Brand page · Clothing · France
Armor-lux: 331K visits a month, 508 active Meta ads.
Armor-lux — Armor-lux is a French clothing brand specializing in marine-inspired apparel, ready-to-wear clothing, and underwear, with a focus on quality and authenticity. In September 2026 armorlux.com drew an estimated 331K visits, up 18% on the month before. It ranks #27 of 5,763 Clothing brands in France and holds a 4.3 Trustpilot rating over 885 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Armor-lux is a French clothing brand specializing in marine-inspired apparel, ready-to-wear clothing, and underwear, with a focus on quality and authenticity.
01 · Traffic
How much traffic Armor-lux gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Armor-lux drew an estimated 331K visits in September 2026, up 18% on the month before and up 9% over three months.
- Worldwide#34,673of 4.5M sites · Top 1%
- In France#1,342of 166K sites · Top 1%
- Clothing, worldwide#2,958of 459,295 brands · Top 1%
- Clothing, France#27of 5,763 brands · Top 1%
331K
estimated visits in September
1 mo ▲ +18.1%4 mo ▲ +9.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Armor-lux.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Armor-lux holds 4.3 out of 5 on Trustpilot over 885 reviews, 725 of them in the last twelve months: 59% of customers give five stars and 19% one star. That volume places Armor-lux in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Armor-lux scores 4.6 over 29,385 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Armor-lux sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Armor-lux sells on Shopify, 99% of its catalogue in stock. The best seller is Fouesnant plain fisherman's jumper - wool, at €149.00, followed by Rempart Breton shirt - heavy cotton and Plain T-shirt Callac - organic cotton.
#1Fouesnant plain fisherman's jumper - woolArmor-lux€149.00In stock
#2Rempart Breton shirt - heavy cottonArmor-lux€69.00In stock
#3Plain T-shirt Callac - organic cottonArmor-lux€45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Armor-lux in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$133.29
- Currency
- EUR
04 · Ads
What Armor-lux is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Armor-lux runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Pull marin rayé Briac - laine mérinosArmor Lux6 Oct 2026image
🔥 -20% sur les Pulls & Manteaux !Armor Lux6 Oct 2026video
🌊 Incontournable Veste PêcheurArmor Lux6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026BONNETERIE D'ARMORverified
Text ad20 Oct 2026BONNETERIE D'ARMORverified
Video ad20 Oct 2026BONNETERIE D'ARMORverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Armor-lux.
The creators who tag @armorluxofficiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Armor-lux competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Armor-lux among Clothing brands in France. The closest is Saint James, then ewm.co.uk, wooloverslondon.com, WoolOvers, Paul James Knitwear, Dale of Norway.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Saint Jamessaint-james.com | |||||||
| ewm.co.ukewm.co.uk | |||||||
| wooloverslondon.comwooloverslondon.com | |||||||
| WoolOverswoolovers.com | |||||||
| Paul James Knitwearpauljamesknitwear.com | |||||||
| Dale of Norwaydaleofnorway.com |
07 · Company
The company behind Armor-lux.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Armor-lux is a company based in France, founded in 1938 according to LinkedIn, on a domain registered in September 1997. It employs about 332 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1938, per LinkedIn
- Domain registered
- 22 Sept 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 332 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- armorlux.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Armor-lux
What people ask Google about Armor-lux.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Armor-lux a legit company?
According to Gravity by Benchr, Armor-lux is a brand based in France: its website has existed since September 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 332 people on LinkedIn, it has 67,217 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Armor-lux?
Customers rate Armor-lux 4.3 out of 5 on Trustpilot over 885 reviews, 725 of them in the last twelve months: 59% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Armor-lux scores 4.6 over 29,385 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Armor-lux?
Armor-lux is a French clothing brand specializing in marine-inspired apparel, ready-to-wear clothing, and underwear, with a focus on quality and authenticity. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Armor-lux prices: how much is it?
Armor-lux's best seller, Fouesnant plain fisherman's jumper - wool, sells €149.00 on armorlux.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check armorlux.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Armor-lux discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Armor-lux advertises on Facebook and Instagram and on Google, where its offers often run. Check armorlux.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Armor-lux?
Armor-lux sells on its own website, armorlux.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Armor-lux?
Gravity by Benchr records a company based in France, founded in 1938 according to LinkedIn, on a domain registered in 1997, with 332 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Armor-lux growing?
Yes. Gravity by Benchr estimates about 331,000 visits to armorlux.com in September 2026, up 18% in a month and up 9% over three months. Armor-lux ranks #27 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Armor-lux use?
Gravity by Benchr identifies armorlux.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Armor-lux spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Armor-lux on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Armor-lux ranks #27 of 5,763 by estimated traffic. Its closest competitors on the same market are Saint James, ewm.co.uk, wooloverslondon.com, WoolOvers, Paul James Knitwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Armor-lux. Version française.