Brand page · Personal Care
Proglow traffic, ads & competitors 48.4k visits a month, 19 active Meta ads.
Proglow — Proglow is a brand that sells professional nail products including nail polishes, gels, and other items for perfect nails at home or for clients. In September 2026 proglow.it drew an estimated 48.4k visits, down 24% on the month before. It ranks #83 of 2,288 Personal Care brands and holds a 4.8 Trustpilot rating over 293 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Proglow is a brand that sells professional nail products including nail polishes, gels, and other items for perfect nails at home or for clients.
01 · Traffic
Proglow website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Proglow drew an estimated 48.4k visits in September 2026, down 24% on the month before and up 15% over three months.
- Worldwide#174,893of 4.5m sites · Top 5%
- In Italy#4,097of 138k sites · Top 5%
- Personal Care, worldwide#8,854of 215,119 brands · Top 5%
- Personal Care, Italy#83of 2,288 brands · Top 5%
48.4k
estimated visits in September
1 mo ▼ −24.4%4 mo ▲ +15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Proglow reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Proglow holds 4.8 out of 5 on Trustpilot over 293 reviews, 222 of them in the last twelve months: 88% of customers give five stars and 1% one star. That volume places Proglow in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Proglow best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Proglow sells on Shopify, 98% of its catalogue in stock. The best seller is Gummy Base Clear - Rubber Base, at €7.99, followed by Primer Ultra Bond and Nail Prep.
#1Gummy Base Clear - Rubber BaseProglow€7.99In stock
#2Primer Ultra BondProglow€4.49In stock
#3Nail PrepProglow€3.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Proglow in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 71% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$10.07
- Currency
- EUR
04 · Ads
Proglow ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Proglow runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Tendenze autunnali da non perdereProglow Italia30 Sept 2026video
I Must have del momentoProglow Italia28 Sept 2026image
Tendenze autunnali da non perdereProglow Italia15 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nailscamp GmbHverified
Text ad20 Oct 2026Nailscamp GmbHverified
Text ad20 Oct 2026Nailscamp GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Proglow influencers
The creators who tag @proglow_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @proglow_italia on Instagram, led by Deborah 🎀 | Insegnante | Content Creator ✨ (73.5k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDeborah 🎀 | Insegnante | Content Creator ✨@deborahgmg · 🇮🇹 IT | Beauty cosmetics skincare Creator | 73.5k | 0.8% | 2 | Tagged @proglow_italia |
06 · Competitors according to Gravity
Proglow competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Proglow among Personal Care brands. The closest is Skin Rózsa, then Oud Al Abraj, The Alpha, Arome, nspired, Astra Make-Up.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skin Rózsaskinrozsa.com | |||||||
| Oud Al Abrajoudalabraj.com | |||||||
| The Alphathealphaformen.com | |||||||
| Aromearome.pk | |||||||
| nspirednspiredbeauty.com | |||||||
| Astra Make-Upastramakeup.com |
07 · Company
Who is behind Proglow?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Proglow is an e-commerce brand.
- Own store
- proglow.it · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Proglow
What people ask Google about Proglow.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Proglow legit or a scam?
According to Gravity by Benchr, Proglow is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 9,364 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Proglow?
Customers rate Proglow 4.8 out of 5 on Trustpilot over 293 reviews, 222 of them in the last twelve months: 88% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Proglow?
Proglow is a brand that sells professional nail products including nail polishes, gels, and other items for perfect nails at home or for clients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Proglow expensive?
Proglow's best seller, Gummy Base Clear - Rubber Base, sells €7.99 on proglow.it. 98% of the catalogue is in stock. Gravity does not track prices daily: check proglow.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Proglow promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Proglow advertises on Facebook and Instagram and on Google, where its offers often run. Check proglow.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Proglow?
Proglow sells on its own website, proglow.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is Proglow growing?
Yes. Gravity by Benchr estimates about 48,400 visits to proglow.it in September 2026, down 24% in a month and up 15% over three months. Proglow ranks #83 of 2,288 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Proglow use?
Gravity by Benchr identifies proglow.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
What is Proglow's ad budget?
Gravity by Benchr does not publish a spend figure for Proglow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Proglow ranks #83 of 2,288 by estimated traffic. Its closest competitors on the same market are Skin Rózsa, Oud Al Abraj, The Alpha, Arome and nspired. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Proglow.