate Petdirect 5.0 out of 5 on Trustpilot over 2,013 reviews, 1,025 of them in the last twelve months: 98% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Petdirect sell?
Petdirect is a New Zealand-based pet supply retailer that sells dog and cat food, treats, and accessories online and in-store. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Petdirect discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Petdirect advertises on Facebook and Instagram and on Google, where its offers often run. Check petdirect.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Petdirect?
Gravity by Benchr records a company based in New Zealand, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 65 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Petdirect growing?
Yes. Gravity by Benchr estimates about 361,300 visits to petdirect.co.nz in September 2026, up 4% in a month and up 23% over three months. Petdirect ranks #2 of 335 Pet Supplies brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Petdirect spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Petdirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in New Zealand?
Among Pet Supplies brands in New Zealand in the Gravity by Benchr index, Petdirect ranks #2 of 335 by estimated traffic. Its closest competitors on the same market are PetSmart, Petsense, Animates, peto.com.au and Ren's Pets. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Petdirect.