Brand page · Food Items · United Kingdom
ASDA: 26.1M visits a month, 282 active Meta ads.
ASDA — ASDA is a British supermarket chain that sells groceries and general merchandise online and in physical stores. In September 2026 asda.com drew an estimated 26.1M visits, down 5% on the month before. It ranks #1 of 5,144 Food Items brands in United Kingdom and holds a 1.4 Trustpilot rating over 21,067 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ASDA is a British supermarket chain that sells groceries and general merchandise online and in physical stores.
01 · Traffic
How much traffic ASDA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ASDA drew an estimated 26.1M visits in September 2026, down 5% on the month before and up 4% over three months.
- Worldwide#827of 4.5M sites · Top 1%
- In United Kingdom#26of 192K sites · Top 1%
- Food Items, worldwide#10of 260,714 brands · Top 1%
- Food Items, United Kingdom#1of 5,144 brands · Top 1%
26.1M
estimated visits in September
1 mo ▼ −4.5%4 mo ▲ +3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ASDA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ASDA holds 1.4 out of 5 on Trustpilot over 21,067 reviews, 2,004 of them in the last twelve months: 9% of customers give five stars and 80% one star. That volume places ASDA in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, ASDA scores 4.4 over 63 reviews.
Insurance Agency Supermarket Shoe Store Children's Clothing Store Photo Shop Cell Phone Store Gaming service Provider Baby Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ASDA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ASDA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ASDA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ASDA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ASDA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
2 for £5: Mix & MatchAsda14 Oct 2026image
2 for £5: Mix & MatchAsda14 Oct 2026image
Home delivery from Asda! 🤩Asda14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Spark Foundry Limitedverified
Text ad19 Oct 2026ASDA STORES LIMITEDverified
Text ad19 Oct 2026ASDA STORES LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ASDA.
The creators who tag @asda on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @asda on Instagram, led by Jo Pope (12.4K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJo Pope@jopope7 · 🇬🇧 GB | Food cooking nutrition Creator | 12.4K | 1.2% | 14 | Tagged @asda |
06 · Competitors according to Gravity
Who ASDA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ASDA among Food Items brands in United Kingdom. The closest is tesco.com, then ocado.com, sainsburys.co.uk, ocado, groceries.morrisons.com, lidl.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tesco.comtesco.com | |||||||
| ocado.comocado.com | |||||||
| sainsburys.co.uksainsburys.co.uk | |||||||
| ocadoocadoretail.com | |||||||
| groceries.morrisons.comgroceries.morrisons.com | |||||||
| lidl.frlidl.fr |
07 · Company
The company behind ASDA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ASDA is a company based in United Kingdom, on a domain registered in July 1998. It employs about 53,290 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 3 Jul 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53,290 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- asda.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ASDA
What people ask Google about ASDA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ASDA legit or a scam?
According to Gravity by Benchr, ASDA is a brand based in United Kingdom: its website has existed since July 1998, its Trustpilot profile is claimed by the brand, it employs 53,290 people on LinkedIn, it has 626,670 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ASDA reviews: is it worth it?
Customers rate ASDA 1.4 out of 5 on Trustpilot over 21,067 reviews, 2,004 of them in the last twelve months: 9% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, ASDA scores 4.4 over 63 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ASDA known for?
ASDA is a British supermarket chain that sells groceries and general merchandise online and in physical stores. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a ASDA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ASDA advertises on Facebook and Instagram and on Google, where its offers often run. Check asda.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ASDA?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1998, with 53,290 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ASDA doing well?
Yes. Gravity by Benchr estimates about 26,095,100 visits to asda.com in September 2026, down 5% in a month and up 4% over three months. ASDA ranks #1 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ASDA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ASDA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, ASDA ranks #1 of 5,144 by estimated traffic. Its closest competitors on the same market are tesco.com, ocado.com, sainsburys.co.uk, ocado, groceries.morrisons.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ASDA.