- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Astra Make-Up
Brand page · Personal Care · Italy
Astra Make-Up traffic, ads & competitors 76.7k visits a month, 9 active Meta ads, Gravity score 625.
Astra Make-Up — Astra Make-Up is an Italian cosmetics brand that produces makeup and skincare products. The company was founded by chemist-pharmacist Giuliano Settimi in 1988 and is known for bringing made in Italy values to the beauty industry. In September 2026 astramakeup.com drew an estimated 76.7k visits, up 3% on the month before. It ranks #52 of 2,288 Personal Care brands in Italy and holds a 4.6 Trustpilot rating over 88 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Astra Make-Up is an Italian cosmetics brand that produces makeup and skincare products. The company was founded by chemist-pharmacist Giuliano Settimi in 1988 and is known for bringing made in Italy values to the beauty industry.
01 · Traffic
Astra Make-Up website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Astra Make-Up drew an estimated 76.7k visits in September 2026, up 3% on the month before and up 1% over three months.
- Worldwide#117,797of 4.5m sites · Top 5%
- In Italy#2,808of 138k sites · Top 5%
- Personal Care, worldwide#5,846of 215,119 brands · Top 5%
- Personal Care, Italy#52of 2,288 brands · Top 5%
76.7k
estimated visits in September
1 mo ▲ +3.3%4 mo ▲ +1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Astra Make-Up reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Astra Make-Up holds 4.6 out of 5 on Trustpilot over 88 reviews, 21 of them in the last twelve months: 84% of customers give five stars and 7% one star. That volume places Astra Make-Up in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Cosmetic Products Manufacturer Beauty Supply Store Cosmetics Industry Beauty Product Supplier Cosmetics Store Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Astra Make-Up best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Astra Make-Up sells on Shopify, 98% of its catalogue in stock. The best seller is PROFESSIONAL LIP PENCIL, at €3.50, followed by SLEEPOVER LIP MARKER and TRANSFORMIST FOUNDATION + CONCEALER.
#1PROFESSIONAL LIP PENCILAstra Make-Up€3.50In stock
#2SLEEPOVER LIP MARKERAstra Make-Up€3.45In stock
#3TRANSFORMIST FOUNDATION + CONCEALERAstra Make-Up€10.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Astra Make-Up in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 89% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$9.41
- Currency
- EUR
04 · Ads
Astra Make-Up ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Astra Make-Up runs Meta ads on Instagram, and has advertised on Google since October 2024 (image, text, video).
𝗥𝗘𝗦𝗘𝗧 𝗬𝗢𝗨𝗥 𝗦𝗞𝗜𝗡🩵 Imperfezioni, discromie, segni lasciati dalle impurità o incarnato spento richiedono spesso risposte diverse, formulate perAstra Make - Up1 Oct 2026video
𝗥𝗘𝗦𝗘𝗧 𝗬𝗢𝗨𝗥 𝗦𝗞𝗜𝗡🩵 Imperfezioni, discromie, segni lasciati dalle impurità o incarnato spento richiedono spesso risposte diverse, formulate perAstra Make - Up30 Sept 2026video
𝑴𝑨𝑻&𝑮𝑬𝑵𝑻𝑳𝑬: 𝑻𝑯𝑬 𝑵𝑬𝑾 𝑴𝑨𝑻🩰 Mat&Gentle Mousse Blush: una formula che celebra una bellezza fatta di equilibrio e leggerezza, dove ogni dettaglioAstra Make - Up30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026FILOBLU SPAverified
Text ad19 Oct 2026FILOBLU SPAverified
Video ad19 Oct 2026FILOBLU SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Astra Make-Up influencers
The creators who tag @astramakeupofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @astramakeupofficial on Instagram, led by 𝐛𝐥𝐛𝐞𝐚𝐮𝐭𝐲_𝐦𝐚𝐤𝐞𝐮𝐩 | 𝐏𝐑𝐎 𝐌𝐚𝐤𝐞𝐮𝐩 𝐀𝐫𝐭𝐢𝐬𝐭 & 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 (10.6k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐛𝐥𝐛𝐞𝐚𝐮𝐭𝐲_𝐦𝐚𝐤𝐞𝐮𝐩 | 𝐏𝐑𝐎 𝐌𝐚𝐤𝐞𝐮𝐩 𝐀𝐫𝐭𝐢𝐬𝐭 & 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫@blbeauty_makeup · 🇮🇹 IT | Beauty cosmetics skincare Creator | 10.6k | 0.4% | 12 | Tagged @astramakeupofficial |
06 · Competitors according to Gravity
Astra Make-Up competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Astra Make-Up among Personal Care brands in Italy. The closest is Blissful, then Oud Al Abraj, Zaid Attar Wale, Skin Rózsa, Proglow, Caliber.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blissfulshopblissfulbeauty.com | |||||||
| Oud Al Abrajoudalabraj.com | |||||||
| Zaid Attar Walezaidattarwale.com | |||||||
| Skin Rózsaskinrozsa.com | |||||||
| Proglowproglow.it | |||||||
| Calibercaliber.com.pk |
07 · Company
Who is behind Astra Make-Up?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Astra Make-Up is a company based in Italy, founded in 1988 according to LinkedIn, on a domain registered in November 2008. It employs about 48 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 1988, per LinkedIn
- Domain registered
- 11 Nov 2008
- Employees
- 48 on LinkedIn
- Own store
- astramakeup.com · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Astra Make-Up
What people ask Google about Astra Make-Up.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Astra Make-Up a legit company?
According to Gravity by Benchr, Astra Make-Up is a brand based in Italy: its website has existed since November 2008, it sells on a Shopify store, it employs 48 people on LinkedIn, it has 213,705 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Astra Make-Up reviews
Customers rate Astra Make-Up 4.6 out of 5 on Trustpilot over 88 reviews, 21 of them in the last twelve months: 84% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Astra Make-Up sell?
Astra Make-Up is an Italian cosmetics brand that produces makeup and skincare products. The company was founded by chemist-pharmacist Giuliano Settimi in 1988 and is known for bringing made in Italy values to the beauty industry. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Astra Make-Up cost?
Astra Make-Up's best seller, PROFESSIONAL LIP PENCIL, sells €3.50 on astramakeup.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check astramakeup.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Astra Make-Up promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Astra Make-Up advertises on Facebook and Instagram and on Google, where its offers often run. Check astramakeup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Astra Make-Up?
Astra Make-Up sells on its own website, astramakeup.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Astra Make-Up?
Gravity by Benchr records a company based in Italy, founded in 1988 according to LinkedIn, on a domain registered in 2008, with 48 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Astra Make-Up growing?
Yes. Gravity by Benchr estimates about 76,700 visits to astramakeup.com in September 2026, up 3% in a month and up 1% over three months. Astra Make-Up ranks #52 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Astra Make-Up use?
Gravity by Benchr identifies astramakeup.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Astra Make-Up spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Astra Make-Up on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Astra Make-Up ranks #52 of 2,288 by estimated traffic. Its closest competitors on the same market are Blissful, Oud Al Abraj, Zaid Attar Wale, Skin Rózsa and Proglow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Astra Make-Up.