Brand page · Clothing · United Kingdom
Article.: 36.3k visits a month, 5 active Meta ads, Gravity score 403.
Article. — Article. is a retailer that sells globally curated menswear, premium sports and active wear, as well as homeware and cycling products. In September 2026 article-london.com drew an estimated 36.3k visits, down 31% on the month before. It ranks #1,290 of 19,668 Clothing brands in United Kingdom and holds a 3.5 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Article. is a retailer that sells globally curated menswear, premium sports and active wear, as well as homeware and cycling products.
01 · Traffic
How much traffic Article. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Article. drew an estimated 36.3k visits in September 2026, down 31% on the month before and down 25% over three months.
- Worldwide#223,677of 4.5m sites · Top 10%
- In United Kingdom#11,693of 192k sites · Top 10%
- Clothing, worldwide#21,363of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,290of 19,668 brands · Top 10%
36.3k
estimated visits in September
1 mo ▼ −30.9%4 mo ▼ −25.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Article..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Article. holds 3.5 out of 5 on Trustpilot over 37 reviews, 12 of them in the last twelve months: 24% of customers give five stars and 68% one star. That volume places Article. in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Shoe Store Outdoor Clothing and Equipment Shop Streetwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Article. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Article. sells on Shopify, 98% of its catalogue in stock. The best seller is Article. Gift Card, at £30.00–£400.00, followed by Paraboot Michael Lisse Shoes - Black and Paraboot Reims Lisse (Smooth Leather) - Black.
#1Article. Gift CardArticle.£30.00–£400.00In stock
#2Paraboot Michael Lisse Shoes - BlackArticle.£429.00In stock
#3Paraboot Reims Lisse (Smooth Leather) - BlackArticle.£429.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Article. in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 3% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$190.59
- Currency
- GBP
04 · Ads
What Article. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Article. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since February 2023 (image, text, video).
CODE: NEW15Article Store7 Oct 2026video
CODE: NEW15Article Store7 Oct 2026image
CODE: NEW15Article Store7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Philip Staceverified
Image ad19 Oct 2026Philip Staceverified
Text ad15 Jul 2026Philip Staceverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Article..
The creators who tag @article_london on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Article. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Article. among Clothing brands in United Kingdom. The closest is Kicks Force, then FRESHMANS, DANYOUNGUK, William Powell, This Thing Of Ours, Unit 17 Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kicks Forcekicks-force.com | |||||||
| FRESHMANSfreshmansarchive.com | |||||||
| DANYOUNGUKdanyounguk.com | |||||||
| William Powellwilliampowell.com | |||||||
| This Thing Of Oursthisthingofours.co.uk | |||||||
| Unit 17 Storeunit17store.com |
07 · Company
The company behind Article..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Article. is a company based in London, United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in November 2012. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2007, per LinkedIn
- Domain registered
- 7 Nov 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- article-london.com · Shopify · GBP
- Catalogue
- 280 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Article.
What people ask Google about Article..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Article. a legit company?
According to Gravity by Benchr, Article. is a brand based in London, United Kingdom: its website has existed since November 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 16,713 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Article. reviews: is it worth it?
Customers rate Article. 3.5 out of 5 on Trustpilot over 37 reviews, 12 of them in the last twelve months: 24% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Article. known for?
Article. is a retailer that sells globally curated menswear, premium sports and active wear, as well as homeware and cycling products. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Article. prices: how much is it?
Article.'s best seller, Article. Gift Card, sells from £30.00 to £400.00 on article-london.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check article-london.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Article. have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Article. advertises on Facebook and Instagram and on Google, where its offers often run. Check article-london.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Article.?
Article. sells on its own website, article-london.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Article.?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in 2012, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Article. doing well?
Not at the moment. Gravity by Benchr estimates about 36,300 visits to article-london.com in September 2026, down 31% in a month and down 25% over three months. Article. ranks #1,290 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Article. use?
Gravity by Benchr identifies article-london.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Article. spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Article. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Article. ranks #1,290 of 19,668 by estimated traffic. Its closest competitors on the same market are Kicks Force, FRESHMANS, DANYOUNGUK, William Powell and This Thing Of Ours. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Article..