The top 1% · New Zealand
Top New Zealand e-commerce brands
The 112 brands in the top 1% of the 11,166 e-commerce brand stores based in New Zealand, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
New Zealand e-commerce in figures.
Chelsea, Postie and Hallenstein Brothers lead the ranking of New Zealand e-commerce brands. New Zealand is #13 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 11,166.
By category, Apparel & Accessories leads with 47 of the 112 brands (42%), ahead of Food, Beverages & Tobacco (15) and Home & Garden (14).
By audience, 46 draw between 100,000 and 1 million and 66 draw between 10,000 and 100,000 estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
Chelsea
chelsea.co.nzChelsea Sugar is a New Zealand sugar company that produces and sells various sugar products including white sugar, specialty sugars, syrups, and blends for…
- #2
Postie
postie.co.nzPostie is a New Zealand chain of clothing stores that sells affordable fashion and essentials for women, men, kids, and babies, including clothing, underwear…
- #3
Hallenstein Brothers
hallensteins.comHallenstein Brothers is an Australasian men's fashion retailer that sells essentials, streetwear and tailoring.
- #4
Southbound Specialty Coffee
southboundcoffee.co.nzSouthbound Specialty Coffee is a small batch coffee roastery that ethically sources and freshly roasts coffee, committed to delivering the freshest coffee…
- #5
Kathmandu
kathmandu.co.nzKathmandu NZ is a leading global outdoor lifestyle brand that sells premium outdoor clothing, footwear, accessories and gear for men, women and kids.
- #6
Macpac
macpac.co.nzMacpac is a New Zealand outdoor brand that sells premium outdoor clothing, equipment, and footwear for adventurers.
- #7
UpAiry
upairy.comUpAiry sells underwear designed to make potty training easier and more confident for children.
- #8
Mocka
mocka.co.nzMocka is a New Zealand-based online shop that sells quality modern furniture at affordable prices for homes.
- #9
Edmondscooking
edmondscooking.co.nzEdmonds is a New Zealand brand that provides baking and cooking products, recipes, and cookery books trusted by generations of Kiwi bakers and cooks.
- #10
My Food Bag
myfoodbag.co.nzMy Food Bag is a New Zealand meal kit home delivery service that provides fresh ingredients and delicious recipes delivered to customers' doors, offering…
- #11
Target Furniture
targetfurniture.co.nzTarget Furniture is a New Zealand furniture retailer that sells affordable, modern furniture for homes. The company has been operating for over 30 years and…
- #12
Toyota
toyota.co.nzToyota New Zealand Limited is the New Zealand subsidiary of the Japanese multinational automotive manufacturer Toyota, selling new cars, utes, SUVs and…
- #13
Penguin Books
penguin.co.nzPenguin Books New Zealand is a book publisher that publishes fiction, non-fiction and children's books for readers of all ages, featuring works from both New…
- #14
Magnus Fidgets
magnusfidgets.comMagnus Fidgets is a company that designs and creates fidget products, including fidget sliders and components, with a focus on quality and customer service.
- #15
Treasurebox
treasurebox.co.nzTreasureBox is an online furniture retailer in New Zealand that sells affordable, high-quality furniture for various rooms including bedroom, living room…
- #16
Barkers
barkersonline.co.nzBarkers is a New Zealand menswear brand that offers shirts, suits, pants, shoes, and accessories, helping men dress well for over 50 years.
- #17
Burgerking
burgerking.co.nzBurger King is a fast food restaurant chain that serves flame-grilled burgers and other menu items. The New Zealand division operates under Antares Restaurant…
- #18
Kowtow
nz.kowtowclothing.comKowtow is a seed-to-garment brand from Wellington, New Zealand that produces garments made from Fairtrade organic cotton.
- #19
Newbalance
newbalance.co.nzNew Balance NZ is a retail brand that sells footwear and apparel products.
- #20
Nood
nood.co.nznood is a New Zealand-based furniture and homewares retailer that sells design-led sofas, dining tables, chairs, coffee tables, side tables, and home décor…
- #21
Whittaker's
whittakers.co.nzWhittaker's is a New Zealand family business that crafts chocolate from bean to bar since 1896.
- #22
AS Colour
ascolour.co.nzAS Colour is a New Zealand-based brand that designs and sells premium blank apparel including t-shirts, hoodies, and other garments for artists, decorators…
- #23
MILK Books
milkbooks.comMILK Books creates high quality, custom photo books and albums. They offer handcrafted photo books, photo albums, magazines, and gift items.
- #24
I Love Ugly
iloveugly.com.auI Love Ugly AU is a clothing brand that sells quality goods for the independent mind, including pants, shorts, tees, shirts, hoodies, knitwear, and outerwear.
- #25
Resene
resene.co.nzResene is a New Zealand company that manufactures and sells paint, stains, coatings, colour, wallpaper and decorating accessories for residential and…
- #26
Kings Seeds
kingsseeds.co.nzKings Seeds NZ is a New Zealand-based company that produces and distributes seeds to both home and commercial gardeners, offering a wide range of organic…
- #27
Manukora
manukora.comEthically produced, raw Manuka Honey sourced from the most remote locations in New Zealand. Discover the benefits of this rare super honey.
- #28
The Plant Company
theplantcompany.co.nzThe Plant Company is an online plant nursery that sells a wide range of plants, trees, and garden accessories throughout New Zealand.
- #29
𝐃𝐀𝐍𝐆𝐄𝐑𝐅𝐈𝐄𝐋𝐃
dangerfield.co.nzDangerfield NZ is an alternative fashion brand offering punk, goth, and vintage-inspired designs for men, women, and kids.
- #30
Wonky Box
wonkybox.nzWonky Box is a New Zealand company that delivers fresh fruits and vegetables through subscription boxes, working directly with local growers to rescue…
- #31
Tuigarden
tuigarden.co.nzTui Garden Products is a New Zealand brand that sells gardening products including soil, fertilisers, compost, lawn care, pest control, tools, seeds, and…
- #32
Nothing Naughty
nothingnaughty.kiwi.nzNothing Naughty is a New Zealand owned and operated company that produces healthy snacks, supplements, and food products including protein bars, protein…
- #33
Early Settler
earlysettler.co.nzEarly Settler NZ is a New Zealand furniture and homewares retailer that sells sofas, dining tables, beds, outdoor furniture, rugs, and renovation essentials.
- #34
Porter James
porterjames.comPORTER JAMES is a menswear brand that sells refined clothing for the modular wardrobe, including trousers, outerwear, knitwear, and leather goods.
- #35
Olive & Jet
oliveandjet.comOlive & Jet is a sock brand that sells crew socks, quarter socks, and ankle socks.
- #36
Mons Royale
monsroyale.comMons Royale creates high-performance merino wool apparel for outdoor activities like biking, snowboarding, skiing and trail running, focusing on technical…
- #37
Urban Sales
urbansales.co.nzUrban Sales is a furniture retailer based in New Zealand that sells stylish, quality furniture and homewares designed for modern homes.
- #38
Assembly Label
nz.assemblylabel.comAssembly Label is a brand that creates minimalist essentials for modern living, embodying the relaxed Australian coastal lifestyle with well-made products…
- #39
Questionbeauty
questionbeauty.comQuestion Beauty is a makeup brand that specializes in multi-chrome pigments, eyeshadows, and makeup tools. The brand offers vegan, cruelty-free, and mica-free…
- #40
RUBY
rubynz.comRUBY is a fashion label from Aotearoa that sells clothing including tops, dresses, knitwear, trousers, skirts, shorts, outerwear, and accessories.
- #41
Owalalife
owalalife.co.nzOwalalife is a New Zealand-based brand that sells water bottles, tumblers, coffee mugs and drinkware accessories.
- #42
Huffer
huffer.co.nzHuffer is a streetwear brand inspired by innovation and style, influenced by New Zealand and inspired by the world. The brand offers fashion and functionality…
- #43
Citta
citta.comCittà - NZ is a New Zealand design company that creates furniture and homewares for every room in the home. They offer contemporary, modern pieces including…
- #44
Gelous
gelous.coGelous is a New Zealand-based brand that sells vegan, cruelty-free gel nail polish, starter kits, nail lamps, and manicure tools for at-home gel manicures.
- #45
Eltham Cheese Bar
elthamcheesebar.co.nzEltham Cheese Bar offers a carefully selected range of specialty cheeses, offcuts, and accompaniments to enjoy at home, with products available at their store…
- #46
Birkenstock
birkenstock.co.nzBIRKENSTOCK NZ is the official distributor of BIRKENSTOCK in New Zealand, selling sandals, clogs, and footwear crafted for comfort, durability and foot health.
- #47
Radicool Kids
radicoolkids.comRADICOOL KIDS is a New Zealand designed and owned kids street and surf clothing brand that offers seasonal fashion for children aged 1-14 years, with…
- #48
Swanndri
swanndri.co.nzSwanndri is a New Zealand brand that sells quality outdoor clothing and apparel for men, women, and children, including accessories and gumboots.
- #49
Jamie Kay
jamiekay.co.nzJamie Kay NZ is a designer brand that creates exclusive baby and children's clothing for both girls and boys, using soft fabrics and beautiful designs.
- #50
Sven's Island
svensisland.co.nzSven's Island creates 100% natural, steroid-free skincare for eczema-prone skin. Made in New Zealand with sustainably wild-harvested Mānuka and Kānuka oils…
- #51
Mi Piaci
mipiaci.co.nzMi Piaci is a New Zealand owned brand that designs and sells premium women's shoes including flats, heels, boots, and sneakers.
- #52
Muscle Mat
www.musclemat.co.nzMuscle Mat NZ is a company that sells comfort goods including mattress toppers, relax mats, bed sheets, pillows, and other sleep and relaxation products.
- #53
Patagonia
patagonia.co.nzPatagonia is a designer of outdoor clothing and gear for activities like climbing, surfing, skiing, mountain biking, trail running, and fly fishing.
- #54
MoErgo
moergo.comMoErgo is a company that designs and sells ergonomic split keyboards, including the Go60 and Glove80 models, featuring natural posture, silent switches, and…
- #55
DokiDoki Fursuit
dokidokifursuit.comDokiDoki Fursuit is a shop that sells custom Kemono, Kigurumi and Toony fursuits, as well as fursuit heads, paws, tails and accessories, with both ready-made…
- #56
Cambrian Plastics
cambrianplastics.co.nzCambrian Plastics Ltd is a New Zealand-based company that distributes and fabricates sheet plastics such as Acrylic, Perspex, Polycarbonate, and provides…
- #57
Nature Baby
naturebaby.co.nzNature Baby is a brand that sells organic cotton and merino wool baby and toddler clothing and products. The company creates natural, ethical and sustainable…
- #58
Farro
farro.co.nzFarro is a New Zealand-owned and operated grocery business that sells fresh food products and operates multiple stores across Auckland.
- #59
Kookaï
kookai.co.nzNZ KOOKAÏ is an Australian owned women's fashion label that sells women's dresses, skirts, basics, shoes and accessories online.
- #60
Lower®
lowerclothing.comLOWER® is a New Zealand streetwear brand founded in 2001 that creates clothing inspired by Hip Hop culture and has collaborated with industry partners like…
- #61
Pagani
pagani.co.nzPagani is a fashion brand that sells unique and glamorous clothing for women, focusing on how they feel wearing the clothes. The brand is New Zealand owned…
- #62
Swiftpoint
swiftpoint.comSwiftpoint is a technology development company that creates ergonomic pen grip mice, gaming mice, and professional wireless mice for computers.
- #63
Thermomix
thermomix.co.nzThermomix NZ is the official New Zealand distributor for Thermomix®, an advanced kitchen appliance. The company sells Thermomix® products, parts, accessories…
- #64
New Zealand Honey Co.™
newzealandhoneyco.comNew Zealand Honey Co. is a company that sells raw, UMF™ certified Manuka honey and bee products directly from New Zealand source.
- #65
Coffee Supreme
coffeesupreme.comCoffee Supreme is a specialty coffee company that sells freshly roasted coffee and brewing equipment for home and office use, delivering worldwide.
- #66
Witchery
witchery.co.nzWitchery is a women's clothing and fashion brand that operates online and in stores, offering the latest styles with services like Click & Collect, Same Day…
- #67
3 Wise Men
3wisemen.co.nz3 Wise Men NZ is a New Zealand-based menswear retailer that offers a diverse range of men's clothing including shirts, pants, knitwear, footwear, suits, and…
- #68
Goodlids
goodlids.comGoodlids is a hemp outdoors company that sells premium hemp clothing products including headwear, tops, bottoms, and outdoor gear.
- #69
Dimples
dimples.co.nzDimples is a New Zealand-based baby clothing brand that designs and manufactures newborn outfits and accessories, with products made and hand-embroidered in…
- #70
Happy Valley Honey
happyvalley.co.nzDiscover pure happiness with Happy Valley. Premium New Zealand UMF Manuka honey, royal jelly, bee pollen, propolis, and skincare crafted from the hive for…
- #71
Storm
stormonline.comSTORM Clothing NZ is a New Zealand fashion brand that designs contemporary women's clothing with a rock 'n' roll edge.
- #72
KitchenAid
kitchenaid.co.nzKitchenAid New Zealand is an online store that sells kitchen appliances and small kitchen accessories, including stand mixers, food processors, and cooktops.
- #73
Saben
saben.co.nzSABEN is a New Zealand-based brand creating leather handbags, accessories and luggage. The collections are recognized for their striking colors, exceptional…
- #74
Devonport Chocolates
devonportchocolates.co.nzDevonport Chocolates is a New Zealand family business that makes handmade chocolate gifts, truffles, and bars using fine ingredients.
- #75
M O O C H I
moochi.co.nzMoochi is a premium New Zealand fashion brand that sells women's clothing, shoes, and accessories with contemporary designs and effortless style for the…
- #76
Astra Straps
astrastraps.comAstra Straps sells straps and bands for smart watches including Apple, Fitbit, Galaxy, and Google Pixel watches, offering various materials like leather…
- #77
Ethique
ethique.comEthique US is a beauty brand that sells plastic-free shampoo bars, conditioner bars, and other solid hair, face, and body care products designed to be…
- #78
Gorman
gormanshop.co.nzGorman NZ is an Australian fashion brand that sells colourful and unique apparel, shoes, accessories and homewares.
- #79
Stihlshop
stihlshop.co.nzSTIHL SHOP is a national chain of independent, locally-owned specialist outdoor power equipment retailers that sells products such as chainsaws, lawn mowers…
- #80
Papinelle
papinelle.co.nzPapinelle Sleepwear-NZ is a New Zealand brand that sells ethically made pyjamas, sleepwear, loungewear and lingerie from natural fabrics like Tencel™ Modal…
- #81
Queer In The World: The Shop
queerintheworldshop.comQueer In The World: The Shop is an online retailer selling LGBTQ+ clothing, outfits, gifts, and accessories including pride flags, t-shirts, hoodies…
- #82
Mercedes-Benz
mercedes-benz.co.nzMercedes-Benz New Zealand is the official website for Mercedes-Benz in New Zealand, offering a range of luxury vehicles including sedans, SUVs, coupés…
- #83
MitoQ
mitoq.comRevitalise your cellular longevity, vitality, metabolic health & energy with MitoQ's mitochondrial supplements. Explore for a healthier, more vibrant life.
- #84
Makita
makita.co.nzMakita New Zealand is a subsidiary of Makita Corp that sells industrial power tools, outdoor power equipment, pneumatics and accessories to the trade.
- #85
Moreporks
moreporks.comMoreporks is a New Zealand based outdoor lifestyle clothing company that documents the unique colours, textures, and history of New Zealand through its…
- #86
Caroline Eve
carolineeve.co.nzCaroline Eve is a New Zealand-owned women's fashion retail chain offering clothing in sizes 8-22, including dresses, pants, tops, and accessories designed for…
- #87
Mad Butcher
madbutcher.co.nzMad Butcher is a New Zealand butcher shop that sells quality meat including beef, lamb, pork, and chicken, providing fresh meat for BBQs, roasts, and other…
- #88
ABI Interiors
abiinteriors.co.nzWelcome to a new world. The premier creators of architectural products. 60 day no fuss returns. Free shipping over $1000. Buy with confidence, Shop now.
- #89
Diamonds Factory
diamondsfactory.co.nzDiamonds Factory is a jewellery company that sells custom fine jewellery including engagement rings, earrings, pendants and necklaces with diamonds and…
- #90
Rinnai
rinnai.co.nzRinnai New Zealand designs, manufactures and supplies home heating, water heating, heat pumps, air conditioning and commercial heating and cooling products…
- #91
BMW
bmw.co.nzBMW New Zealand is the official website for BMW in New Zealand, offering luxury performance vehicles, exclusive models, and premium ownership experience.
- #92
Magic Bra
magicbraus.comMagic Bra is a women-owned brand offering inclusive, boutique-quality bras and shapewear designed for every body, delivering comfort, support, and confidence.
- #93
Odi Nutrition
odinutrition.comOdi Nutrition is an organic baby food company that creates nutrient-dense kids food made from real wholefood ingredients, developed by clinical nutritionist…
- #94
Little Nation
littlenation.co.nzLittle Nation NZ is an online boutique for kids aged 1-8 years that sells a variety of children's products including balance bikes, play furniture…
- #95
Dynasty Sport
dynastysport.co.nzDynasty Sport is a New Zealand-based company that supplies custom apparel and accessories to professional and grassroots sporting organizations, as well as…
- #96
Hynds Pipe
hynds.co.nzHynds Pipe Systems Limited is a New Zealand-based company that manufactures and supplies water management products for drainage, watermain, environmental, and…
- #97
Agoro
agoro.comAgoro is a brand that sells licensed collectible gold and silver coins and foils from popular brands like Star Wars, Disney, Marvel, Harry Potter, DC Comics…
- #98
Dulux
dulux.co.nzDulux New Zealand is a paint company that offers thousands of paint colors and combinations, along with DIY guides for home projects.
- #99
Mountain Jade
mountainjade.co.nzMountain Jade is a New Zealand-based company specializing in authentic pounamu greenstone jewelry and art, featuring handmade necklaces, pendants, earrings…
- #100
Manuka Health
manukahealth.comManuka Health is a natural health company that produces wellness products made from manuka honey, propolis, and royal jelly, harnessing the gifts of the…
- #101
Webstate
webstate.shopWebstate is a skate-designed streetwear brand that sells clothing including cargo hoodies, double knee jeans, and airflow jeans, designed for skating with…
- #102
The Flatpack Company
theflatpack.co.nzThe Flatpack Company is a New Zealand-based furniture retailer specializing in beds and related furniture items for students, flatmates, and first home buyers.
- #103
Timberland
timberland.co.nzTimberland NZ is the official New Zealand online store for Timberland, selling men's, women's, and kids' boots, shoes, and clothing.
- #104
Verge
verge.co.nzVERGE is a New Zealand women's fashion clothing brand that designs and sells modern clothing with a focus on comfort, quality and fit. The brand offers a…
- #105
Ceres Organics
ceres.co.nzCeres Organics is a certified organic food distributor and brand that sells organic foods, skincare, haircare and cosmetics. The company operates in the…
- #106
Deadly Ponies
deadlyponies.comDeadly Ponies is a New Zealand-based luxury leather bags and accessories brand with a global following, creating contemporary products with a clean, modern…
- #107
Moodi
moodiblends.comMoodi is a New Zealand-based functional drink and supplement brand that creates science-backed products for gut health, hormones, sleep, stress, and other…
- #108
Purina
purina.co.nzPurina New Zealand is a pet nutrition company that provides expert pet care advice, quality cat and dog food, and trusted nutrition to help pets live…
- #109
Cannabis Clinic
cannabisclinic.co.nzCannabis Clinic is a New Zealand-based medical cannabis clinic that provides consultations and prescriptions for medicinal cannabis products including CBD oil…
- #110
GIB®
gib.co.nzGIB® is a New Zealand brand that manufactures and supplies high quality plasterboard systems and drywall products for the construction industry.
- #111
Ecostore
ecostore.comEcostore is a New Zealand brand that manufactures home, body and baby care products with plant and mineral based formulas.
- #112
Westmeat
westmeat.co.nzWestmeat supplies export-quality beef, lamb and specialist smallgoods to discerning home cooks, chefs, cafés and restaurants, with a focus on exceptional…
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About New Zealand e-commerce brands.
What are the biggest New Zealand e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in New Zealand are Chelsea, Postie, Hallenstein Brothers, Southbound Specialty Coffee and Kathmandu, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in New Zealand?
Gravity by Benchr ranks 11,166 e-commerce brand stores based in New Zealand with a measured audience — #13 of the 45 countries it ranks. The top 1% is 112 brands, all listed on this page.
Which product categories lead New Zealand e-commerce?
By category, Apparel & Accessories leads with 47 of the 112 brands (42%), ahead of Food, Beverages & Tobacco (15) and Home & Garden (14).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings