Brand page · Decor · United States

Artful Top 5% worldwide Top 5% in United States Top 1% in Decor Top 1% in Decor in United States
artfulhome.com·🇺🇸 Madison, United States· Shopify·Since 2002

Artful: 227K visits a month, 81 active Meta ads, Gravity score 584.

Artful — Artful Home is an online marketplace that offers original works of fine art, craft, and design for the home and wardrobe, primarily from North American artists. In September 2026 artfulhome.com drew an estimated 227K visits, down 8% on the month before. It ranks #126 of 42,373 Decor brands in United States and holds a 2.7 Trustpilot rating over 13 reviews.

artfulhome.com@artfulhome 21.4KFacebookLinkedIn 2.3KTrustpilot 2.7Meta Ad Library 81

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
227K
−8% vs. August 2026
Instagram followers
21.4K
2,512 posts · @artfulhome
Trustpilot
2.7
13 reviews · 8 in 12 months
Meta ads
81
active · on Google since 2021
Products
99%
in stock · 2,066 collections
Rank in United States
#126
of 42,373 in Decor
LinkedIn
2.3K
followers · 113 employees
Earned media value
€393.0
per month, Instagram

Gravity score

584/ 1000 · 9 of 10 indicators rated
Brand Power619
Momentum509
Performance625

Percentiles within 294 peers: Decor brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Artful Home is an online marketplace that offers original works of fine art, craft, and design for the home and wardrobe, primarily from North American artists.

01 · Traffic

How much traffic Artful gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Artful drew an estimated 227K visits in September 2026, down 8% on the month before and down 17% over three months.

  • Worldwide#47,188of 4.5M sites · Top 5%
  • In United States#15,424of 1.2M sites · Top 5%
  • Decor, worldwide#722of 185,686 brands · Top 1%
  • Decor, United States#126of 42,373 brands · Top 1%
Monthly visitssource Sept 2026

227K

estimated visits in September

1 mo ▼ −7.9%4 mo ▼ −16.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Artful.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Artful holds 2.7 out of 5 on Trustpilot over 13 reviews, 8 of them in the last twelve months: 31% of customers give five stars and 38% one star.

Trustpilotread 20 Oct 2026
2.7TrustScore · 13 reviews · 8 in 12 months
5 ★31%
4 ★0%
3 ★8%
2 ★23%
1 ★38%

Clothing Store Craft Store Art Supply Store Artist Women's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Artful sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Artful sells on Shopify, 99% of its catalogue in stock. The best seller is Crushed Mesh Roanna Dress - Solar Dots Multi, at US$198.00, followed by Crushed Mesh Beatrix Dress - Sunset Dot and Dot Stripe Playful Tee - Royal Blue Mix.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Bedding0%
Throw Pillows0%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor45%
Jewelry37%
Kitchen & Dining5%
Clothing5%
Lighting2%

The dominant category places Artful in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
5% of the catalogue
In stock
99%
Upper price quartile
US$900.00
Currency
USD

05 · Influencers

Who talks about Artful.

The creators who tag @artfulhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @artfulhome · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Artful competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Artful among Decor brands in United States. The closest is francesca’s, then anthropologie.com, Tuckernuck, Midnight Velvet, The Self Styler, dress to.

CompetitorsDecor · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
francesca’sfrancescas.com
anthropologie.comanthropologie.com
Tuckernucktnuck.com
Midnight Velvetmidnightvelvet.com
The Self Stylertheselfstyler.com
dress todressto.com.br
Competitors Gravity finds for Artful. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Artful with francesca’s

07 · Company

The company behind Artful.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Artful is a company based in Madison, United States, founded in 1985 according to LinkedIn, on a domain registered in March 2002. It employs about 113 people, is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Madison
Founded
1985, per LinkedIn
Domain registered
29 Mar 2002
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
113 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a · last deal: series c
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
artfulhome.com · Shopify · USD
Catalogue
2,066 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Artful

What people ask Google about Artful.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Artful legit or a scam?

According to Gravity by Benchr, Artful is a brand based in Madison, United States: its website has existed since March 2002, it sells on a Shopify store, it employs 113 people on LinkedIn, it has 21,408 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Artful reviews: is it worth it?

Customers rate Artful 2.7 out of 5 on Trustpilot over 13 reviews, 8 of them in the last twelve months: 31% give five stars, 38% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Artful?

Artful Home is an online marketplace that offers original works of fine art, craft, and design for the home and wardrobe, primarily from North American artists. Gravity by Benchr classifies it under Decor, with Bedding making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Artful cost?

Artful's best seller, Crushed Mesh Roanna Dress - Solar Dots Multi, sells US$198.00 on artfulhome.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check artfulhome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Artful have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Artful advertises on Facebook and Instagram and on Google, where its offers often run. Check artfulhome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Artful?

Artful sells on its own website, artfulhome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Artful?

Gravity by Benchr records a company based in Madison, United States, founded in 1985 according to LinkedIn, on a domain registered in 2002, with 113 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Artful doing well?

Not at the moment. Gravity by Benchr estimates about 226,600 visits to artfulhome.com in September 2026, down 8% in a month and down 17% over three months. Artful ranks #126 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Artful use?

Gravity by Benchr identifies artfulhome.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Artful's ad budget?

Gravity by Benchr does not publish a spend figure for Artful on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in United States?

Among Decor brands in United States in the Gravity by Benchr index, Artful ranks #126 of 42,373 by estimated traffic. Its closest competitors on the same market are francesca’s, anthropologie.com, Tuckernuck, Midnight Velvet, The Self Styler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Artful.