- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Athena Club
Brand page · Personal Care · United States
Athena Club traffic, ads & competitors 312k visits a month, 44 active Meta ads, Gravity score 741.
Athena Club — Athena Club is a personal care company that sells self-care essentials including women's razors, body lotion, body wash, deodorant, and fragrance products. In September 2026 athenaclub.com drew an estimated 312k visits, down 28% on the month before. It ranks #251 of 33,626 Personal Care brands in the United States and holds a 4.4 Trustpilot rating over 162 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Athena Club is a personal care company that sells self-care essentials including women's razors, body lotion, body wash, deodorant, and fragrance products.
01 · Traffic
Athena Club website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Athena Club drew an estimated 312k visits in September 2026, down 28% on the month before and up 32% over three months.
- Worldwide#36,349of 4.5m sites · Top 1%
- In United States#11,809of 1.2m sites · Top 5%
- Personal Care, worldwide#1,534of 215,119 brands · Top 1%
- Personal Care, United States#251of 33,626 brands · Top 1%
312k
estimated visits in September
1 mo ▼ −28.3%4 mo ▲ +31.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Athena Club reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Athena Club holds 4.4 out of 5 on Trustpilot over 162 reviews, 32 of them in the last twelve months: 82% of customers give five stars and 11% one star. That volume places Athena Club in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Athena Club best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Athena Club sells on Shopify, 93% of its catalogue in stock. The best seller is Blade Refills, at US$24.00–US$108.00, followed by The Razor Kit and Razor Travel Case.
#1Blade RefillsAthena ClubUS$24.00–US$108.00In stock
#2The Razor KitAthena ClubUS$10.00–US$12.00In stock
#3Razor Travel CaseAthena ClubUS$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Athena Club in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 87% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$26.00
- Currency
- USD
04 · Ads
Athena Club ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Athena Club runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Luxury Scent Without the SplurgeAthena Club8 Oct 2026video
Luxury Scent Without the SplurgeAthena Club7 Oct 2026image
Discover Body Care at Athena ClubAthena Club7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Athena Club Holdings Inc.verified
Text ad20 Oct 2026Athena Club Holdings Inc.verified
Text ad20 Oct 2026Athena Club Holdings Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Athena Club influencers
The creators who tag @athenaclub on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @athenaclub on Instagram, led by Dan Luna (13.5k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDan Luna@drdanluna · 🇺🇸 US | Fitness sport bodybuilding Creator | 13.5k | 2.5% | 3 | Tagged @athenaclub |
06 · Competitors according to Gravity
Athena Club competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Athena Club among Personal Care brands in the United States. The closest is Flamingo, then Gillette Venus, Gillette, Estrid, Dollar Shave Club, UrbanYog.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Flamingoshopflamingo.com | |||||||
| Gillette Venusgillettevenus.com | |||||||
| Gillettegillette.co.uk | |||||||
| Estridestrid.com | |||||||
| Dollar Shave Clubus.dollarshaveclub.com | |||||||
| UrbanYogurbanyog.com |
07 · Company
Who is behind Athena Club?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Athena Club is a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in April 2012. It employs about 56 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2017, per LinkedIn
- Domain registered
- 16 Apr 2012
- Status
- Operating
- Employees
- 56 on LinkedIn
- Own store
- athenaclub.com · Shopify · USD
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Athena Club
What people ask Google about Athena Club.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Athena Club legit or a scam?
According to Gravity by Benchr, Athena Club is a brand based in New York, United States: its website has existed since April 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 56 people on LinkedIn, it has 133,296 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Athena Club reviews
Customers rate Athena Club 4.4 out of 5 on Trustpilot over 162 reviews, 32 of them in the last twelve months: 82% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Athena Club known for?
Athena Club is a personal care company that sells self-care essentials including women's razors, body lotion, body wash, deodorant, and fragrance products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Athena Club prices: how much is it?
Athena Club's best seller, Blade Refills, sells from US$24.00 to US$108.00 on athenaclub.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check athenaclub.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Athena Club discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Athena Club advertises on Facebook and Instagram and on Google, where its offers often run. Check athenaclub.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Athena Club?
Athena Club sells on its own website, athenaclub.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Athena Club?
Gravity by Benchr records a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in 2012, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Athena Club growing?
Yes. Gravity by Benchr estimates about 311,900 visits to athenaclub.com in September 2026, down 28% in a month and up 32% over three months. Athena Club ranks #251 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Athena Club use?
Gravity by Benchr identifies athenaclub.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Athena Club spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Athena Club on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Athena Club ranks #251 of 33,626 by estimated traffic. Its closest competitors on the same market are Flamingo, Gillette Venus, Gillette, Estrid and Dollar Shave Club. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Athena Club.