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- Astra Straps
Brand page · Jewelry · New Zealand
Astra Straps traffic, ads & competitors 70.7k visits a month, 109 active Meta ads, Gravity score 592.
Astra Straps — Astra Straps sells straps and bands for smart watches including Apple, Fitbit, Galaxy, and Google Pixel watches, offering various materials like leather, nylon, silicone, steel, and sports bands. In September 2026 astrastraps.com drew an estimated 70.7k visits, down 1% on the month before. It ranks #525 of 33,382 Jewelry brands in New Zealand and holds a 4.1 Trustpilot rating over 2,216 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Jewelry brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Astra Straps sells straps and bands for smart watches including Apple, Fitbit, Galaxy, and Google Pixel watches, offering various materials like leather, nylon, silicone, steel, and sports bands.
01 · Traffic
Astra Straps website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Astra Straps drew an estimated 70.7k visits in September 2026, down 1% on the month before and up 42% over three months.
- Worldwide#126,348of 4.5m sites · Top 5%
- In United States#41,015of 1.2m sites · Top 5%
- Jewelry, worldwide#2,795of 132,285 brands · Top 5%
- Jewelry, United States#525of 33,382 brands · Top 5%
70.7k
estimated visits in September
1 mo ▼ −1.4%4 mo ▲ +42.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Astra Straps reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Astra Straps holds 4.1 out of 5 on Trustpilot over 2,216 reviews, 580 of them in the last twelve months: 64% of customers give five stars and 19% one star. That volume places Astra Straps in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Astra Straps best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Astra Straps sells on Shopify, 100% of its catalogue in stock. The best seller is Aere Slim Stainless Steel Band, at NZ$54.00, followed by Primus Rugged Silicone Band + Case and Marley Magnetic Leather Band.
#1Aere Slim Stainless Steel BandAstra StrapsNZ$54.00In stock
#2Primus Rugged Silicone Band + CaseAstra StrapsNZ$77.00In stock
#3Marley Magnetic Leather BandAstra StrapsNZ$45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Astra Straps in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$35.30
- Currency
- NZD
04 · Ads
Astra Straps ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Astra Straps runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
$39.99 ⌚ Free Shipping Over $50 100 Days to Change Your Mind 🔄 Fits Every Case, 38–49mm 📏Astra Straps8 Oct 2026image
$39.99 ⌚ Free Shipping Over $50 100 Days to Change Your Mind 🔄 Fits Every Case, 38–49mm 📏Astra Straps8 Oct 2026image
$39.99 ⌚ Free Shipping Over $50 100 Days to Change Your Mind 🔄 Fits Every Case, 38–49mm 📏Astra Straps8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SDW GROUP LIMITEDverified
Text ad20 Oct 2026SDW GROUP LIMITEDverified
Text ad20 Oct 2026SDW GROUP LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Astra Straps influencers
The creators who tag @astrastraps on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Astra Straps competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Astra Straps among Jewelry brands in New Zealand. The closest is Astra Straps, then Astra Straps, Astra Straps NZ, Astra Straps, Astra Bandjes, Astra Straps IE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Astra Strapsastrastraps.co.uk | |||||||
| Astra Strapsastrastraps.com.au | |||||||
| Astra Straps NZastrastraps.co.nz | |||||||
| Astra Strapsastrastraps.ca | |||||||
| Astra Bandjesastrabandjes.nl | |||||||
| Astra Straps IEastrastraps.irish |
07 · Company
Who is behind Astra Straps?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Astra Straps is a company based in Christchurch, New Zealand, on a domain registered in September 2020.
- Entity country
- 🇳🇿 New Zealand · Christchurch
- Domain registered
- 10 Sept 2020
- Own store
- astrastraps.com · Shopify · USD
- Catalogue
- 221 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Astra Straps
What people ask Google about Astra Straps.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Astra Straps legit or a scam?
According to Gravity by Benchr, Astra Straps is a brand based in Christchurch, New Zealand: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 11,449 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Astra Straps?
Customers rate Astra Straps 4.1 out of 5 on Trustpilot over 2,216 reviews, 580 of them in the last twelve months: 64% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Astra Straps known for?
Astra Straps sells straps and bands for smart watches including Apple, Fitbit, Galaxy, and Google Pixel watches, offering various materials like leather, nylon, silicone, steel, and sports bands. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Astra Straps expensive?
Astra Straps' best seller, Aere Slim Stainless Steel Band, sells NZ$54.00 on astrastraps.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check astrastraps.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Astra Straps discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Astra Straps advertises on Facebook and Instagram and on Google, where its offers often run. Check astrastraps.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Astra Straps?
Astra Straps sells on its own website, astrastraps.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Astra Straps?
Gravity by Benchr records a company based in Christchurch, New Zealand, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Astra Straps growing?
Yes. Gravity by Benchr estimates about 70,700 visits to astrastraps.com in September 2026, down 1% in a month and up 42% over three months. Astra Straps ranks #525 of 33,382 Jewelry brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Astra Straps use?
Gravity by Benchr identifies astrastraps.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Astra Straps' ad budget?
Gravity by Benchr does not publish a spend figure for Astra Straps on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in New Zealand?
Among Jewelry brands in New Zealand in the Gravity by Benchr index, Astra Straps ranks #525 of 33,382 by estimated traffic. Its closest competitors on the same market are Astra Straps, Astra Straps, Astra Straps NZ, Astra Straps and Astra Bandjes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Astra Straps.