Brand page · Shoes · United States
Ariat International: 6.5M visits a month, 215 active Meta ads.
Ariat International — Ariat International is a performance footwear and clothing brand that specializes in Western, Work, English, and Outdoor styles with an emphasis on technology and innovation. In September 2026 ariat.com drew an estimated 6.5M visits, up 5% on the month before. It ranks #2 of 6,771 Shoes brands in United States and holds a 2.4 Trustpilot rating over 378 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Ariat International is a performance footwear and clothing brand that specializes in Western, Work, English, and Outdoor styles with an emphasis on technology and innovation.
01 · Traffic
How much traffic Ariat International gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ariat International drew an estimated 6.5M visits in September 2026, up 5% on the month before and up 46% over three months.
- Worldwide#3,153of 4.5M sites · Top 1%
- In United States#1,104of 1.2M sites · Top 1%
- Shoes, worldwide#23of 46,962 brands · Top 1%
- Shoes, United States#2of 6,771 brands · Top 1%
6.5M
estimated visits in September
1 mo ▲ +5.3%4 mo ▲ +46.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ariat International.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ariat International holds 2.4 out of 5 on Trustpilot over 378 reviews, 110 of them in the last twelve months: 16% of customers give five stars and 74% one star. That volume places Ariat International in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Activewear Store Clothing Store Boot Store Streetwear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ariat International sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ariat International's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ariat International in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ariat International is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ariat International runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
The mighty hunter has returned, so date night is in order! As mentioned, I’m relying on you girls to dress me—and I know you won’t let meAriat6 Oct 2026video
Insider Appreciation WeekAriat6 Oct 2026image
The mighty hunter has returned, so date night is in order! As mentioned, I’m relying on you girls to dress me—and I know you won’t let meAriat6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ariat International Inc.verified
Text ad21 Oct 2026Ariat International Inc.verified
Text ad21 Oct 2026Ariat International Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ariat International.
The creators who tag @ariatinternational on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ariatinternational on Instagram, led by Will Simpson Stables (12.8K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWill Simpson Stables@will_simpson_stables · 🇺🇸 US | Pets nature Creator | 12.8K | 0.9% | 17 | Tagged @ariatinternational |
06 · Competitors according to Gravity
Who Ariat International competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ariat International among Shoes brands in United States. The closest is Tecovas, then Country Outfitter, Sheplers, Cody James, Durango Boots, Stetson.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tecovastecovas.com | |||||||
| Country Outfittercountryoutfitter.com | |||||||
| Sheplerssheplers.com | |||||||
| Cody Jamescodyjames.com | |||||||
| Durango Bootsdurangoboots.com | |||||||
| Stetsonstetson.com |
07 · Company
The company behind Ariat International.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ariat International is a company based in United States, founded in 1993 according to LinkedIn, on a domain registered in October 1995. It employs about 1,345 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1993, per LinkedIn
- Domain registered
- 7 Oct 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,345 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ariat.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ariat International
What people ask Google about Ariat International.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ariat International legit or a scam?
According to Gravity by Benchr, Ariat International is a brand based in United States: its website has existed since October 1995, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 1,345 people on LinkedIn, it has 1,363,633 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Ariat International reviews
Customers rate Ariat International 2.4 out of 5 on Trustpilot over 378 reviews, 110 of them in the last twelve months: 16% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ariat International known for?
Ariat International is a performance footwear and clothing brand that specializes in Western, Work, English, and Outdoor styles with an emphasis on technology and innovation. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Ariat International promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ariat International advertises on Facebook and Instagram and on Google, where its offers often run. Check ariat.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ariat International?
Ariat International sells on its own website, ariat.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Ariat International?
Gravity by Benchr records a company based in United States, founded in 1993 according to LinkedIn, on a domain registered in 1995, with 1,345 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ariat International doing well?
Yes. Gravity by Benchr estimates about 6,513,800 visits to ariat.com in September 2026, up 5% in a month and up 46% over three months. Ariat International ranks #2 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ariat International use?
Gravity by Benchr identifies ariat.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Ariat International spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ariat International on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Ariat International ranks #2 of 6,771 by estimated traffic. Its closest competitors on the same market are Tecovas, Country Outfitter, Sheplers, Cody James, Durango Boots. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ariat International.