Brand page · Personal Care · Germany
Apollo: 1M visits a month, 53 active Meta ads.
Apollo — Apollo is a German optician and acoustician that sells glasses, contact lenses, sunglasses, AI glasses, and hearing aids both online and in over 900 stores. In September 2026 apollo.de drew an estimated 1M visits, down 3% on the month before. It ranks #3 of 3,138 Personal Care brands in Germany and holds a 2.8 Trustpilot rating over 3,304 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Apollo is a German optician and acoustician that sells glasses, contact lenses, sunglasses, AI glasses, and hearing aids both online and in over 900 stores.
01 · Traffic
How much traffic Apollo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Apollo drew an estimated 1M visits in September 2026, down 3% on the month before and up 8% over three months.
- Worldwide#14,360of 4.5M sites · Top 1%
- In Germany#643of 184K sites · Top 1%
- Personal Care, worldwide#493of 215,119 brands · Top 1%
- Personal Care, Germany#3of 3,138 brands · Top 1%
1M
estimated visits in September
1 mo ▼ −3.1%4 mo ▲ +7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Apollo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Apollo holds 2.8 out of 5 on Trustpilot over 3,304 reviews, 428 of them in the last twelve months: 48% of customers give five stars and 41% one star. That volume places Apollo in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Contact Lenses Supplier Eye Care Center Glasses Store Optician
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Apollo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Apollo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Apollo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Apollo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Apollo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Neue Ray-Ban Meta erlebenApollo11 Oct 2026image
Gleitsichtwochen – bald vorbeiApollo9 Oct 2026image
Neue Ray-Ban Meta erlebenApollo8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Apollo-Optik Holding GmbH & Co. KGverified
Text ad19 Oct 2026Apollo-Optik Holding GmbH & Co. KGverified
Text ad19 Oct 2026Apollo-Optik Holding GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Apollo.
The creators who tag @apollo.optik on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Apollo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Apollo among Personal Care brands in Germany. The closest is Fielmann Group, then optical-center.fr, atol.fr, wutscher.com, specsavers.co.uk, generaloptica.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fielmann Groupfielmann.de | |||||||
| optical-center.froptical-center.fr | |||||||
| atol.fratol.fr | |||||||
| wutscher.comwutscher.com | |||||||
| specsavers.co.ukspecsavers.co.uk | |||||||
| generaloptica.esgeneraloptica.es |
07 · Company
The company behind Apollo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Apollo is a company based in Germany, founded in 1972 according to LinkedIn. It employs about 5,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1972, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,000 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- apollo.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Apollo
What people ask Google about Apollo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Apollo legit?
According to Gravity by Benchr, Apollo is a brand based in Germany: it employs 5,000 people on LinkedIn, it has 30,874 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Apollo?
Customers rate Apollo 2.8 out of 5 on Trustpilot over 3,304 reviews, 428 of them in the last twelve months: 48% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Apollo?
Apollo is a German optician and acoustician that sells glasses, contact lenses, sunglasses, AI glasses, and hearing aids both online and in over 900 stores. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Apollo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Apollo advertises on Facebook and Instagram and on Google, where its offers often run. Check apollo.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Apollo?
Gravity by Benchr records a company based in Germany, founded in 1972 according to LinkedIn, with 5,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Apollo growing?
Yes. Gravity by Benchr estimates about 1,011,500 visits to apollo.de in September 2026, down 3% in a month and up 8% over three months. Apollo ranks #3 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Apollo's ad budget?
Gravity by Benchr does not publish a spend figure for Apollo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Apollo ranks #3 of 3,138 by estimated traffic. Its closest competitors on the same market are Fielmann Group, optical-center.fr, atol.fr, wutscher.com, specsavers.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Apollo.