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- Midnight Velvet
Brand page · Clothing
Midnight Velvet: 297k visits a month, 18 active Meta ads.
Midnight Velvet — Midnight Velvet is a women's fashion retailer that sells clothing, jewelry, shoes, home decor, and gifts. In September 2026 midnightvelvet.com drew an estimated 297k visits, down 37% on the month before. It ranks #484 of 97,158 Clothing brands and holds a 1.5 Trustpilot rating over 33 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Midnight Velvet is a women's fashion retailer that sells clothing, jewelry, shoes, home decor, and gifts.
01 · Traffic
How much traffic Midnight Velvet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Midnight Velvet drew an estimated 297k visits in September 2026, down 37% on the month before and down 8% over three months.
- Worldwide#37,835of 4.5m sites · Top 1%
- In United States#12,333of 1.2m sites · Top 5%
- Clothing, worldwide#3,290of 459,295 brands · Top 1%
- Clothing, United States#484of 97,158 brands · Top 1%
297k
estimated visits in September
1 mo ▼ −37.3%4 mo ▼ −8.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Midnight Velvet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Midnight Velvet holds 1.5 out of 5 on Trustpilot over 33 reviews, 17 of them in the last twelve months: 12% of customers give five stars and 82% one star. That volume places Midnight Velvet in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Jewelry Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Midnight Velvet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Midnight Velvet's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Midnight Velvet in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Midnight Velvet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Midnight Velvet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text).
Discover More. Indulge MoreMidnight Velvet8 Oct 2026video
Discover More. Indulge MoreMidnight Velvet4 Oct 2026image
Rebekkah Sequin-Fringe Shiny Chevron DressMidnight Velvet29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MIDNIGHT VELVET INCverified
Text ad19 Oct 2026MIDNIGHT VELVET INCverified
Text ad19 Oct 2026MIDNIGHT VELVET INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Midnight Velvet.
The creators who tag @shop.midnight.velvet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Midnight Velvet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Midnight Velvet among Clothing brands. The closest is ModCloth, then francesca’s, 12th Tribe, JustFashionNow, Toi & Moi, axesfemme.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ModClothmodcloth.com | |||||||
| francesca’sfrancescas.com | |||||||
| 12th Tribe12thtribe.com | |||||||
| JustFashionNowjustfashionnow.com | |||||||
| Toi & Moitoi-moi.com | |||||||
| axesfemme.comaxesfemme.com |
07 · Company
The company behind Midnight Velvet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Midnight Velvet is an e-commerce brand, on a domain registered in January 1997. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 7 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- midnightvelvet.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Midnight Velvet
What people ask Google about Midnight Velvet.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Midnight Velvet a legit company?
According to Gravity by Benchr, Midnight Velvet is a brand: its website has existed since January 1997, it sells on a Salesforce_commerce store, it employs 2 people on LinkedIn, it has 2,373 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Midnight Velvet reviews
Customers rate Midnight Velvet 1.5 out of 5 on Trustpilot over 33 reviews, 17 of them in the last twelve months: 12% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Midnight Velvet known for?
Midnight Velvet is a women's fashion retailer that sells clothing, jewelry, shoes, home decor, and gifts. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Midnight Velvet have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Midnight Velvet advertises on Facebook and Instagram and on Google, where its offers often run. Check midnightvelvet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Midnight Velvet?
Midnight Velvet sells on its own website, midnightvelvet.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Midnight Velvet?
Gravity by Benchr records a company, whose domain was registered in 1997, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Midnight Velvet doing well?
Not at the moment. Gravity by Benchr estimates about 297,300 visits to midnightvelvet.com in September 2026, down 37% in a month and down 8% over three months. Midnight Velvet ranks #484 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Midnight Velvet use?
Gravity by Benchr identifies midnightvelvet.com as a Salesforce_commerce store. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records.
How much does Midnight Velvet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Midnight Velvet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Midnight Velvet ranks #484 of 97,158 by estimated traffic. Its closest competitors on the same market are ModCloth, francesca’s, 12th Tribe, JustFashionNow and Toi & Moi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Midnight Velvet.